logo

Business and the Business Environment Assignment : Ryanair

   

Added on  2021-01-01

13 Pages3282 Words116 Views
Business and the BusinessEnvironment

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Identify the positive and negative impacts of the macro environment (PESTEL) on Ryanair‘s operations with some relevant examples.................................................................................12. Conduct internal and external analysis of Ryanair and identify the strengths andweaknesses...................................................................................................................................4SWOT Analysis...............................................................................................................................43. Explaining how strengths and weaknesses interrelate with external macro factors incompany.......................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTION A business is the activity that includes the processing and providing of goods andservices to an individual or an organisation in return of the proper profit or revenue. A businessis deeply affected by the extent of operating environment. Thus, this can be said that the effectiveplanning of the business operations and action plans will help the organisation to have aneffective growth (Van der Wagen and White, 2018). For this report, the case study related toRyanair is been chosen. It is a UK based airlines service entity.The report will cover the positive and negative impact of the macro environmental factorsthat can impact RyanAir’s business. Also, the internal and external assessment of theenvironmental factors is been performed to identify the firm’s strength and weaknesses. Otherthan this, the interrelation of firms strength and weaknesses to its external macro factors is beenevaluated.MAIN BODY1. Identify the positive and negative impacts of the macro environment (PESTEL) on Ryanair ‘soperations with some relevant examplesThe external macro environmental factors such as the political and economic issues, socialimpacts, technological and environmental constraints and legal obligations will have the deepand significant impact on the business of the selected Airline organisation (Calabrese and et.al.,2018). The RyanAir has the following positive and negative impact on their operations which areas follows:PoliticalPositive impact:The political support and easy accessibility to runways in the countries of Europeancontinents and other nations has been a key reason for the effective development andsuccess of the airlines.Besides this, the political ties has helped the firm to have a good market hold in theforeign countries. This has been the catalysing factor for the business organisation.Negative impact:1

The political connections have created certain restriction for the organisation too.Increase in the Air traffic and load on the Airports of other countries have caused thestressful condition for the selected Airlines firm.Also, it makes the company critically answerable to local authorities over their each andevery function. This can impact their business operations and execution of the activitiesin a significant manner.Economic:Positive impact: The low cost fares of the air carriers has improved the sales and growth of the selectedbusiness entity. Besides this, it has been successful in creating a loyal customer base andimprove its revenue generation. It has given a competitive advantage to the organisationover its rival or competitor firms.The rise in the economic situations of many countries have created a better opportunityfor the organisation to handle the business operations and their application of effectiveoperational strategies. Other than this, the minimum comeback or withhold time onAirports helps the firm to save a good amount for operations.Negative impact:The hidden costs, charges on every service and deceiving advertisement leading to notproviding the proper value for money to the customers will impact the businessorganisation in a significant manner (Chuang and Huang, 2018).Also, the economies of many countries are not is well conditions to support air basedtransportation system that can impact the business operations and thus cause the selectedbusiness entity to reduce its operations and revenue.Social:Positive impact: The social growth and development of an organisation that has created a positiveperception about the company in the mind-set of the people has been a major growth anddevelopment factor for the organisation that will help the firm to have a good marketpresence. RyanAir has diminish the social backdrops and had made Air based travellingaccessible to all the section of society.2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Environmental Analysis of Hong Kong Airlines
|10
|2447
|449

(Solved) Business Environment - Assignment
|18
|4278
|307

business strategy
|13
|4106
|34

Business Environment in Various Organisations - SWOT and PESTEL Analysis
|14
|645
|53

Report
|11
|3127
|96

P1 Different Types and Purpose of Business Organisation
|14
|4315
|427