Impact of COVID-19 on Tourism and Hospitality Industry

Business and
Management research
proposal

Table of Contents
Title: “To explore the influence of COVID-19 on Tourism and Hospitality industry at Global
level”................................................................................................................................................3
A) INTRODUCTION......................................................................................................................3
Rationale and importance of the research..............................................................................3
B) Theoretical background and research focus................................................................................4
Theme 1: Implication of COVID -19 over the global economies........................................4
Theme 2: Impact of COVID-19 over productivity and profitability of Hospitality and
Tourism industry....................................................................................................................4
Theme 3: Challenges faced by Hospitality and Tourism industry due to current pandemic.4
Theme 4: Solutions adopted by Hospitality and Tourism industry for dealing with issues of
COVID-19..............................................................................................................................5
Research aim:........................................................................................................................6
Research Objectives...............................................................................................................6
Research Questions................................................................................................................6
C) Justification and contextualization..............................................................................................7
Why is your research important?............................................................................................7
Why is it important to find what you are trying to find?........................................................7
How will it build on the existing body of evidence?..............................................................7
Is it timely? Does it respond to an existing need? What makes it so?....................................8
D) Methodology...............................................................................................................................8
REFERENCES..............................................................................................................................11

Title: “To explore the influence of COVID-19 on Tourism and Hospitality industry at
Global level”.
A) INTRODUCTION
Tourism and hospitality industry is one of the industry that is most hit by the COVID-19.
Travel agents, hotels, providers of leisure activities, restaurants and other associated service
companies discontinue their operations. Most of the people are staying home & avoid travelling
by their choices and government restrictions as well. The current pandemic affect adversely on
the hospitality and tourism industry as it decline the overall performance and profitability (Yeh,
2020). The health of employees and guest is top priority of industry and is also required to
reorganise for gaining the opportunity. The hospitality and tourism industry are more focused
towards providing sustainable level of quality to their guest so that bookings is increases that
further assist in maintaining performance in an effective manner. The industry is making use of
various strategies in order to recover their losses and to get on track which is important for
retaining at marketplace. These are offering healthy foods, promoting safety, adopting quality
level of sustainability and so on.
Rationale and importance of the research
The main reason behind conducting this dissertation is to identify the impact of COVID-19
on hospitality and Tourism industry. It is one of the major issue which has negative influence on
business performance and productivity in a negative manner. This topic of dissertation is
significant for hospitality and tourism industry in order to develop new strategies and come on
track at marketplace. Apart from this, present investigation is also significant at personal level as
it enhance time management, data analysis, data collection, research skills, communication skills
of researcher. All these skills will be advantageous for investigator in conducting dissertation in
an effective and systematic manner. Moreover, it will also assist researcher in conducting more
studies in future properly.
B) Theoretical background and research focus
Theme 1: Implication of COVID -19 over the global economies
As per the view point of Madhuri Saripalle, (2020), it is stated that world economy is
facing major crises due to this pandemic COVID-19. In addition to this, economies all over the
globe are seeing a sharp contraction within growth caused due to economic lock down that tool

place in order to control spread of virus. All this affect on the business in a negative manner and
also many of the companies has shut down that has major loss for the economy (Prayag, 2020). It
is determined that Tourism industry is affected adversely due to coronavirus as travel sector is
directly impacted by China's decision to quarantine dozen of cities and also ban overseas tour
groups (Impact of COVID-19 on hospitality industry, 2020). Many of the Airlines trimming their
schedules and cancelled all flights to China. This affect on the overall economy and is not easy to
recover quickly. Moreover, the government is bringing effective plans in order to decline the
negative affect and to settle down things in a proper manner.
Theme 2: Impact of COVID-19 over productivity and profitability of Hospitality and Tourism
industry
As per the view point of Dogan Gursoy, (2020), it is stated that pandemic has confronted
the hospitality sector with an unprecedented challenge. The strategies used by government in
order to flatten this pandemic were social distancing, community lock downs, mobility and travel
restrictions that have resulted in temporary closing of hospitality businesses and also decline the
demand for businesses (Seraphin and Dosquet, 2020). In addition to this, many of the countries
prohibited visitors to travel which impact on the tourism sector and many of the tourism business
has shut down. It shows that COVID-19 has affected negatively on the overall performance of
hospitality and tourism industry which is not easy to recover rapidly. Moreover, many of the
organisation shut down and many of is not able to sustain which arise a high loss to the industry
and impact adversely as well.
Theme 3: Challenges faced by Hospitality and Tourism industry due to current pandemic
As per the view point of Greg Harbor, (2020), COVID-19 has affected travel sector due to
resulting travel restrictions and slump within demanding among travellers. In addition to this,
tourism sector has been adversely affected by the spread of coronavirus as many of the new
countries have introduced restrictions on travel in order to reduce the spread. It is determined that
in many of the cities planned travel down by around 80% which shows that industry has
adversely or massively impacted by COVID-19 (How the coronavirus impacted on Travel
industry, 2020). Unilateral and conflicting travel restrictions arise regionally as well as many
tourist attractions globally such as amusement park, sports venue and museums closed. It as a
result that many regions and countries imposed quarantines, restrictions for citizens or recent
travellers, entry ban on the most affected areas. It is analyzed that decline willingness to travel,