Business and Business Environment

Business and
Business
Environment

Table of Content
• Introduction
• Macro environmental analysis
• SWOT analysis
• Interrelation between macro and micro factors
• Conclusion
• References

Introduction
Business environment considering two different factors that has an major impact upon
decision making of firm. For successfully running of business activities and operation, it is
important to understand changing surrounding to fulfils requirements of users. The report is
made on TESCO which helps in identifying PESTLE, SWOT and their strength and
weakness on business.

Macro environmental analysis
Political Factors- The positive impact includes rise in profits due to Brexit and on other
side, there is rise in food import prices which leads to negative impact to business.
Economic Factors- The adoption of strategy leads to success of business and Brexit leads
slow down spending capacity of consumers which create worst impact to business.