Business Environment: PESTLE and SWOT Analysis of Aston Martin

This presentation provides an overview of the business environment and its analysis through PESTLE and SWOT analysis. It focuses on Aston Martin and explores the positive and negative impacts of external factors on the company. The interrelation of strengths and weaknesses with external factors is also discussed. The presentation concludes with a summary and references.

Business and Business
Environment
TASK 2 (P4, P5, P6)

Covered content
• Introduction
• PESTLE analysis along with their positive and negative
impacts
• SWOT analysis of Aston Martin
• Interrelation of strength and weakness with external factors
• Conclusion
• References

Introduction
Business environment is one of the crucial aspects that are
related with the overall analysis of the internal as well as
external factors. It can assist the company in future
development and growth of an organization.

PESTLE analysis along with their
positive and negative impacts
An organisation is willing to analyse the impact of external
environment on the ability of organisational activities than
PESTLE analysis can help for the same purpose. This can
help large organisations like Aston Martin to analyse the
environment so that the organisation can attain all its goals

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Political: Government of UK is very much stable and
effective and all the organisations are controlled by the legal
authority of the nation. Negative and positive impacts of
such factors are explained below:
Positive impact: stable nature of the government has
provided various opportunities to the companies like Aston
Martin by implementing various strategies.

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Economical: Economic condition of UK is very strong which is creating
opportunities for various companies to run their business effectively.
Positive impact: If the country is having good economic flow than it may
help to expand easily. Aston Martin need investment for growth of their
business.
Social: People of UK are having good standard of living and this can
result in changed perceptions and choices.
.

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Technological: UK is technologically developed but it is less
developed as compare to US there are various negative and
positive impacts of technological factors and all of them are
described below:
Positive impact: As demand of customers changes with time and
this provides the idea to the owners of Aston Martin to make
innovations in their cars and other modifications so that the sales
and profits get increased that may result in enhanced profitability.

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Legal: The laws which persevere in UK has high in standard and
required to follow by each and every administration.
Environmental: It includes ecological rules that are introduced
by the legal authority of UK in favour of nature and to save
natural resources.

SWOT analysis of Aston Martin
Before conducting any new business strategies, it is essential for
an organization to examine their strengths and weaknesses to
develop reliable plan by which they can attain their aims and
objectives more quickly.

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Strength:
Good quality cars: The best part of Aston martin is having capability
of producing and designing team that can make sure that each car will
be powerful and effective in every area.
They target cream of the society: The cars which are produced by
Aston martin are specialized in all nature and cannot purchased by any
other. Everything which is made by this organization has perfection in
all terms.

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Weaknesses:
•Smaller market than other organization: In accordance with
the other companies, Aston martin has minimum market share
because of which their concentration on luxury market.
•Small selection ranges: The wide range of auto-mobiles which
will be provide by Aston Martin is limited and available at
specific period of time.

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Opportunities:
•Budgeted auto-mobile: There is high possibility of demand and
reliability which is present in the luxury auto-mobile market of
Aston martin.
Threats:
•Increase in fuel costs: This seems to increase prices of fuels
which is one of the huge threat for an organization.

Interrelation of strength and weakness with
external factors
Political
•Strength: Political stability becomes the strength of an
organisation as this will aid to concentrate on important matters.
•Weaknesses: Stern employment commandments that are made
by government of UK impacts the activities of Aston Martin as
they needed to adhere them, otherwise they have to face the
situation of penalties.

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Economical
•Strength: As the cars are very expensive than it results in high
flow of cash which help the organisation to raise funds.
•Weaknesses: High rate of interest harmfully impacts the
deriving capacity of persons and this will direct adverse
impression upon the paycheques of Aston Martin as they are
delivering quite expensive cars to the customers.

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Social
•Strength: As the demand for luxurious cars are increasing now
a day which has become strength for the company as young
people are demanding these cars.
•Weaknesses: The tactic of vocation centric of large amount of
UK entities has negatively impact their performance to increase
too considerable on auto-mobile.

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Technological
•Strength: Advanced and innovative technology is a strength for
Aston Martin the company is dealing in innovative and good
quality cars.
•Weaknesses: Change in the procedures and employee training
become demonstrated as string negative opinion as enormous
quantity of expenditures they have to experience in this case.

CONCLUSION
From the above project report, it has been concluded that
business environment is a wide concept which includes both
internal and external factors which impacts the organisational
functions. These factors are considered as political, social,
technological etc. Management of an organisation have a power
to overcome from the negative impact of internal factors as they
have sufficient control over them.

References
Andersson, U., Forsgren, M. and Holm, U., 2015. Balancing subsidiary
influence in the federative MNC: A business network view. In Knowledge,
Networks and Power (pp. 393-420). Palgrave Macmillan, London.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for sustainable
innovation: state-of-the-art and steps towards a research agenda. Journal
of Cleaner production. 45. pp.9-19.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford
University Press, USA.

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