Business and the business environment

Business and Business
Environment
(Task – 3 & 4)

COVERED CONTENT
• Introduction
• Positive and negative impact of macro environment on business operations
• Internal strengths and weaknesses of business and their relation with
external factors
• Impact of macro and micro factors on business decision making
• Conclusion
• References

INTRODUCTION
Business environment is a term which shows the
influence of micro and macro factors on business operations
because of their roles and responsibilities towards development of
world economy. NATWEST which is a private owned bank based
in UK is chosen to state positive and negative impact of macro
factors and their relation with internal strengths and weaknesses of
firm.

Positive and negative impact of macro
environment on business operations
Macro factors play a vital role in the success of an
organization as all the resources are acquired by firm from
environment only. In fact, these factors affect business in both
positive and negative manner due to their eminent role played in
success of company.