Marketing Plan for Small Business
Added on 2020-02-19
15 Pages3502 Words87 Views
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BUSINESS CAPSTONE PROJECT1
ContentsBrief background of company...............................................................................................................3Product and services..........................................................................................................................3Marketing objectives.........................................................................................................................3Information on the target audience segment analysis............................................................................5Communication objective......................................................................................................................6Advertising style....................................................................................................................................7Measuring IMC plan`s effectiveness.....................................................................................................8Identification of issues in workplace.....................................................................................................9How do you apply knowledge from this degree study in solving your workplace problems, including appropriate analysis and justification...................................................................................................10What strategies are addressed for the project including consideration of knowledge in accounting, management or public relations implications: and/ or other organizational resource implications......102
Brief background of company Product and servicesThis business capstone project is made for the Techbuy which is an Australian company. Thiscompany is being engaged in the business of selling computer and other parts of thecomputer, basically the hardware and software. The main products used to be offered by thecompany to the consumers are:Peripherals- UPS, Mice, Keyboards, SpeakersStorage & Hard drive- media, Memory cards, Hard drivesComputer parts & PC hardware- Video cards, RAM, cases, CPU`sSoftware- Internet security, antivirus, windowsSome of the other computer products which are also offered by the company in the marketare-Consumables & Printers (Inkjets, Toner, Multifunction, Laser); Computer Systems (tablets,notebooks, Desktop, Server); PC Gaming Gear (headsets, keyboards, gaming mice); mobiles& phone, wireless & networking; electronics and appliances and much more.Marketing objectivesMarketing is known as an indispensable part of business strategy. Through marketing,awareness about the services and product is used to be created by the business organization.The marketing objective of the Techbuy is the part of its strategic planning process[ CITATIONCha17 \l 1033 ]. As the objectives of marketing are interrelated with the main businessobjectives of the company. Techbuy has set its marketing objectives in context to promote theservices as well as the products which are used to be offered by the company in the potentialmarket[ CITATION Bak16 \l 1033 ]. The marketing objectives are being set in such a way thatthey might be achieved within specific time period. In addition to this, the objectives or goalsof marketing are also set by the company in a flexible manner so that they could be modifiedin case of any trends in the market or according to the demands and preferences of theconsumers.The main marketing objectives of Buytech are:Increase salesIncrease awareness of productLaunching the brand3
Effective Brand ManagementIn this report, an integrated marketing communication plan is being made for the companyi.e. Buytech as the company is planning to launch a new computer system.4
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