Business Case Project 2022
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Running Head: BUSINESS CASE
Development of ERP System for Little Caesars
Name of the Student
Name of the University
Development of ERP System for Little Caesars
Name of the Student
Name of the University
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1BUSINESS CASE
Executive Summary
This project is based on the proposed ERP system implementation for Little Caesars, a pizzeria
chain operating in NSW, Australia. The proposed ERP system is expected to solve operational
problems that are faced due to the manually operated process in the organisation. The proposed
ERP implementation process is expected to take 6 months for complete implementation and
integration and is also estimated to cost around $300,000.
Executive Summary
This project is based on the proposed ERP system implementation for Little Caesars, a pizzeria
chain operating in NSW, Australia. The proposed ERP system is expected to solve operational
problems that are faced due to the manually operated process in the organisation. The proposed
ERP implementation process is expected to take 6 months for complete implementation and
integration and is also estimated to cost around $300,000.
2BUSINESS CASE
Table of Contents
Introduction and Project Background..............................................................................................3
Business Objective of the Project....................................................................................................3
Problem and Opportunity Statement...............................................................................................4
Assumptions and Constraints..........................................................................................................4
Options and Recommendations.......................................................................................................5
Project Requirements.......................................................................................................................5
Budget Estimate and Costing...........................................................................................................5
Project Schedule and Resource Breakdown....................................................................................8
Risk Assessment..............................................................................................................................9
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................11
Table of Contents
Introduction and Project Background..............................................................................................3
Business Objective of the Project....................................................................................................3
Problem and Opportunity Statement...............................................................................................4
Assumptions and Constraints..........................................................................................................4
Options and Recommendations.......................................................................................................5
Project Requirements.......................................................................................................................5
Budget Estimate and Costing...........................................................................................................5
Project Schedule and Resource Breakdown....................................................................................8
Risk Assessment..............................................................................................................................9
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................11
3BUSINESS CASE
Introduction and Project Background
Little Caesars is a pizzeria chain that operates in several parts of Australia. Since its
inception, it has become quite popular among the customers and hence, it has grown significantly
from a single small pizza café to a pizzeria chain operating in multiple branches. In spite of this
significant growth, the company has been using the same manual operating process i.e. the
orders are noted, added and bills are generated manually. Thus the overall process is slow, often
error-prone and causes dissatisfaction among the customers. Various customers have demanded
in feedbacks to implement an automated system for faster processing and error-free process. A
suitable system for achieving such effectiveness in operations is Enterprise Resource Planning
System (ERP) that can be done by implementing IT system within the store.
The purpose of this report is to present the business case regarding the proposed
implementation of ERP system for Little Caesars Australia.
Business Objective of the Project
The primary business objective of the project is to implement a system that will allow
faster processing and management of operations without any errors or issues. This will satisfy
the customers and will also enhance the performance of the organisation in terms of operations
and management. The objectives of the project are listed as follows.
To implement a system that will be help enhance the performance and
effectiveness of the internal operations and management
To enhance the business performance of the company by satisfying the customer
needs and requirements
Introduction and Project Background
Little Caesars is a pizzeria chain that operates in several parts of Australia. Since its
inception, it has become quite popular among the customers and hence, it has grown significantly
from a single small pizza café to a pizzeria chain operating in multiple branches. In spite of this
significant growth, the company has been using the same manual operating process i.e. the
orders are noted, added and bills are generated manually. Thus the overall process is slow, often
error-prone and causes dissatisfaction among the customers. Various customers have demanded
in feedbacks to implement an automated system for faster processing and error-free process. A
suitable system for achieving such effectiveness in operations is Enterprise Resource Planning
System (ERP) that can be done by implementing IT system within the store.
The purpose of this report is to present the business case regarding the proposed
implementation of ERP system for Little Caesars Australia.
Business Objective of the Project
The primary business objective of the project is to implement a system that will allow
faster processing and management of operations without any errors or issues. This will satisfy
the customers and will also enhance the performance of the organisation in terms of operations
and management. The objectives of the project are listed as follows.
