Business Brand Management | Report

Running head: - BUSINESS BRAND MANAGEMENT
BUSINESS BRAND MANAGEMENT
Name of the Student
Name of the University
Author Note

BUSINESS BRAND MANAGEMENT
1
Table of Contents
1. Brand Promise........................................................................................................................2
2. Brand differentiation..............................................................................................................2
3. Identification of stakeholders.................................................................................................3
4. Touchpoints............................................................................................................................5
5. References..............................................................................................................................6

BUSINESS BRAND MANAGEMENT
2
1. Brand Promise
Bedew refers to a new brand that has been upcoming for the purpose of provisioning
the consumers with flavoured water. This flavoured water that will be produced as a part of
consuming by the customers has the inclusion of additional ingredients such as the like of
natural as well as artificial flavours (Ofek & Schwalb, 2018). The ingredients are mainly of
the types of sugars, vitamins, sweeteners, minerals as well as other existing enhancements. In
addition to this, the water that will be offered by Bedew will have the minimum amount of
calories that will be good for human health all together.
Hence, the brand named Bedew promises to provision with healthy drinking water
that is flavoured and consists of various minerals that is good for the human health. The
company has specifically incorporated the idea of producing water with certain flavours
along with different containment of minerals so that consumers would be consuming
nutrients with water as well (Delgado-Ballester, Palazón & Peláez, 2019). The brand
promises all the consumers to put forward drinking water that is totally free of impurities but
has the addition of other ingredients that promises to improve the health condition of the
consumers consuming the same. Hence, Bedew promises the consumers to provide with the
best quality of the products that will have a greater experience for the consumers and will be
able to identify the benefits in their health to be specific.
Figure-1: Bedew Brand Logo