Evaluation of Mission, Vision and Goals of Bell Canada
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This paper evaluates the mission, vision and goals of Bell Canada, a renowned Canadian telecommunications company, and their impact on the company's growth. It also analyzes the feasibility of the journey and explains why the direction makes good business sense.
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Running head: BUSINESS AND STRATEGIC MANAGEMENT Business and Strategic Management Name of the Student Name of the University Author Note
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1CHANGE MANAGEMENT The impact of the mission and the vision statement is significant for the success of the modern generation companies (David, David & David, 2014). The chosen company for the task is Bell Canada. The company is a renowned Canadian telecommunications company. It was established in the year 1880 in Montreal by Charles Fleetford Sise (Bell.ca, 2019). The company is able to generate 22.72 billion Canadian dollar as the revenue in the year 2017 and that was possible because of the excellent leadership and the excellence of the mission, vision and the goal of the organization (Bce.ca, 2019). The paper is focused in the evaluation of the mission, vision and the goals of Bell Company. The paper is able to evaluate the mentioned aspects in various parameters to find out the impact that it has on the companyβs growth. Vision Statement of the Company: The vision of the company is to contribute to the well-being of the society through increasing the responsible economic growth, by connecting the communities along with safeguarding the environment (Company--c.blogspot.com, 2019). Evaluation: Bell CanadaCommentsRating (x/5) GraphicThe usage of the phrases like the responsible, environment andtheeconomicgrowth creates the base of a sound graphic.Thevision statement of the organization issignificantinproducing the picture in mind 4/5 ForwardLookingandThe vision statement of the4/5
2CHANGE MANAGEMENT Directionalorganizationisnotably forward looking. The part of the statement βTo contribute to the well-being of societyβ portraystheaimofthe organization and at the same time,thepartofthe statementβbyenabling responsibleeconomic growth,connecting communitiesand safeguardingthe environmentβis significant instatingthepathtobe followedforthe implementation of the aim. FocusedThe vision statement of the organization, Bell Canada is prettyfocusedasthe statementdeclaresthe objective of the organization andatthesametime,it specifies the exact ways in which the defined objective can be achieved. 4/5
3CHANGE MANAGEMENT Wiggle roomAs the vision statement of theorganizationispretty compact, the scope of adding anyothercommentsis significantly less. 2/5 Feasible JourneyAsmentionedearlier,the companyisoneofthe notable organizations of the Canadian telecommunications industry.Thecompanyβs vision statementis able to provide a feasible journey as the statement considers the optionofconnecting communitieswith safeguardingenvironment and the company with rich historyofbusiness conduction in the mentioned industry, is able to have a viable objective. 3/5 Explainswhydirection makes good business sense The vision statement of the organizationstatesthatthe company wants to contribute 4/5
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4CHANGE MANAGEMENT tothewell-beingofthe societybyenablinga responsibleeconomic growththroughconnecting communities with a precise focus on safeguarding of the environment.Thisportrays thatthecompanyis determined to introduce new and innovative products and services which will be able to connect the communities to create a notable economic growth. In addition to this, the creation of the products is in need to be in alignment withthesustainable environment. MemorableThe statement is able to have limitedamountof memorable aspects likewell- being of society. 3/5 WeaknessAsmentionedearlier,the statement is pretty compact in terms of the message that
5CHANGE MANAGEMENT it wants to communicate and thatismainreasonto consider it as a strong vision statement. Mission Statement of the organization: The mission of the organization is to make sure that the customers are delighted with the products, services and the customer support that they provide to their customers on daily basis(Company--c.blogspot.com, 2019). For the organization, it is not just a statement rather it is a commitment to the customers of them. The detailed mission of the organization is mentioned below: ο·We will bring you outstanding products and services that can help you in your daily life; ο·We will strive to provide you with the products and services that you want; ο·We will strive to ensure that pricing information is presented clearly; ο·We will strive to be accessible to you through the medium of your choice, whether it be online, in-store or by phone. Evaluation: The evaluation of the mission statement of the company is significant in prescribing the technology based and innovative products of the organization. Apart from that, the parts of the mission statement like βWe will strive to provide you with the products and services that you wantβis significant in transferring the message to the customers that the company has significant amount of value for the preferences of the customers and they are determined
6CHANGE MANAGEMENT in aligning their products to the needs of the customers. The formation of the customer groups and the market segmentation are seen to be partially achieved with the mission statement of the organization as it only clarifies that the customers of the company needs to be tech-savvy. The approach portrayed in the mission statement of the organization for pleasing the customers of the organization is seemed to be significant with the usage of the phrases such as βWe will be helpful and courteous in your dealings with us, We will strive to be accessible to you through the medium of your choice, whether it be online, in-store or by phone and We will bring you outstanding products and services that can help you in your daily life.βIn addition to this, the assurance of the inclusion of the modern day technology and the innovationsinto the products that are daily needsof the customersand the confirmation of the fact that the pricing of the products or the services of the organization will be transparent, are significant claims that sets the organization apart from the rivals of it. The mission statement is dedicated in communicating the message to the customers and the community regarding the business conduction of the organization in significant manner. Goal: The goal of the organization is to make sure that they be able to provide the optimum quality experiences to the customers with the production of the effective alignment between the features of the services and the products along with the demands and the preferences of the customers. In addition to that, the company is determined in incorporating the presence of the technology and innovation into their products and services in order to make it more attractive for their customers. Evaluation of the Goal: The organization is able to use significant strategies for the creation of the value among the customers of it with the inclusion of the transparency in the pricing tactics, the
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7CHANGE MANAGEMENT inclusion of the technology and the innovations in the products and the services of the organization. The defined goal of generating economic growth with connecting communities and producing the much appreciated delight to the customers of the organization is expected to be achieved with the mentioned strategy of the organization.
8CHANGE MANAGEMENT References: Bce.ca(2019).Retrievedfromhttp://www.bce.ca/investors/AR-2017/2017-bce-annual- report.pdf Bell.ca (2019). Mobile phones, TV, Internet and Home phone service | Bell Canada. Retrieved from https://www.bell.ca/ Company--c.blogspot.com (2019). C, C., & profile, V. COMPANY C. Retrieved from http://company--c.blogspot.com/?m=1 David, M. E., David, F. R., & David, F. R. (2014). MISSION STATEMENT THEORY AND PRACTICE: A CONTENT ANALYSIS AND NEW DIRECTION.International Journal of Business, Marketing, & Decision Science,7(1).