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The 4Ps/Marketing Mix - Assignment

   

Added on  2020-10-22

10 Pages2217 Words194 Views
Individual report: The4Ps/marketing mix

Executive Summary The importance of 4P's of marketing mix is discussed in this present report. Themarketing mix leads towards accomplishment of goals and objectives of the company. Thisreport has been prepared to analyse or make the comparative analysis of marketing mix ofLucozade and Red Bull. The report is based on secondary research and observation research.After making the comparative analysis it has been identified that the managers of Red Bull makethe effective implementation of 4P's of marketing mix. As, it helps in attracting more customersby innovative and unique promotional tools, charge effective prices as per the quality of products,and follows effective distribution system so that products reach to consumers and retail outletson time. Lastly it can be concluded that Lucozade must focus on expansion in the beverageindustry except the energy drink industry. Also, to attract and retain customers Red bull shouldemphasis on the various promotional tools to attract more customers and must focus onmaximising customer satisfaction.

Table of ContentsExecutive Summary ........................................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY .................................................................................................................................11.Comparison of Target Market..................................................................................................12.Marketing Mix of Red Bull and Lucozade .............................................................................2CONCLUSION ..............................................................................................................................5REFERENCES ...............................................................................................................................6

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