Types of Companies and their Scope and Purpose

This article discusses the various types of companies, including public, private, and voluntary organizations, and their scope and purpose. It also explores the interrelationship between different activities of an organization, such as marketing and finance, and the positive and negative impacts of the macro environment on company operations. The case study focuses on Amazon, Wellcome Trust, and British Broadcasting as examples of different types of organizations.

Business and the
Business Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Various types of company along with their scope and purpose.............................................3
Scope in assistance with size of companies...........................................................................5
TASK 2............................................................................................................................................7
Interrelationship between various activities of organisation..................................................7
TASK 3............................................................................................................................................8
Positive and negative impacts on macro surrounding on operations of company.................8
TASK 4..........................................................................................................................................10
Conduct SWOT analysis of company..................................................................................10
Interrelation among strength and weakness with large factors............................................11
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Business environment signifies both micro and macro environmental factor that imposes
direct effect on function and operations of organisation. Therefore, it is important for company to
assess all elements in an appropriate manner. In addition with this, coordination is significant for
smooth operations of company during particular phase of time period. In present assignment, the
private organisation is determined as an Amazon, Wellcome trust is determined as voluntary
organisation as well as British Broadcasting is public organisation. These entire organisations
conduct their organisation for various purposes. The current assignment provides discussion
regarding all kind of organisation like public, private in addition with voluntary along with scope
as well as purpose. In assistance of this, the relationship arises between functions of business
organisation that is explained in addition with PESTEL model. At last, the assessment of SWOT
analysis of organisation is carried is conducted in proper manner (Desai, 2019).
TASK 1
Various types of company along with their scope and purpose
As per UK Research, organisation conducts their operations for achieving goal in addition
with objective. There are different kinds of organisation who conduct their company with various
purposes within environment of company and these are determined as a public, private as well as
voluntary company. The private organisation in international atmosphere of organisation will
provide services to different companies. Therefore, they are different kind of organisation that is
going to be mentioned below:
Private organisation the organisation which conduct different operations under such kind of
company are determined as those who conduct through a partnership association corporation and
many more. In addition to this, all these signifies to private organisation and conduct their
functions with aim of gaining profit and fulfil demand of customer at marketplace. These types
of organisation are liberated from any kind of federal procedure and responsible for profit and
loss. There are different example of such types of organisation such as Amazon, Tesco and many
more. These are determined as private organisations and also involve some private organisation
public, sole trader and many more. Thus, the legal structure of private organisation is going to
be mentioned below:

Sole trader handles different function of business organisation in an appropriate manner.
The owner of this kind of organisation has responsibility to perform different kind of function
that is related with operation as well as financial aspect.
Partnership is other kind of private organisation that needs less finance and involvement
of risk is low. Therefore, the example of this kind of company is John Lewis is known as
partnership or organisation (Haynes, Nunnington and Eccles, 2017).
Private Limited organisation these are those kind of organisation who operated their
business and increase their market share. They are not legitimate to sale share in market place to
another player. For example Aridri
Public limited organisation under such kind of company, they are free to market their
share for enhancing profit margin of organisation by offering different types of goods to its user.
Public organisation
These are that kind of organisation who is controlled by government and the main purpose
is to provide quality goods and services to its user in order to increase their standard of living
during particular phase of time period. The company provide their contribution towards ample of
extent in respect of economy of country. In addition to this, there are different kind of company
that involve gas, fertilizers oil and many more. The primary purpose of public company is to
increase profit margin of organisation that leads to growth and success of country by improving
economy.
British broadcasting is determined as an example of this kind of organisation is
controlled by central government of country.
Local authority these organisations are handled by local authority.
Voluntary organisation it's those kind of organisation who conduct their business by trustee and
their primary purpose is to operate their business for welfare of individual person in society in
addition with their improvement. In reference of current scenario, Wellcome is determined as a
voluntary company. Their focus is determined as a social welfare organisation that is given by
Henry Wellcome in year of 1936. In context of these, legal structure is connected to voluntary
company.
Trust in this kind of trust, they focus is on operating their business by trustee and they
also offer finance for welfare of individual person in society in addition with its improvement.
Others Royal charter bodies, communities and many more