To implement a system that will be help enhance the performance and
effectiveness of the internal operations and management
To enhance the business performance of the company by satisfying the customer
needs and requirements
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4BUSINESS CASE
To introduce IT system in the existing operational setup of the organisation
Problem and Opportunity Statement
The main problem associated with the system is that the current manually operated
system is slow as well as error prone and is hampering the satisfaction of the customers as well
as the internal operations of the organisation.
The proposed ERP system presents the opportunity for the organisation to implement a
fully developed IT system with integrated CRM (Customer Relationship Management) that will
allow the company to manage customer details, orders and information effectively without any
errors.
Assumptions and Constraints
For this particular project, the assumptions made are as follows.
The integrated ERP system will come all types of business related features like
business portal, CRM, inventory management and others.
The proposed ERP system will solve all the operational problems faced by the
organisation.
The constraints of the project are as follows.
The organisation does not have any basic IT infrastructure on which the ERP
system can be integrated.
The proposed project plan requires considerable amount of time and budget that
can be constraint for the organisation.
To introduce IT system in the existing operational setup of the organisation
Problem and Opportunity Statement
The main problem associated with the system is that the current manually operated
system is slow as well as error prone and is hampering the satisfaction of the customers as well
as the internal operations of the organisation.
The proposed ERP system presents the opportunity for the organisation to implement a
fully developed IT system with integrated CRM (Customer Relationship Management) that will
allow the company to manage customer details, orders and information effectively without any
errors.
Assumptions and Constraints
For this particular project, the assumptions made are as follows.
The integrated ERP system will come all types of business related features like
business portal, CRM, inventory management and others.
The proposed ERP system will solve all the operational problems faced by the
organisation.
The constraints of the project are as follows.
The organisation does not have any basic IT infrastructure on which the ERP
system can be integrated.
The proposed project plan requires considerable amount of time and budget that
can be constraint for the organisation.
5BUSINESS CASE
Options and Recommendations
The option for Little Caesars is to implement an IT infrastructure on which, further
development include ERP system can be implemented and integrated. It is important for the
company to identify hardware and software requirements for successfully develop a plan for
system implementation.
It is recommended for the company to hire technical experts who will be able to analyse
the current requirements and identify necessary hardware and software requirements for the
proposed ERP implementation. Moreover, once the implementation is completed, it is
recommended for the company to provide training to existing employees to understand the
process and requirements of managing the ERP System.
Project Requirements
The project requires the organisation to purchase new hardware and software including
ERP development platform. Additional software is required in order to develop security for the
cloud based system. For the project, some technical experts need to be hired who will work on
system implementation and integration.
Budget Estimate and Costing
The overall budget estimate for the project is based on the wages and material costs that
are shown in the table below.
Resource Name Type Max. Units Std. Rate
Options and Recommendations
The option for Little Caesars is to implement an IT infrastructure on which, further
development include ERP system can be implemented and integrated. It is important for the
company to identify hardware and software requirements for successfully develop a plan for
system implementation.
It is recommended for the company to hire technical experts who will be able to analyse
the current requirements and identify necessary hardware and software requirements for the
proposed ERP implementation. Moreover, once the implementation is completed, it is
recommended for the company to provide training to existing employees to understand the
process and requirements of managing the ERP System.
Project Requirements
The project requires the organisation to purchase new hardware and software including
ERP development platform. Additional software is required in order to develop security for the
cloud based system. For the project, some technical experts need to be hired who will work on
system implementation and integration.
Budget Estimate and Costing
The overall budget estimate for the project is based on the wages and material costs that
are shown in the table below.
Resource Name Type Max. Units Std. Rate
6BUSINESS CASE
Project Manager Work 100% $250.00/hr
Marketing and Business Supervisor Work 100% $200.00/hr
Technical Supervisor Work 100% $165.00/hr
ERP Expert Work 100% $170.00/hr
IT System Technician Work 100% $130.00/hr
Systems Developer Work 100% $200.00/hr
Systems Supervisor Work 100% $160.00/hr
Online Data Management Expert Work 100% $185.00/hr
Additional Technical Expert Work 100% $140.00/hr
Hardware Material $2,000.00
Software Material $750.00
These resources are then allocated to the activities in the work breakdown structure of the
project and the total budget estimation is done and shown in the following table.
