Impact of Macro Environment on Business

Business and Business
Environment

Introduction
 Business environment consist of bothy internal and external factors
which impacts the objectives of the organisation.
 It includes factors such as market trends, technology, government rules,
suppliers, society and so on.

Positive and negative impact of macro
environment
 Micro factors: these are those factors which affect overall strategy of
business in decision making and performance level.
 Internal factors: These factors are those which affect company's
operations and overall culture of organisation which influences working
structure, leadership of company. Employee support is also a factor
which helps in achievement of objectives.

Macro environment factors
 These are factors which are related to
bot negative and positive impact on
which organisation has no control.
 To make analysis for understanding of
impact it is understand trends
prevailing in macro environment.