Introduction to Business Studies - Marks and Spencer

INTRODUCTION TO
BUSINESS STUDIES
MARKS AND SPENCER

TABLE OF CONTENTS
 INTRODUCTION
 INTERNAL ANALYSIS (SWOT)
 EXTERNAL ANALYSIS (PESTLE)
 CONCLUSION
 REFERENCES

INTRODUCTION
 Both internal and external environment are important for the decision making of any firm
and for better decisions as well.
 Marks and Spencer Group being a international retailer based in UK has the product range
involving clothing, home products and food products, mostly with its own label.
 This presentation will evaluate internal and external environment for the selected
company’s context.

SWOT ANALYSIS
 SWOT analysis of any company
deals with how the company is
able to categorize aspects related
strengths, weaknesses,
opportunities and threats. A
profound analysis is as follows:
 Strengths
 Weaknesses
 Opportunity
 Threats