Social Media & B Corporations in ANZ

This business capstone project investigates how B Corporations in Australia and New Zealand communicate their social and environmental responsibility through Facebook. Utilizing Carroll's pyramid of Corporate Social Responsibility, the study analyzes secondary data from academic sources, corporate websites, and news articles to understand B Corps' strategies for engaging stakeholders on this platform. The research aims to reveal the effectiveness of these campaigns and their impact on public perception of B Corporations' commitment to sustainability.

Business Capstone Project
Name of the Student:
Name of the University:
Author’s Note:

Business Capstone Project
With the advent in technology, B Corps need to devise social media tactics, specifically
Facebook so that they can integrate social and environmentally responsible practices among
organizations (Kolk, 2016). The research question that shall be answered in this research study
is: How do B corporations Australia and New Zealand communicate their social and
environmental responsibility through social media?
B Corporation can be defined as an entity which are for-profit in nature and mainly focus
on public or communities benefit. The main problem is that the organizations are not completely
aware of their social and environmental responsibilities. The subject of the research is located in
Australia and New Zealand (Corps 2017). The five categories on which the B score shall be
assessed are: Environment, Workers, Customers, Communities and Governance. The
organizations need to take responsibility as their activities have effects on their reputation,
legitimacy, corporate image and environmental scenario.
It is important to examine the ways in which B corporations in Australia and New
Zealand may communicate their social and environmental responsibility through social media,
specifically Facebook. This study shall implement Carroll’s pyramid of Corporate Social
Responsibility (Carroll, 2016). This model organizes different corporate social responsibilities
into a pyramid model and helps the organizations to be profitable.
This research study shall adopt secondary data collection. Academic journals, academic
books, corporate websites and newspaper articles shall be used as the sources of gathering data.
As the research focuses on secondary data, the result findings may not accurate. The findings

may suggest that campaigns can engage the people on Facebook. The research study shall be
completed using the following timeline:
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12
Identify
research
area
Formulate
research
questions
Formulate
research
design
and
methods
Preparing
research
proposal
Literature
review
Gathering
Data
Data
analysis
Write
first draft
Final
draft
Table 1: Gantt Chart

References
Carroll, A. B. (2016). Carroll’s pyramid of CSR: taking another look. International journal of
corporate social responsibility, 1(1), pp.3-7.
Kolk, A. (2016). The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1),
pp.23-34.