WBS Task Name Duration Resource Names Cost
0 Development of ERP System for Little Caesars 152 days $273,710.00
1 Project Planning and Preparation 34 days $72,200.00
1.1 Conduct Meeting between the Project Team and the Client
(Little Caesars) 4 days Project Manager $8,000.00
1.2 List Down the Requirements of the Project 2 days Project Manager,
Technical Supervisor $6,640.00
1.3 Set Up a Test System As Per the Initial Requirements 10 days Systems Supervisor,
Technical Supervisor $26,000.00
1.4 Conduct Demo Session with Little Caesars Management 3 days Systems Supervisor $3,840.00
1.5 Receive Approval from Little Caesars for the Proposed ERP
System 4 days Project Manager $8,000.00
1.6 Contract Signing for the Project 1 day
Additional Technical
Expert, Project
Manager
$3,120.00
1.7 Identify Scope of the Project and Develop Project Plan 5 days Technical Supervisor $6,600.00
1.8 Receive Validation and Approval to Proceed with the Project 5 days Project Manager $10,000.00
2 Project Initiation 87 days $146,390.00
2.1 Receive Funding for the Project 2 days Additional Technical $2,240.00
Project Manager Work 100% $250.00/hr
Marketing and Business Supervisor Work 100% $200.00/hr
Technical Supervisor Work 100% $165.00/hr
ERP Expert Work 100% $170.00/hr
IT System Technician Work 100% $130.00/hr
Systems Developer Work 100% $200.00/hr
Systems Supervisor Work 100% $160.00/hr
Online Data Management Expert Work 100% $185.00/hr
Additional Technical Expert Work 100% $140.00/hr
Hardware Material $2,000.00
Software Material $750.00
These resources are then allocated to the activities in the work breakdown structure of the
project and the total budget estimation is done and shown in the following table.
WBS Task Name Duration Resource Names Cost
0 Development of ERP System for Little Caesars 152 days $273,710.00
1 Project Planning and Preparation 34 days $72,200.00
1.1 Conduct Meeting between the Project Team and the Client
(Little Caesars) 4 days Project Manager $8,000.00
1.2 List Down the Requirements of the Project 2 days Project Manager,
Technical Supervisor $6,640.00
1.3 Set Up a Test System As Per the Initial Requirements 10 days Systems Supervisor,
Technical Supervisor $26,000.00
1.4 Conduct Demo Session with Little Caesars Management 3 days Systems Supervisor $3,840.00
1.5 Receive Approval from Little Caesars for the Proposed ERP
System 4 days Project Manager $8,000.00
1.6 Contract Signing for the Project 1 day
Additional Technical
Expert, Project
Manager
$3,120.00
1.7 Identify Scope of the Project and Develop Project Plan 5 days Technical Supervisor $6,600.00
1.8 Receive Validation and Approval to Proceed with the Project 5 days Project Manager $10,000.00
2 Project Initiation 87 days $146,390.00
2.1 Receive Funding for the Project 2 days Additional Technical $2,240.00
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7BUSINESS CASE
Expert
2.2 Analysis of Final Set of Requirements for the Project 3 days Marketing and
Business Supervisor $4,800.00
2.3 Develop the Blueprint for the ERP System to be
Implemented 10 days Marketing and
Business Supervisor $16,000.00
2.4 Finalise Project Schedule and Statement of Work 3 days Technical Supervisor $3,960.00
2.5 Project Execution 69 days $119,390.00
2.5.1 Procure Hardware Required for the Project 3 days Systems Supervisor,
Hardware[1] $5,840.00
2.5.2 Procure Software Required for the Project 3 days Systems Supervisor,
Software[1] $4,590.00
2.5.3 Installation of Hardware and Integration within the Store 5 days IT System Technician $5,200.00
2.5.4 Installation of the Procured ERP Software 5 days IT System Technician $5,200.00