Unincorporated association all these are determined as an administration committee and
these assists in appropriately conduct their task in order to achieve goal in timely manner.
Scope in assistance with size of companies
As per UK research, there are different kind of organisation has various purpose, design and
also it’s offering (Helmold, 2019). This entire organisation focuses on influencing or motivating
shareholder in their organisation that help in enhancing capital in addition with it is helpful in
achieving competitive edge over rivalries at marketplace. Therefore, they are different scope as
well as size of organisation that is going to be mentioned below:
Private Limited organisation such kind of organisation have aim for enhancing profit
margin and increasing operational efficiency in addition with achieving goal and objective by
higher authority of organisation. In reference of this kind company, a private organisation is
determined as an Amazon. It is well known organisation that provide different kind of facility to
user in order to satisfy them. Their primary purpose is to increase the satisfaction level of user
that helps in increasing profit margin in future period of time. In addition to this, these
organisations conduct market research for assessing need and want of user according to wants of
customer and alter strategy for successful implementation of different kind of operations at
marketplace.
Background Amazon is determined as a multinational organisation that provides different
kind of product and services to its user such as Echo, Fire TV, Fire OS and many more. This
company was founded by Jeff bezos in year of 1994.
Vision the primal vision of organisation is to increase higher value in respect of organisation
by offering superior quality goods in addition with services to its user.
Mission the primary mission of Amazon is to provide positive atmosphere to subordinate so
that they can able to perform given task in an appropriate manner and capable to provide quality
goods to its user.
Objective to increase more and more revenue, they focuses on enhancing market share of
organisation around the world.
Products Amazon is a determined as a well known organisation and conduct their business
at global level and they deal with different kind of goods that is connected with Echo fire TV,
fire OS and many more.
Size Amazon organisation is large, they operate their business at global level.

Structure the Amazon organisation focuses on the functional structure that helps in
managing different member of company in appropriate manner and information is spread to all
steps of administration.
Public limited organisation it is determined as those organisations which are determined as
a part of public industry by legal Framework. For example, British broadcasting organisation
Background British broadcasting organisation is determined as a public sector organisation
and it is situated in London. This is determined as a well known organisation which is given in
the year of 1922 by John Reith. This was introduced by Royal charter. In addition to this, the
company provide different kind of services that is connected with digital media culture and so on
(Padash and Ghatari, 2020).
Product or services BBC offers different kind of data and information to individual person
through digital media like radio, internet, newspaper and many more.
Vision the vision of BBC is to achieve leading position around the world.
Mission the mission of BBC is to offer information to individual person by providing
entertainment program along with new session.
Size in context of BBC, there are ample of employees perform their work that is approx
21000 so it is determined as a large size organisation.
Objective BBC has objective to offer knowledgeable program as well as information to its
users that help individual person possess important information that is connected to issues that is
arise around the world.
Structure they follow hierarchal legal structure of organisation during particular phase of
time period.
Voluntary organisation is determined as a those organisation who conduct their functions of
company for welfare or improvement of individual person in community. In addition to this, the
primary purpose is not to earn more and more profit but they want to perform their business for
increasing standard of living of individual person in society. In reference of this, the current
assignment that is chosen for voluntary companies is Wellcome trust this is determined as a
famous organisation which is located in UK.
Vision the vision of chosen organisation is to increased health of individual person by
organising appropriate research. The primary purpose is to achieve good position in biomedical
research that help individual person in achieving competitive advantage.

Size Wellcome signifies above 1800 subordinate that is determined as a larger organisation.
Objective is to increase health of individual person and they offer finance to various
biomedical research.
Structure the Wellcome trust organisation follow Matrix structure during particular phase
of time period (Pettinger, 2020).
TASK 2
Interrelationship between various activities of organisation
Marketing and Finance role which is performed by marketing department is to conduct
various promotional activities that help in enhancing awareness regarding goods and services in
the market. In addition to this, the role which is performed or executed by finance team is to
handle inflow as well as outflow of cash. Therefore, interconnection among these will occur
when marketing department require finance for its promotional function like advertisement.
There is a requirement of expenditures during that time. The finance department of organisation
focuses on offering finance to marketing department so that they focus on conducting their
marketing activity in proper way. In reference of Amazon, the financial sector offer financial
budget to team of marketing of organisation for promotional purposes. Therefore, their
interrelationship between marketing and finance department is determined as strong that help in
appropriate utilisation of finance for accomplishing goal in timely manner (Planellas, 2017).
HR and marketing the primary objective that is executed by HR manager is to hire
experienced and knowledgeable subordinate for introducing innovative tools to its user. In
addition to this, for this process the available position within an organisation will determine by
organisation during particular phase of time period. For appropriate promotional function, it is
significant to hire that individual person who focuses on different kinds of marketing activities in
an appropriate manner. In context of Amazon, the marketing sector offer need of applicant to HR
manager. Therefore, the coordination between HR departments as well as marketing department
helps HR manager of company to recruit most talented individual person within business
organisation during particular phase of time period. Their interrelationship helps Amazon to
achieve their goal and objective in timely manner. Therefore, it is also helpful in enhancing
profit margin and productivity of organisation to hire talented applicant for company.

