Impact of Opportunities and Threats on Marks and Spencer’s Production and Operations

Global Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
There are multiple factors present in the external and internal environment of Marks and
Spencer that can have an influence on its operations and provide it with opportunities and threats
in the retail markets of UK.
MAIN BODY
The internal environment of a business organisation is its culture, events, members and
factors which have ability to change the decision making of organisation (Gottfried and et.al.,
2018). For Marks and Spencer these include organisational culture, structure, human resource,
operational resources etc.,
SWOT analysis is a model through which Marks and Spencer can assesses the strengths,
weaknesses of its internal environment and opportunity and threats present in external
environment of the organisation.
Competency metric showcases Marks and Spencer’s operational performance, efficiency
and quality, while capability showcases the level at which Marks and Spencer operates.
Distinctive resources comprise of resources that are essential to Marks and Spencer’s operations
that cannot be obtained or imitated by its competitors.
Competitive advantage allows a business to increase its profitability, customer share
and productivity by gaining advantage over its competitors. Analysing the strengths and
weakness of Marks and Spencer through SWOT analysis is necessary for it to gain competitive
advantage.
Marks and Spencer is a retail business that operates in many countries. Their operations
comprise of obtaining raw materials, manufacturing clothing apparels, marketing, distribution,
management etc. (Baudino and et.al., 2017). Marks and Spencer uses latest manufacturing
equipment and has digital stores in addition to traditional physical stores.