2.5.5 Develop Business Portal for the Company 16 days IT System Technician $16,640.00
2.5.6 Develop Cloud Database and Integrate CRM System 14 days Online Data
Management Expert $20,720.00
2.5.7 Develop Full Version of the ERP System 20 days Systems Developer $32,000.00
2.5.8 Detailed Testing and Debugging of the System 6 days Systems Developer $9,600.00
2.5.9 Complete Testing and Go Live with the System 5 days
Systems Developer, IT
System Technician,
Systems Supervisor
$19,600.00
3 Training 20 days $27,200.00
3.1 Training of Little Caesars Employees 5 days ERP Expert $6,800.00
3.2 Provide Training for Using and Managing Integrated ERP
System 5 days ERP Expert $6,800.00
3.3 Provide Training for Managing and Administrating Central
Server 5 days ERP Expert $6,800.00
3.4 Additional Training As Per Requirements 5 days ERP Expert $6,800.00
4 Project Closing 11 days $27,920.00
4.1 Review and Analysis of the Overall Project 4 days Systems Supervisor $5,120.00
4.2 Submit Final Project Report Document 6 days Project Manager $12,000.00
4.3 Sign Off from the Stakeholders 1 day Additional Technical
Expert, Marketing and
Business Supervisor,
Online Data
Management Expert,
Systems Developer, IT
System Technician,
Systems Supervisor,
Technical Supervisor,
$10,800.00
Expert
2.2 Analysis of Final Set of Requirements for the Project 3 days Marketing and
Business Supervisor $4,800.00
2.3 Develop the Blueprint for the ERP System to be
Implemented 10 days Marketing and
Business Supervisor $16,000.00
2.4 Finalise Project Schedule and Statement of Work 3 days Technical Supervisor $3,960.00
2.5 Project Execution 69 days $119,390.00
2.5.1 Procure Hardware Required for the Project 3 days Systems Supervisor,
Hardware[1] $5,840.00
2.5.2 Procure Software Required for the Project 3 days Systems Supervisor,
Software[1] $4,590.00
2.5.3 Installation of Hardware and Integration within the Store 5 days IT System Technician $5,200.00
2.5.4 Installation of the Procured ERP Software 5 days IT System Technician $5,200.00
2.5.5 Develop Business Portal for the Company 16 days IT System Technician $16,640.00
2.5.6 Develop Cloud Database and Integrate CRM System 14 days Online Data
Management Expert $20,720.00
2.5.7 Develop Full Version of the ERP System 20 days Systems Developer $32,000.00
2.5.8 Detailed Testing and Debugging of the System 6 days Systems Developer $9,600.00
2.5.9 Complete Testing and Go Live with the System 5 days
Systems Developer, IT
System Technician,
Systems Supervisor
$19,600.00
3 Training 20 days $27,200.00
3.1 Training of Little Caesars Employees 5 days ERP Expert $6,800.00
3.2 Provide Training for Using and Managing Integrated ERP
System 5 days ERP Expert $6,800.00
3.3 Provide Training for Managing and Administrating Central
Server 5 days ERP Expert $6,800.00
3.4 Additional Training As Per Requirements 5 days ERP Expert $6,800.00
4 Project Closing 11 days $27,920.00
4.1 Review and Analysis of the Overall Project 4 days Systems Supervisor $5,120.00
4.2 Submit Final Project Report Document 6 days Project Manager $12,000.00
4.3 Sign Off from the Stakeholders 1 day Additional Technical
Expert, Marketing and
Business Supervisor,
Online Data
Management Expert,
Systems Developer, IT
System Technician,
Systems Supervisor,
Technical Supervisor,
$10,800.00
8BUSINESS CASE
ERP Expert
4.4 Sign Off from Project Manager and Project Closing 0 days $0.00
Hence, the total estimated budget for the project is $300,000 (including the contingency
budget).
Project Schedule and Resource Breakdown
Based on the resource breakdown shown above, the overall project schedule is shown in
the following table.