Organisational structure organisational structure signifies systematic method of handling
staff of organisation. There are different kind of structure of organisation that is followed by
Amazon company as it offer clarity to all individual person during particular phase of time
period. In assistance of this, it helps in implementing operational efficiency that helps in
involving number of employees in taking decisions within an organisation. In this organisation
structure, it has been assess that every department along with organisation are handled by
particular candidate and that is a determined as a manager.
TASK 3
Positive and negative impacts on macro surrounding on operations of company
In organisation, it is important to increase awareness regarding business environment so
that it imposes direct effect on organisation during particular phase of time period. External
environment have effect on structure of organisation that is required to be considered with
appropriate determination (Schuetz, Mair and Schrefl, 2018). In reference of selected
organisation, they are focusing on assess external environmental factor that is going to be
mentioned below:
Political factor herein, it signifies different kind of factors such as employment law,
labour law and many more. In context of Amazon, they are affected by different kind of element
for instance due to pandemic situation, government force to organisation to provide more and
more employment opportunity. There is different kind of positive and negative impact which is
confronted by chosen company that is going to be mentioned below:
Positive impact: Trade protectionism within USA from trump management threatens
foreign organisation within country. While Amazon is determined is American organisation there
are different kind of product of Amazon that is come from overseas and their operation and
functions is threatens by possible reduction in different kind of foreign imports. Therefore, it is
determined as it imposes negative effect on the operations of organisation.
Negative impact: On the other hand, in context of Brexit negotiation, the American
government holds discussion regarding different kind of trade deals among two nations. So that
it is easy for Amazon company to conduct their business operation in an appropriate manner
because of decreasing import tax that leads to less regulation that is determined as a positive
impact on organisation.

Economic factor involve inflation, foreign exchange rate, unemployment and many more.
Amazon is determined as well known organisation and it imposes to broaden its impact on
organisation because it results in change in tax rate. There is different kind of positive and
negative impact which is confronted by chosen company that is going to be mentioned below:
Positive impact: the Amazon Company offers superior quality product and services
according to the need of customer that imposes positive effect on company.
Negative impact: On the other hand, due to increase in labour cost, it increases cost for
company that negatively affect the operations and functions of business organisation during
particular phase of time period.
Social factor it is a determined as factors such as habits, culture, taste and many more. It is
important to emphasize on goods and services that are manufactured in society. In addition to
this, due to enhance in demand within marketplace the Amazon focuses on increasing outlets as
well as product portfolio. There is different kind of positive and negative impact which is
confronted by chosen company that is going to be mentioned below:
Positive impact: Amazon offer products and services according to need and want of
customer that imposes positive effect on company (Schütz and Schrefl, 2017).
Negative impact: On the other hand, due to increase in concern of individual person and
enhancing level of obesity, the government put pressure on organisation to increase physical
activity as well as healthy lifestyle. It is forced to organisation to deliver grocery to its doorstep.
Therefore, the Amazon facing obesity pandemic this imposes negative effect on organisation.
Technological factor technology is very important for conducting different task in an
appropriate manner. There is different kind of positive and negative impact which is confronted
by chosen company that is going to be mentioned below:
Positive impact: In context of logistic, there is necessary to increase technological level is
important need to appropriately deal with requirement of highly interconnected chain of supply.
Therefore, Amazon focuses on increasing or implementing latest technology in assistance with
logistic facilities in year of 2017 that service is known as Hub rolled out that is determined as a
local system which provides allowance to Amazon to deliver is product while user is not at their
home. Thus, it imposes positive effect on organisation.

