Business and The Business Environment Assignment - Ryanair and National health Service

BUSINESS AND THE BUSINESS
ENVIRONMENT

CONTENTS
INTRODUCTION.................................................................................................................................1
PART – 1 (LO1 & LO2)........................................................................................................................1
Purpose of different types of organizations........................................................................................1
Background informations about the three organizations....................................................................2
Inter-relationship of functions of Cancer Research and how they related with the structure.............3
PART– 2 (LO3 & LO4).........................................................................................................................5
Positive and negative impact of macro-environmental factors using PESTEL model.......................5
SWOT analysis of Ryanair................................................................................................................6
Interrelationship of strengths and weaknesses with macro-environmental factors in the context of
Ryanair..............................................................................................................................................6
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8

TABLE OF FIGURES
Figure 1: Organization chart of Cancer Research.................................................................4

INTRODUCTION
Today’s business environment is very dynamic and competitive and in such a scenario
the sustenance of the organization is strongly dependent on the level of understanding of
micro as well as macro environmental factors. UK’s exit from European Union has brought
many uncertainties in the business environment which needs to be studied for effective
functioning (Palmer and Hartley, 2006). Concerning this, the main aim of the current research
report is to evaluate the business environment of private, public and voluntary organisations
and their relative purpose, structure size and scope of the business. With this regard, Cancer
Research, Ryanair and National health Service is being taken into consideration. As a trainee
business analyst of a consultancy firm, emphasis will be given on how functions of the
organizations relates to its objectives and structure. The final part of the report will include
internal and external environment analysis of Ryanair.
PART – 1 (LO1 & LO2)
Purpose of different types of organizations
Talking in relation with organization, it is defined as an entity that significantly
encompasses different people with a common goals and connection with the external business
environment. There are different types of organizations such as private, public and voluntary
and each have their own purposes and structures. In this current tasks Cancer Research,
Ryanair and National Health Service organization of UK is being taken into consideration
and their respective purposes are being defined below:
 Cancer Research – It is a cancer research and awareness charity in UK with a main
vision to beat the cancer together (Cancer Research UK Centre, 2018). It is a
charitable organization with the main purpose to help people in understanding cancer
and working in partnerships so as to fight against the cancer. Further, they want to
improve the lives of all people and thereby helps the society considerably.
 Ryanair – It is an Irish low cost airline being founded in the year 1984 in Ireland. The
main purpose of the company is to become low cost leader in the European airline
industry. Further, there main focus is on earning higher amount of profits without
placing too much emphasis towards society (Ryanair returns to profit, 2010).
 National Health Service – It is a public health organization of UK, engaged in
offering range of health services for people of the country. It provides service at
nominal prices to resident of UK and even some of the services are exempted from
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