WBS Task Name Duration Start Finish
0 Development of ERP System for Little Caesars 152 days Mon 12-08-19 Tue 10-03-20
1 Project Planning and Preparation 34 days Mon 12-08-19 Thu 26-09-19
1.1 Conduct Meeting between the Project Team and the Client (Little Caesars) 4 days Mon 12-08-19 Thu 15-08-19
1.2 List Down the Requirements of the Project 2 days Fri 16-08-19 Mon 19-08-19
1.3 Set Up a Test System As Per the Initial Requirements 10 days Tue 20-08-19 Mon 02-09-19
1.4 Conduct Demo Session with Little Caesars Management 3 days Tue 03-09-19 Thu 05-09-19
1.5 Receive Approval from Little Caesars for the Proposed ERP System 4 days Fri 06-09-19 Wed 11-09-19
1.6 Contract Signing for the Project 1 day Thu 12-09-19 Thu 12-09-19
1.7 Identify Scope of the Project and Develop Project Plan 5 days Fri 13-09-19 Thu 19-09-19
1.8 Receive Validation and Approval to Proceed with the Project 5 days Fri 20-09-19 Thu 26-09-19
2 Project Initiation 87 days Fri 27-09-19 Mon 27-01-20
2.1 Receive Funding for the Project 2 days Fri 27-09-19 Mon 30-09-19
2.2 Analysis of Final Set of Requirements for the Project 3 days Tue 01-10-19 Thu 03-10-19
2.3 Develop the Blueprint for the ERP System to be Implemented 10 days Fri 04-10-19 Thu 17-10-19
2.4 Finalise Project Schedule and Statement of Work 3 days Fri 18-10-19 Tue 22-10-19
2.5 Project Execution 69 days Wed 23-10-19 Mon 27-01-20
2.5.1 Procure Hardware Required for the Project 3 days Wed 23-10-19 Fri 25-10-19
2.5.2 Procure Software Required for the Project 3 days Wed 23-10-19 Fri 25-10-19
2.5.3 Installation of Hardware and Integration within the Store 5 days Mon 28-10-19 Fri 01-11-19
ERP Expert
4.4 Sign Off from Project Manager and Project Closing 0 days $0.00
Hence, the total estimated budget for the project is $300,000 (including the contingency
budget).
Project Schedule and Resource Breakdown
Based on the resource breakdown shown above, the overall project schedule is shown in
the following table.
WBS Task Name Duration Start Finish
0 Development of ERP System for Little Caesars 152 days Mon 12-08-19 Tue 10-03-20
1 Project Planning and Preparation 34 days Mon 12-08-19 Thu 26-09-19
1.1 Conduct Meeting between the Project Team and the Client (Little Caesars) 4 days Mon 12-08-19 Thu 15-08-19
1.2 List Down the Requirements of the Project 2 days Fri 16-08-19 Mon 19-08-19
1.3 Set Up a Test System As Per the Initial Requirements 10 days Tue 20-08-19 Mon 02-09-19
1.4 Conduct Demo Session with Little Caesars Management 3 days Tue 03-09-19 Thu 05-09-19
1.5 Receive Approval from Little Caesars for the Proposed ERP System 4 days Fri 06-09-19 Wed 11-09-19
1.6 Contract Signing for the Project 1 day Thu 12-09-19 Thu 12-09-19
1.7 Identify Scope of the Project and Develop Project Plan 5 days Fri 13-09-19 Thu 19-09-19
1.8 Receive Validation and Approval to Proceed with the Project 5 days Fri 20-09-19 Thu 26-09-19
2 Project Initiation 87 days Fri 27-09-19 Mon 27-01-20
2.1 Receive Funding for the Project 2 days Fri 27-09-19 Mon 30-09-19
2.2 Analysis of Final Set of Requirements for the Project 3 days Tue 01-10-19 Thu 03-10-19
2.3 Develop the Blueprint for the ERP System to be Implemented 10 days Fri 04-10-19 Thu 17-10-19
2.4 Finalise Project Schedule and Statement of Work 3 days Fri 18-10-19 Tue 22-10-19
2.5 Project Execution 69 days Wed 23-10-19 Mon 27-01-20
2.5.1 Procure Hardware Required for the Project 3 days Wed 23-10-19 Fri 25-10-19
2.5.2 Procure Software Required for the Project 3 days Wed 23-10-19 Fri 25-10-19
2.5.3 Installation of Hardware and Integration within the Store 5 days Mon 28-10-19 Fri 01-11-19
9BUSINESS CASE
2.5.4 Installation of the Procured ERP Software 5 days Mon 28-10-19 Fri 01-11-19
2.5.5 Develop Business Portal for the Company 16 days Mon 04-11-19 Mon 25-11-19
2.5.6 Develop Cloud Database and Integrate CRM System 14 days Tue 26-11-19 Fri 13-12-19
2.5.7 Develop Full Version of the ERP System 20 days Mon 16-12-19 Fri 10-01-20
2.5.8 Detailed Testing and Debugging of the System 6 days Mon 13-01-20 Mon 20-01-20
