Business and Business Environment

BUSINESS
AND
BUSINESS ENVIRONMENT

INTRODUCTION
 The business is referred as an organisation, a
enterprise or a company which deals in providing a
services or selling goods and commodities to the
consumers in the market for some consideration or
not.
 The business environment is referred as the internal
and external factors which directly or indirectly
affect the working of the business structure, its
management, employees, its customers and the
supply and demand.

PESTEL analysis of macro environment
within the organisation
Marks and Spencer plc is the retail business in the
united kingdom(Kolk and Van 2010). The provides high
quality of the products such as home products, food ,
clothing, and groceries to its consumer in the market.
The M&S earns good earning by its quality services and
products. The M&S have done PESTEL analysis of the
macro environment within the organisation to improve
its sales and consumer satisfaction. The best method of
determining the external environment is thee using
PESTEL method which will help the organisation to
determine its opportunities and threats.