Business and the Business Environment

This report explores the different types and purposes of organisations, including public, private, and voluntary sectors, and their legal structures. It also discusses the size and scope of different types of companies, such as General Motors and Oxfam. Additionally, it examines the relationship between organizational functions, such as marketing, HR, finance, research and development, and production, and their path to organizational objectives. The report concludes by emphasizing the importance of innovation and analyzing the business environment through Pestle and SWOT analysis.

BUSINESS AND THE BUSINESS
ENVIRONMENT

Contents
INTRODUCTION...............................................................................................................................2
LO 1......................................................................................................................................................3
P 1 different types and purposes of organisations; public, private and voluntary sectors and legal
structures...........................................................................................................................................3
P 2 Size and scope of different types of companies...........................................................................4
LO 2......................................................................................................................................................5
P 3 Relationship between organizational functions and their path to organizational objectives........5
LO 3......................................................................................................................................................6
LO 4......................................................................................................................................................6
CONCLUSION....................................................................................................................................6
REFERENCES....................................................................................................................................7

INTRODUCTION
Business involves buying and selling of goods as per trade so that owners can substantial
amount of profit in order to get return on it. It involves factors that are internal and external
so that they can analyze the market and work as per the satisfactory levels of their
stakeholders in order to deliver them as per their expectations. Owners of the company needs
to be innovative and assess the trends as per the environment. General Motors Company is an
American multinational corporation headquartered in Detroit, Michigan they are known for
the design they build and the safety their car offers to public. and sells financial services, with
global headquarters in Detroit's Renaissance Center. This report highlights issues such as
types and purpose of business. Size and its scope with relations between different
departments in order to achieve objectives of company. Pestle and SWOT analysis and
Strength and weakness interrelate with external macro factors.
LO 1
P 1 different types and purposes of organisations; public, private and voluntary sectors and
legal structures.
Public Company-
This form of company believes in breaking and distributing their ownership into parts
so that they can get investment from their shareholders. This is the same method implied by
management of NHS. They have listed their shares openly in market. In order to register it as
this form of business they need to make sure that they must have at least 7 members and there
is no limit to highest of them. In order to register their company, they have worked up all the
details and fulfilled it as per legal guidelines.
Private Company-
Companies such as General Motors are example of private companies as the strategies
used by them are aggressive and their motive is to earn profit so that they can achieve growth.
In order to register it as private company they have fulfilled the requirements for it. They do
not have the option to transfer their shares because of their form of ownership. This is also
done to keep the measures of company safe. The directors of the company can be decided to a
limit of 2 persons and none of them are allowed to work independently (Ištvanić, Crnjac
Milić and Krpić, 2017).
Voluntary Company-

Companies such as Oxfam whose motive is to serve for the benefit of society on their
own is termed as voluntary organizations. In order to extend their operations, they have tied
their hands with 20 more companies so that they can help people on a large scale and come
use to them. They began their operations in 192 and by seeking generous donors and
contributors to their NGOs they have been successful in handling a lot of people. Company
serves on one aim and that is to people must get opportunities on a equal platform so that
people do not have to suffer from poverty. They focus on women and children who do not
have the resources so that they can help them from desperate conditions. Legal structure of
company is that they have held their trustees liable for lawful charity on their activities and
assets (Krajnakova, Navickas and Kontautienė, 2018).
P 2 Size and scope of different types of companies
Size of NHS is that they are considered as one of the highest serves in countries such as
England, Scotland and Wales in the line of medical and health care. The company started
their operations around 74 years ago at the time of second world war and now due to their
large scale of operations they have hired over 1,70,000 in order to maintain their flow of
work. Even after serving at large scale they offer free services to citizens of UK. Even if they
ask for prescription they get discount. This increases the scope for them as many countries
want them to serve in their countries (Komljenovic, Loiselle and Kumral, 2017).
General Motors is known for their designs and automobiles offered. They have been serving
since 1908 and with time they have evolved their scale of employment is around 207,000
people in six continents. They have around 158 facilities across world and people employed
by them are highly trained and speak more than 50 languages which makes it easy for them to
establish their operations in other countries. Due to many brands under their portfolio they
have the chance to extend their business in different countries and increase their share. They
are highly investing in the area of manufacturing in order to come up with new innovative
measures so that they can tap new markets with more unique attributes and attain more
growth.
Size of Oxfam is their scale of partnership and merger with 20 other organizations so that
they can plan ahead on how to reduce factor of poverty from the lives of people who do not
have sufficient privileges or resources. Scope of the company is that they need to work on
methods which helps them to change the perception and mindset of people. They believe that
with the help of this this people will stand a chance to get equal opportunities. Work done by

