Positive and Negative Impact of PESTLE Analysis on Macro Environment

Business Environment
LO3 & LO4

Content
 Introduction
 Positive and Negative Impact of PESTLE Analysis on Macro Environment of
Public and Private Sector Organisation
 SWOT Analysis of Both Public and Private Sector Organisation
 Interrelationship of External Macro Factors with Strengths and Weaknesses
 Conclusion
 References

Introduction
Business environment consists of various
factors including internal as well as
external factors. Internal factors include
customers, suppliers, technological
advancement etc. whereas external factors
include political stability, social factors,
legal factors etc.

Positive and Negative Impact of PESTLE
Analysis on Macro Environment
• PESTLE Analysis: It is a framework in which
external environment factor (political, economic,
social, legal, environmental) is evaluated and
calculated. It offers people to oversee the external
factor, which are impacting the environment also
will help in developing strategies.