Business and Organizational Leadership | Question-Answer

Please only read these no additional references: 1.Case: New Belgium Brewing Company and B Corp Certification 2.listen to the Podcast: How I Built This: Kim Jordan New Belgium Brewing Co (https://www.npr.org/2018/09/07/645620049/live-episode-new-belgium-brewingcompany-kim-jordan) 3.NBB Announces Sale to International Beer Conglomerate (http://bit.ly/NBBSaleNov2019) 4.November 2019: A Letter from Kim Jordan (https://www.newbelgium.com/a-letter-from-kim/) To Answer these, refer to the "New Belgium Brewery" readings: 1. What are the three parts of the ”triple bottom line” at New Belgium Brewery? Why do they have these three? 2. What is the difference between a corporation, a B-corporation, and a nonprofit? Imagine you have started a company. Which of these three company types would you be running? Why?

0Running head: BUSINESS AND ORGANISATIONAL LEADERSHIP
Business and Organizational Leadership
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BUSINESS AND ORGANISATIONAL LEADERSHIP
Answer to question 1:
The three parts of the “triple bottom line” of New Belgium Brewery are innovation and
excellence in beer, commitment to the wellbeing of workers and culture, and enthusiasm to
become business role model ("A Letter From Kim | New Belgium Brewing").
The New Belgium Brewery has a B-Corp certificate that is dedicated to responsible and positive
business ventures. The first aspect of triple bottom line for this company is the innovation and
excellence in beer manufacturing. This is related to the environmental welfare as well. The
company is trying to be carbon neutral in recent times. That is why, the New Belgium Brewery is
investing in their innovation, research and development plans. They are also tying business bond
with Lion Little World Beverages to match up the expectation of their consumers. The second
bottom line is the welfare of the people associated with the company. In this process, Lion Little
World Beverages is providing pensions for their retired employees so that they do not have to
think of their earnings at the old age. Other than that, the company provides a positive work
culture to the employees. They are endowed with healthcare, profit sharing and family leave
policies.
The prime aim of any company is to gain profit. The mission of the New Belgium Brewery is to
become the best in their field. They are expanding their business to gain economic advantages.
Along with the environmental and social advancements, the company is taking their profit shares
seriously.
Answer to question 2:

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BUSINESS AND ORGANISATIONAL LEADERSHIP
The corporation is the business entity that is built only for the profit of its owners. This type of
companies usually has single ownerships and they employ people for their business works. The
next type of corporation is the B-Corp. B-Corps are the business entity that is owned by the
shared holders. The shareholder contributes money and expects returns in company shares or
issuance of dividends ("B Corp | New Belgium Brewing"). The profits the organization make, is
distributed among the shareholders. The non-profit organizations are the one that have the sole
purpose of charity. These kinds of organizations are formed most of the time by the people’s
contribution. There is no expectation of getting any profit back to the people invested. The
money is used for the charity purpose only. The non-profit organizations are to use their profits
for further charity work.
If I would have started a company, I would chose to have a B-Corp. this kind of organizations
are for getting the business done with having the responsibilities fulfilled. B-Corps use the power
of business in order to solve many environmental and social issues. This way, this kind of
business venture is effective in gaining the profits and making the world a better place.
Investments in such business ventures are easier to arrange from the shareholders. The profit is
contributed among the shareholders, hence, the economic aspect of the business in maintained.
B-Corp is the best option for doing a responsible business with profit gaining.

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BUSINESS AND ORGANISATIONAL LEADERSHIP
References
"A Letter From Kim | New BelgiumBrewing". Newbelgium.Com, 2020,
https://www.newbelgium.com/a-letter-from-kim/.
"B Corp | New Belgium Brewing". Newbelgium.Com, 2020,
https://www.newbelgium.com/sustainability/community/bcorp/.