Business and the Business Environment

Business and the Business
Environment

PESTLE analysis
Political :- political factors include government rules and regulations
that affect the business environment and target markets.
Economic :- inflations rates, economic growth, interest rates and
unemployment policies are all examples of economic factors.
Social :- elements like demographics of customers, cultural trends,
lifestyle, and education, are all combined under social environmental
factors.

SWOT analysis
Strengths of Marks & Spencer
One of the most powerful retail company with clear branding and
customers (Zalengera, Blanchard and Gondwe, 2014).
Company's products are comprehended as value for money due to
quality, suitability and wide range products.

Cont..
Weaknesses of Marks & Spencer
It has strong competition from other brands.
It has a drawback of being non trendy and out fashioned.

Cont..
Opportunities of Marks & Spencer
M&S can improve its website.
They can establish new segments in market.
Has an opportunity in expanding their business to China and India.

Cont..
Threats of Marks & Spencer
The main rivals of M&S are Gap, Tommy Hilfiger, Zara etc.
Policies imposed by government for retail store (Ginzberg, 2017).

References
 Ginzberg, E., 2017. The institutions of private law and their social
functions. Routledge.
 Zalengera, C., Blanchard, R. E., and Gondwe, K. T., 2014. Overview
of the Malawi energy situation and A PESTLE analysis for sustainable
development of renewable energy. Renewable and Sustainable
Energy Reviews. 38. pp.335-347.
 Bull, J. W., Jobstvogt, N., and Carter-Silk, E., 2016. Strengths,
Weaknesses, Opportunities and Threats: A SWOT analysis of the
ecosystem services framework. Ecosystem Services. 17. pp.99-111.

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