Business and the Business Environment

BUSINESS AND THE
BUSINESS
ENVIRONMENT

Contents
INTRODUCTION
P 4 Pestle Analysis
P 5 SWOT Analysis of GM
P 6 Strength and weakness interrelate with external macro factors
CONCLUSION
REFERENCES

INTRODUCTION
Business is the process of buying and selling of products so that the producer can earn money and
satisfy the needs and wants of the consumers. Business Environment consists of all the internal
elements as well as the external factors which includes factors such as employees, needs and
expectations of customers, demand and supply, their management, suppliers, clients, owners of
the company, interference by the government of different nations, technological innovation, trends
in market and social life, changes in economy etc.

P 4 Pestle Analysis
Political Factors-
Due to their operations in different countries they have to comply with the work and rules
decided by government of each country.
Economic Factors-
This factor has a direct impact on the business of company. For instance, if there is increase in
the price of steel or other materials then it will decrease their margin. If the rate of interest tends to
be high, then even financial schemes introduced by them will fail.
Social Factors-
In order to achieve growth and take out the positive factors with this analysis it is important
for business to offer products as per the beliefs, values and change in market.