Negative impact: In addition to this, due to implementation of advanced technology that
increases cost for company that impose negative effect on organisation during particular phase of
time period.
Environmental factor it involve different kind of factors such as climate change, green
agenda and many more. There is different kind of positive and negative impact which is
confronted by chosen company that is going to be mentioned below:
Positive impact: In context of Amazon, their focus is on follow different kind of law that
is necessary for implementing different kind of activity during particular phase of time period.
Due to increase in pressure from side of government on business organisation to reduce emission
rate then it is necessary for Amazon to follow all these law in order to provide superior quality of
product and services to its user in order to satisfy them. Therefore, they provide product
according to demand of customer and increase standard of living of individual person that
imposes positive effect on company.
Negative impact: The organisation offer different kind of product but some time it increases
pollution rate and it imposes negative effect on company.
Legal factor it is determined as a last component which involve different kind of laws,
legislation and many more. There is different kind of positive and negative impact which is
confronted by chosen company that is going to be mentioned below:
Positive impact: Therefore, it is necessary for Amazon to follow all laws and regulation
during particular phase of time period. Thus, the Amazon follows all rules and regulation which
is implemented by government that imposes positive effect on company (Symeonides, Loizia
and Zorpas, 2019).
Negative impact: due to change frequent change in laws so sometime they do not follow
these law that and force is negative effect on company
TASK 4
Conduct SWOT analysis of company.
SWOT analysis is a model that is used by companies in order to determine the internal
strength and weakness along with external opportunity and threat. To main growth of sales and
profit it is vital for company to carry out SWOT analysis. This gives an idea for performing all
business function in effective manner. SWOT analysis of selected companies is as follows:

SWOT analysis of Tesco
Strength Weakness
 The organisation adopt logistics as well
as distribution system, the company is
capable to satisfy need of its user and
leads to achieve competitive advantage
over rivalries at marketplace.
 Amazon is well known organisation, it
increases brand image and reputation in
front of user at marketplace.
 The Amazon provides free shipping to
user, it erodes profit margin and they
are not capable to optimize on price
because of this kind of tactics.
 Due to having different kinds of
competitive firm, it erodes profit.
Opportunity Threat
 The organisation implements advanced
technology in order to provide superior
quality goods and services to its user.
 Amazon can enhance portfolio of
offering, it is determined as opportunity
for company.
 Economic recession is determined as
main threat for company.
 Amazon confronts competition from
online retailer who is agile as
comparison to behemoth kind of
strategy.
Interrelation among strength and weakness with large factors
The decision taken by business organisation gets impacted by internal and external
atmosphere of company. In reference of this, through PESTEL as well as SWOT analysis, the
organisation can appropriately assess market. Both these framework aids assistance to
administration to take appropriate decision for enhancing sales of organisation. The company
require grabbing opportunities in market and performing work in an appropriate way. The primal
purpose of organisation is to minimize weakness by appropriate use of resources (von Flüe,
2017).
Basis Strengths Weaknesses
Political factor Trade protectionism within
USA from trump management
On the other hand, in context
of Brexit negotiation, it is easy

threatens foreign organisation
within country. While
Amazon is determined is
American organisation there
are different kind of product
of Amazon that is come from
overseas and their operation
and functions is threatens by
possible reduction in different
kind of foreign imports.
for Amazon company to
conduct their business
operation in an appropriate
manner because of decreasing
imports tax.
Economical factor The Amazon Company offers
superior quality product and
services according to the need
of customer that imposes
positive effect on company.
On the other hand, due to
increase in labour cost, it
increases cost for company
that negatively affect the
operations and functions of
business organisation during
particular phase of time
period.
Social factor Amazon offer products and
services according to need and
want of customer that imposes
positive effect on company.
On the other hand, due to
increase in concern of
individual person and
enhancing level of obesity, the
government put pressure on
organisation to increase
physical activity as well as
healthy lifestyle (Zorpas,
2020).
Technological factor The organisation implements
advance technology in order to
provide superior quality goods
and services to its user at
In addition to this, due to
implementation of advanced
technology that increases cost
for company that impose

marketplace. negative effect on organisation
during particular phase of time
period.
CONCLUSION
On the basis of above given report, it is assess that business environment signifies both
micro and macro environmental factor that imposes direct effect on function and operations of
organisation. Therefore, it is important for company to assess all elements in an appropriate
manner. In addition with this, coordination is significant for smooth operations of company
during particular phase of time period. The current assignment provides discussion regarding all
kind of organisation like public, private in addition with voluntary along with scope as well as
purpose. In assistance of this, the relationship arises between functions of business organisation
that is explained in addition with PESTEL model. At last, the assessment of SWOT analysis of
organisation is carried is conducted in proper manner.

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