2.5.9 Complete Testing and Go Live with the System 5 days Tue 21-01-20 Mon 27-01-20
3 Training 20 days Tue 28-01-20 Mon 24-02-20
3.1 Training of Little Caesars Employees 5 days Tue 28-01-20 Mon 03-02-20
3.2 Provide Training for Using and Managing Integrated ERP System 5 days Tue 04-02-20 Mon 10-02-20
3.3 Provide Training for Managing and Administrating Central Server 5 days Tue 11-02-20 Mon 17-02-20
3.4 Additional Training As Per Requirements 5 days Tue 18-02-20 Mon 24-02-20
4 Project Closing 11 days Tue 25-02-20 Tue 10-03-20
4.1 Review and Analysis of the Overall Project 4 days Tue 25-02-20 Fri 28-02-20
4.2 Submit Final Project Report Document 6 days Mon 02-03-20 Mon 09-03-20
4.3 Sign Off from the Stakeholders 1 day Tue 10-03-20 Tue 10-03-20
4.4 Sign Off from Project Manager and Project Closing 0 days Tue 10-03-20 Tue 10-03-20
Risk Assessment
Some major risks associated with the project are discussed as follows.
Budget Overshoot – If the project is not completed on time or budget is wasted on
unnecessary requirements, budget overshoot may occur during the project. The initial estimated
budget is already very high and in case of budget overshoot, it may cause significant financial
damage to the company. This can be avoided by controlled expenditure process and avoiding
spending of funds in processes that are unnecessary for the project.
2.5.4 Installation of the Procured ERP Software 5 days Mon 28-10-19 Fri 01-11-19
2.5.5 Develop Business Portal for the Company 16 days Mon 04-11-19 Mon 25-11-19
2.5.6 Develop Cloud Database and Integrate CRM System 14 days Tue 26-11-19 Fri 13-12-19
2.5.7 Develop Full Version of the ERP System 20 days Mon 16-12-19 Fri 10-01-20
2.5.8 Detailed Testing and Debugging of the System 6 days Mon 13-01-20 Mon 20-01-20
2.5.9 Complete Testing and Go Live with the System 5 days Tue 21-01-20 Mon 27-01-20
3 Training 20 days Tue 28-01-20 Mon 24-02-20
3.1 Training of Little Caesars Employees 5 days Tue 28-01-20 Mon 03-02-20
3.2 Provide Training for Using and Managing Integrated ERP System 5 days Tue 04-02-20 Mon 10-02-20
3.3 Provide Training for Managing and Administrating Central Server 5 days Tue 11-02-20 Mon 17-02-20
3.4 Additional Training As Per Requirements 5 days Tue 18-02-20 Mon 24-02-20
4 Project Closing 11 days Tue 25-02-20 Tue 10-03-20
4.1 Review and Analysis of the Overall Project 4 days Tue 25-02-20 Fri 28-02-20
4.2 Submit Final Project Report Document 6 days Mon 02-03-20 Mon 09-03-20
4.3 Sign Off from the Stakeholders 1 day Tue 10-03-20 Tue 10-03-20
4.4 Sign Off from Project Manager and Project Closing 0 days Tue 10-03-20 Tue 10-03-20
Risk Assessment
Some major risks associated with the project are discussed as follows.
Budget Overshoot – If the project is not completed on time or budget is wasted on
unnecessary requirements, budget overshoot may occur during the project. The initial estimated
budget is already very high and in case of budget overshoot, it may cause significant financial
damage to the company. This can be avoided by controlled expenditure process and avoiding
spending of funds in processes that are unnecessary for the project.
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10BUSINESS CASE
Cybersecurity – Since the project will involve implementation of cloud server for data
storage and management, cybersecurity is a major threat and risk to the system. External entities
may enter into the server and steal important information of the organisation. In order to avoid
this risk, it is required to install suitable system firewall that will help prevent any unauthorized
access attempt.
Conclusion
It can be concluded this project will be able to solve the problems faced by the
organisation if the implementation is done according to the plan and the employees are trained to
manage the system effectively. The overall budget for the project is significantly high and
external funding from sponsor might be required but it will be beneficial for the organisation in
the end.
