Business and Business Environment

Business and business environment

Table of content
Introduction
P4 Identify the positive and negative impacts the macro environment has
upon business operations, supported by specific examples 4
P5 Conduct internal and external analysis of specific organisations in order to
identify strengths and weaknesses. 5
P6 Explain how strengths and weaknesses interrelate with external macro
factors.
Conclusion
References

INTRODUCTION
Business and business environment refers to a
combination of external and internal factors which have
impact over the business organisation. Toyota is a car
manufacturing company of UK. The company has
awarded as world's market leaders automotive company in
all over the world. The company was established in the
year 1937 by Mr. Kiichiro Toyoda.

P4 Identify the positive and negative impacts the macro environment has
upon business operations, supported by specific examples
 Macro environmental factors are those which are beyond the control of Toyota. Impact
of macro environment can be analysed by the PESTLE analysis of company.
PESTLE analysis of Toyota is as under:
 Political factors: stability of Govt. majorly effects the business of Toyota. Through
political stability can get an opportunity of grow its business without any political
tension. Further, company needs to produce eco-friendly products as Govt. supports
eco-friendly products more. It also leads to fulfilment of company's social
responsibility.
 Economic factor: rapid growth in present economy provides Toyota an opportunity to
grow in more faster way and increase their revenues.