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PRODUCT DEVELOPMENT INTRODUCTI ONThe business is commercial establishment that is organised to earn the profit by the stakeholders and owners. This poster presentation will show development of new product in the competitive market. A&O To launch ultra-energy drinks and detox powder in order to enhance profitability by 10% for achievement of company goals. To offer high quality products in order to create positive brand image to attract more and more customers within firm. A&O To increase the sale of good quality of health products by 15% i.e. of newly launched products till the end of 2021. To make use of digital marketing technology to generate awareness among maximum number of individual. A&O To ensure that the target market of the products is attracted towards the products launched.Process and factor of product developmentStart with finish product Intimately understand the product value in the market Language the will used while describing the product Manner of selling Evaluate the regulatory landscape Determine the ingredient and suppliers MARKETING MIX This is a set of marketing tool assist to know the elements of marketing includes product, price, place and promotion. Place:The products can be available at both offline and online. 4P’S Product:The products of supplements are attractive in its design and having a premium quality than its competitors in the market. Price:Company has planned to sell its products at very nominal prices. 4P’S Promotion:Digital technology is most used by Supplement world to promote products and services to maximum individual. Market strategy Target market Customer buying behaviour Market research CONCLUSION This poster concludes that the supplement world is entering in market with new product that are ultra- energy drink and detox. REFERENCES Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology: Justifying a suitable research methodology.Review of Integrative Business and Economics Research.7. pp.91-105. Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects on patronage: A meta- analysis.Journal of Retailing.94(2). pp.113-135. USP:The supplement products contained all the vitamins and mineralthat are required for healthy lifestyle. Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture Click icon to add picture