Impact of Mass Media on Youth

RUNNING HEAD: Sociology
Sociology
Literature Review
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Sociology 1
Impact of Mass Media on Youth
The purpose of this review is to enlighten the reader about the impact of mass media on youth.
According to Patawat and Balamurugan 2018, mass media has both positive and negative
influences on the people of the country. Mass media holds the power to influence the society on
all the channels that a person has rejected to decode in the environment. Mass media refers to the
technologies used by people to communicate their views, opinion and news to large number of
people and all at once. Mass media is seen as one of the best way to communicate to the people
present in the external environment. There are different channels of mass media like radio,
television, social media, print media, digital media etc. Digital media communication has
become one of the most effective ways to communicate in the external environment and share
the message to large number of people. Digital media tool is nowadays used by most of people
present in the society due to which it becomes one of the best ways to communicate in the
environment. There are different platforms on digital media, through which people communicate,
like Facebook, Instagram, online websites etc. Further, it should be noted that the youths have
started using mass media as a means of communication in the external environment (Johnson,
and Kaye 2016).
So, it should be noted that mass media plays a major impact on the lives of youth present in the
worldwide market. According to Flanagin 2017, mass media impacts the interest of youth in both
positive and negative ways so it cannot be said that it is entirely good or bad for the people
present in the environment. It should be noted that young people have a very low temperament
and they look at things with a singular approach due to which their faith and belief on different
things keeps on changing. Thus, it should be note that mass media lays a great impact on the
personality and mind set of youth. Youths spend most of their day surfing online and reading
different articles present on the online media so any fake news or aggressive information can
adversely affect their interest in the environment. Like, some news channels or people on the
social media spread rumour or fake information in the environment just to become famous.
However, if that information is closely related to youth in the environment then it can negatively
affect their interest and ruin their mental state as well (Collier, et, al., 2016).
For instance, fake news of the death of a superstar can hamper their mind-set. Also it should be
noted that mass media many times podcast or circulate information that is aggressive or fake, so