management of Oxfam is on the basis of approaches in a practical manner so that they remain
to be innovative and have options to tackle the factor of poverty. Apart from this they are also
increasing their scope to save people from disaster management and providing them with
sufficient help to start over again (Ślusarczyk and UL HAQUE, 2019).
LO 2
P 3 Relationship between organizational functions and their path to organizational objectives
Marketing with HR-
General Motors have to maintain their dealings in different countries which is why
they have to keep their culture diversified so that they have people from different regions
working for them. Due to some mishandling of issues in this culture by HR and the
acceptance of market company can face failure in those markets which will affect their
business. This is why they need to work in coordination with team of marketing so that they
can help them find candidates who appreciate team work and with the help of their skills they
will be able to make a difference (Khan, Çera and Nétek, 2019).
Marketing with Finance-
One of the most crucial aspects of business in order to maintain their flow of activities
funds is required by business. This goes for team of marketing as well because they have to
work as per the budget designed by financial department. If the budget set by them is less
then the promotional activities used by them will not be able to make an impact on their
audience. This will create difficulties for GM when they have to raise capital from market.
This is one of the few reasons that both of the departments have to work together and take
decisions that are beneficial for company with a wider perspective.
Marketing with Research and Development-
General Motors needs to invest in innovative ideas and for that they have been
working in areas that helps them to develop technological aspects so that they can bring them
into their culture. In order to do that they will have to work with the team of marketing. With
the help of data collected by R & D team they can help them to overcome their challenges
and with the efforts of people in marketing team they will be able to bring their new
initiatives a success (Hrechyshkina and Samakhavets, 2019).
Marketing with Production-

Team of production has to work on designs as per the needs of market and in order to
promote it and spread awareness they have to work with marketing team so that they can
make it possible. Marketing team demands that in short span of time they keep making
upgrades to their product so that they are able to promote new attributes in their strategies and
grab the attention of more people. Still the changes are done on the basis of competition and
changes in need of consumers.
LO 3
Covered in PPT
LO 4
Covered in PPT
CONCLUSION
From the above studies it can be critically analyzed that in order to keep surviving their
market and sustaining their operations management of company needs to come up with new
and innovative measures that are as per the current demand of market as that will help the
company to satisfy the needs and wants of people. With the help of conducting Pestle and
SWOT analysis they will be able to assess the changes that can leave an impact on their
business in positive as well as negative manner. It is important for company to analyze each
and every decision before executing it as that can affect their rate of growth. In order to work
and build their customer base they need to serve as per their need which is why they need to
come up with cars that offers autonomous driving and electric vehicles as they are the future
and it is safe for environment. This helps the company to get support from their audience.

REFERENCES
Books and Journal
Khan, K.A., Çera, G. and Nétek, V., 2019. Perception of the selected business environment
aspects by service firms. Journal of Tourism and Services, 10(19), pp.111-127.
Hrechyshkina, O. and Samakhavets, M., 2019. Foreign trade of the Republic of Belarus in the
international business environment. Bulletin of Geography. Socio-economic Series, 44(44),
pp.47-55.
Komljenovic, D., Loiselle, G. and Kumral, M., 2017. Organization: A new focus on mine
safety improvement in a complex operational and business environment. International Journal
of Mining Science and Technology, 27(4), pp.617-625.
Ištvanić, M., Crnjac Milić, D. and Krpić, Z., 2017. Digital Marketing in the business
environment. International journal of electrical and computer engineering systems, 8(2.),
pp.67-75.
Ślusarczyk, B. and UL HAQUE, A., 2019. Public services for business environment:
challenges for implementing Industry 4.0 in Polish and Canadian logistic enterprises.
Administration & Public Management Review, (33).
Krajnakova, E., Navickas, V. and Kontautienė, R., 2018. Effect of macroeconomic business
environment on the development of corporate social responsibility in Baltic Countries and
Slovakia. Oeconomia Copernicana, 9(3), pp.477-492.