Cybersecurity – Since the project will involve implementation of cloud server for data
storage and management, cybersecurity is a major threat and risk to the system. External entities
may enter into the server and steal important information of the organisation. In order to avoid
this risk, it is required to install suitable system firewall that will help prevent any unauthorized
access attempt.
Conclusion
It can be concluded this project will be able to solve the problems faced by the
organisation if the implementation is done according to the plan and the employees are trained to
manage the system effectively. The overall budget for the project is significantly high and
external funding from sponsor might be required but it will be beneficial for the organisation in
the end.
11BUSINESS CASE
Bibliography
Ajmera, J., Ahn, H. I., Nagarajan, M., Verma, A., Contractor, D., Dill, S., & Denesuk, M. (2013,
May). A CRM system for social media: challenges and experiences. In Proceedings of
the 22nd international conference on World Wide Web (pp. 49-58). ACM.
Heskett, J. L. (2013). Controlling customer logistics service. International Journal of Physical
Distribution & Logistics Management.
Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-
creation: a service system perspective. Journal of Service Research, 17(3), 247-261.
Jeong, D., Kim, S., & Yoon, D. (2014). Customer Orientation and Organizational Performance:
Mediating Role of CRM. Advanced Science and Technology Letters, 57, 35-39.
Kilic, H. S., Zaim, S., & Delen, D. (2015). Selecting “The Best” ERP system for SMEs using a
combination of ANP and PROMETHEE methods. Expert Systems with
Applications, 42(5), 2343-2352.
Liu, Y., & Whitt, W. (2017). Stabilizing performance in a service system with time-varying
arrivals and customer feedback. European Journal of Operational Research, 256(2), 473-
486.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate,
and directions. Routledge.
Bibliography
Ajmera, J., Ahn, H. I., Nagarajan, M., Verma, A., Contractor, D., Dill, S., & Denesuk, M. (2013,
May). A CRM system for social media: challenges and experiences. In Proceedings of
the 22nd international conference on World Wide Web (pp. 49-58). ACM.
Heskett, J. L. (2013). Controlling customer logistics service. International Journal of Physical
Distribution & Logistics Management.
Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-
creation: a service system perspective. Journal of Service Research, 17(3), 247-261.
Jeong, D., Kim, S., & Yoon, D. (2014). Customer Orientation and Organizational Performance:
Mediating Role of CRM. Advanced Science and Technology Letters, 57, 35-39.
Kilic, H. S., Zaim, S., & Delen, D. (2015). Selecting “The Best” ERP system for SMEs using a
combination of ANP and PROMETHEE methods. Expert Systems with
Applications, 42(5), 2343-2352.
Liu, Y., & Whitt, W. (2017). Stabilizing performance in a service system with time-varying
arrivals and customer feedback. European Journal of Operational Research, 256(2), 473-
486.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate,
and directions. Routledge.
12BUSINESS CASE
Nwankpa, J., & Roumani, Y. (2014). Understanding the link between organizational learning
capability and ERP system usage: An empirical examination. Computers in Human
Behavior, 33, 224-234.
Peltier, J., Zahay, D., & Krishen, A. S. (2013). A hierarchical IMC data integration and
measurement framework and its impact on CRM system quality and customer
performance. Journal of Marketing Analytics, 1(1), 32-48.
Piccoli, G., Lui, T. W., & Grün, B. (2017). The impact of IT-enabled customer service systems
on service personalization, customer service perceptions, and hotel performance. Tourism
Management, 59, 349-362.
Nwankpa, J., & Roumani, Y. (2014). Understanding the link between organizational learning
capability and ERP system usage: An empirical examination. Computers in Human
Behavior, 33, 224-234.
Peltier, J., Zahay, D., & Krishen, A. S. (2013). A hierarchical IMC data integration and
measurement framework and its impact on CRM system quality and customer
performance. Journal of Marketing Analytics, 1(1), 32-48.
Piccoli, G., Lui, T. W., & Grün, B. (2017). The impact of IT-enabled customer service systems
on service personalization, customer service perceptions, and hotel performance. Tourism
Management, 59, 349-362.
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