The Business Capstone Project.

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Business Capstone Project 1
Introduction
The purpose of the paper is to enlighten the reader with the details about the
representation of travel and tourism industry by mass media. The mass media industry is
profoundly famous in the worldwide environment to provide detailed information to the reader
about different aspects prevailing in the current environment. The purpose of this paper is to
analyse the information about the travel industry of depicted by the mass media industry. The
mass media industry is an independent body that criticize or appreciate the actions of several
organizations present in the environment.
Representation of Canadian Travel Industry by Mass Media
It should be noted that the culture of Canada is vibrant and prosperous that provides an
opportunity to the mass media of the nation to cover several instances and present it to the
people. Talking about the tourism industry of Canada, it should be considered that environment
of Canada is pleasant for people to visit and travel. The nation has several attractive locations for
travellers to visit. The mass media industry major showcase all the positive factors present in the
environment along with the elaboration of negative influence of man-made actions on the natural
economy of the country. In Canada, the tourism industry plays a lead role in spreading awareness
in the environment and increasing communication among people. The Destination Management
Organizations initiate continuous contact with the mass media companies so as to spread positive
and accurate information through their reports in the environment of Canada (Harrigan, Evers,
Miles, & Daly, 2017).
The travel industry is depicts by the mass media while showing a state of confusion in the
environment. It should be noted that the government of Canada earn a great amount of profits
and productivity from the tourism industry. Thus, it would negatively impact the position of the
nation if the mass media industry would only depict negative aspects about the travel industry.
Further, in order to minimize the negative factors, the mass media industry shows positive
attributes that attract the people to travel in Canada. However, the actions of the companies
present in the tourism industry perform actions that degrade the environment. Thus, it appears as
the duty of the mass media industry to show the reality to the laymen by stating negative actions

Business Capstone Project 2
performed by companies in order to increase productivity and deplete the natural resources
(Affan, Suryanto, & Arfriandi, 2018).
Further, it should be stated that not only in Canada, but also in the worldwide
environment. The mass media industry faces dilemma when it comes to tourism sector because
they can neither state all the true and harsh facts in the society because it would create a negative
impact on the mind set of people. This would subsequently reduce major chunk of productivity
in the countries as tourism and accommodation is an attract feature that increases GDP of
nations. The Canadian tourism industry contributed 38.96 billion Canadian dollars towards the
economy of nation in the year 2018. Along with this, the nation also provides employment
opportunities to 738000 people in Canada (Statista, 2018).
Thus, downgrading the image of the industry through mass media would negatively
affect the position of the nation. However, the journalism and mass media industry is free to
express their views and opinions; therefore, they keep on criticising the travel companies so as to
maintain the pressure on the organizations present in the industry. This aspect helps the
companies to maintain their corporate sustainable activities and keep on satisfying the
stakeholders as well (Smith, 2015).
The criticism from the mass media industry helps the travel companies in maintaining the
social responsibility. Therefore, it can be said that it is certainly important for the mass media
industry to criticize the tourism segment so as to keep the companies in line and make them
perform actions for the benefit of the society. The role of mass media in the worldwide
environment is to circulate true and fair information in the society and enlighten people about the
events happening in the environment (Kiráľová, & Pavlíčeka, 2015).
The mass media industry highly influences the Canadian travel industry. As stated above,
the companies present in this industry face a continuous threat of defamation in the society as the
media might display information about the unethical actions performed by the organization and
their negative impact on nature. Therefore, it can be said mass media industry highly influences
the Canadian travel industry to rectify their actions so as to maintain a pleasant image in the
society. The mass media industry is a similar threat for the tourism industry prevailing in the
worldwide environment (Peng, Song, Crouch, & Witt, 2015).