Business Canvas Model for Nursing Innovative Business

Business canvas Model
Nursing innovative business
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[Company name]
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Case study analysis
In this paper, Nursing home privatized institution which provides healthcare with
residential accommodation to the needed people has been taken and in order to assess the
business sustainability and innovative business approach of the nursing home care, business
canvas model has been used. This BCM reflects the key components of the business and how
Nursing home privatized institution has been using its business approach by aligning the
advanced technologies and system process for operating its business in the industry.
Business canvas model
It is important to make a Business Model Canvas for nursing private institutional care to make
sure the successful operations of its nursing operation and to create the value of funds while
delivering products or services to the customers. A nursing home is a privatized institution
which provides healthcare with residential accommodation to the needed people.
The Business Model Canvas of a Nursing Home is accompanied by the 9 building blocks:
 Customer Segments is the building block which defines the target groups of customers that
healthcare institutions aim to reach and serve their services and care. The two target customer
segments would be patients suffering from the illness and old age people. It provides healthcare
facilities to patients suffering from different illness at a different age. In addition to this, The
Old Age people requires a valuable need for the nursing homes, as after a certain age the people
require more medical aid then the younger ones. The Nursing Homes provide many programs
particularly focused on old aged people for their betterment and good living. Nursing homes give

elderly people medical facilities as well as independent living with no personal mobility
limitations.
 Value Propositions is the combination of the products and services provided by the organization
to its customers, and what is its value addition which differs them from the competition to
survive as well as their right to existence. They ascertain the competitor’s product and services
and try to make a better program for attracting the customers as well as maximum satisfaction to
the people with them. Value proposition guides the customer about the problems solved for them
from the product offered by the institutions. The Value propositions of newly set up nursing
home care focus to deliver the customer the attributes such as customization, performance, brand
value, newness, price, cost as well as convenience and usability of the products and services
offered by the institutions. Value Propositions also provides the data of the existing customers
about their experience with the institutions (Osterwalder, & Pigneur, 2010).
 Channel- This is accompanied by the medium or process which nursing institutional care
organization will focus to deliver the value proposition to its customers. The main channel
would be using the public health care data base, social media and loyalty card approach. The
Extramural Residential Care Concepts customer in need is contacted by the healthcare
institutions by their advertising, online platforms, healthcare branches, and partner association.
Extramural customers are the most important type of customers for these organization.
Healthcare organizations not only deliver value propositions, modified care, and services
packages to these customers but also gaining their loyalty for future recruitment in their facility
may give them better revenues. Limitations of the Channels is to sacrifice their margins to the
partners, also the cost of setting up their own channel takes a lot of funding (Bertels, Koen, &
Elsum, 2015).

 Customer Relationship is the building block which describes the type of relationship which has
been established by the Healthcare institutions from its Customers. It is very essential to interact
with the customers to ascertain their problems and what they need, this leads the organization to
divide the customers into target groups and solving their problems and proving with the value
proposition.. Although it is very expensive as it will requires hiring more employees in customer
relation segment and setting alignment with the customer oriented work program at first it yields
very good output in the future and generates good revenues for the Healthcare Unit (Van
Limburg, et al. 2011).