Social Media Campaign

Running Head: SOCIAL MEDIA CAMPAIGN
Social Media Campaign
Name of the Student
Name of the University
Author Note

1SOCIAL MEDIA CAMPAIGN
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Overview of the organization..................................................................................................3
Triple Bottom Line..................................................................................................................4
A comprehensive social media campaign................................................................................5
Building and leading the team...............................................................................................10
Increasing the creativity of the team members......................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
Appendices....................................................................................................................................17

2SOCIAL MEDIA CAMPAIGN
Introduction
The social media helps an organization to reach many people which is necessary for
spreading the news about the business. Nowadays, it has been found that social media is
considered to be the easiest way of spreading the brand awareness. The number of visitors can
also be increased by the social media presence (Ashley & Tuten, 2015). However, it is equally
necessary for the business organizations to use a strategic social media campaign for better
results. Organizations need the support and guidance of the professionals in order to enjoy the
advantages of social media. A social media campaign can be helpful in many ways. Notably,
there are many social media channels such as Twitter, Facebook and others which are designed
to connect people with a particular business. It helps to maximize the cost effectiveness, improve
the visibility of the search engine and subsequently enhance the brand awareness (Cameron,
Barrett & Stewardson, 2016).
The present report will deal with Australia’s one of the leading B Corp certified business.
Since the year 2000, Pro Bono Australia has been providing media jobs, skilled volunteering,
education and other resources too for the common good to more than one million .In the year
2013, it received the certification as a B Corp organization and today it has grown up to the
position of a central online hub for the non-profit sector. It is also supportive to the broader
social economy and those too who want to engage with it. The report will begin with analyzing
the organization in terms of its contribution to the social, economic and environmental elements
noting where it could improve. A social media campaign will be designed consisting of 4-6 items
to boost the organization’s impact and competitive advantage. The social media campaign will

3SOCIAL MEDIA CAMPAIGN
help the company to stay sustainable in the corporate world. The report will conclude by giving
and overview of the entire assessment having highlighted the important arguments.
Discussion
Overview of the organization
The organization is named as Pro Bono because in Latin, it means “for the public” or the
common good. The founder of the company is Karen Mahlab who successful ran a publishing
company for ten years. In the year 200, Karen created a new form named as Pro Bono Australia,
in combination of technology and the community having made a difference. It was called as “a
social purpose business venture”. The year 2013, remained lucky for the company and it became
one of the foremost B Corps in the entire Australia. Almost one million users became attracted
towards the company. In the same year, Karen Mehlab was acknowledged by the Australian
government to be the member of the Order of Australia. Recently, the company concentrates on
delivering the products and services to the social organizations by refining the existing products,
diversification of the revenue streams along with a shift in the culture.
Their beliefs
The company has always been a frontline of change in the Australian context. Pro Bono
Australia was built to support the organizations around the social sector. The company has
invested in advanced technologies for delivering efficiently and effectively. The internal culture
of the organization is aimed at kindness, tolerance, collaboration and fairness, communication
and trust along with transparency and recognition. They believe people want to live in an
equitable society and discontent is created by the gross inequality. They are driven by the belief
that their duty is to show their humanity and see people beyond their culture, religion, race and