Business and Management Dissertation
Added on 2020-10-22
12 Pages3758 Words182 Views
Professional DevelopmentMarketingData Science and Big DataHigher Education
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Business and ManagementDissertation
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Table of Contents1.0 Introduction................................................................................................................................11.1 Research Topic......................................................................................................................21.2 Importance of the problem ...................................................................................................21.3 Aim of the research project...................................................................................................22.0 Research Objectives and Research Question.............................................................................23.0 Literature Review.......................................................................................................................34.0 Methodology..............................................................................................................................54.1Research Design, Research approach and Research Type ....................................................54.2 Rationale...............................................................................................................................75.0 Access to Data and Research Ethics..........................................................................................86.0 Limitations.................................................................................................................................87.0 Bibliography..............................................................................................................................9
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1.0 IntroductionManagement is identify a coordination and management of the business activities in orderto accomplish defined goals and objectives. Management in entire business areas andorganisational activities are the acts of acquiring people together in order to attain wanted targetseffectively and efficiently (Alam and Imran, 2015). One of the main issue in businessmanagement is latest technology which highly impact on business operations and activities in adirect manner. For this dissertation chosen organisation is ASDA which is a British supermarketretailer in England, United Kingdom. This business was established by Roger Burnley, RobMcWillian in 1949. company decide to implement latest technology in their organisation tomaximise customer base and improve their productivity within predetermined time period.Digital technology is one of the important and essential tool which is used by an organisation. Itis the use of websites to promote a service or product to the customers. It is refers to theeffective techniques or tools that target social networks and application to increase brandawareness or advertise particular product or services. In addition advancement in technologywill support an organisation to achieve better outcomes in given time period. Business are impacted by changes and modification in the technology. Such type ofchange offers risks, threats and opportunities to an organisation. Some enterprise can leveragechanging and modifying technology to enhance process and product or even develop innovativeprocess and product that will enlarge markets and profit. Rapid changes in technology is highlyimpact on the business operations and activities because in this company required more amountof capital, knowledgeable people and many other. Latest technology is applied by ASDA inorder to enhance their sales and maximise customer base. This technology support an enterpriseto maintain long term sustainability at marketplace (Chaudron and et. al., 2015). It is a form ofinternet marketing that covers developing and sharing information on social media network toaccomplish their branding and marketing goals. This technology includes different activities likeimage updates and posting text, videos and many other data that drives customer commitment. Inorder to implement digitalisation in the organisation, ASDA faced some issues such as timemanagement, data management, continuing decline of organic research, creating an effectivecross channel strategy etc. All this are identify as main problem which highly impact onbusiness operations and their different departments such as marketing, sales, finance, human1
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