Business and the Business Environment

Business and the Business
Environment

Table of Content
• PESTLE analysis
• SWOT analysis
• Interrelation between SWOT and macro environment
• Conclusion
• References

INTRODUCTION
Business environment is the term that refers to the internal and external
factors that influence the organisational functions such as management, supply,
etc. The report is about the British car company namely Toyota Motors
established in 1989 situated in England, and using PESTLE analysis, positive
and negative impact of macro factors will be concluded including company’s
SWOT analysis.

PESTLE analysis of Toyota Motors
• Political factors: - it has been determined that, automobile industry is highly
affected by country’s political environment. These factors include various taxes
which affect the working of Toyota Company negatively, as when government
increases tax rates automobiles, fewer buyers are not ready to spend on them.
• Economic: - in this automobile industry, increase in wealth in the country is
recognised as a plus for that industry. The reason for this is that it encourages
investment along with consumption. On the other hand, negative impact is that
when cost of oil increases, then the prices of automobiles and spare parts are
affected.