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Setting the Bar for Competition in Australian Retail Industry

   

Added on  2019-11-29

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Running Head: COMMUNICATION 1Communication<Student ID><Student Name><University Name>
Setting the Bar for Competition in Australian Retail Industry_1

COMMUNICATION2ContentsAbout the entry of Amazon into Australia......................................................................................3Background......................................................................................................................................3Position............................................................................................................................................5Recommendations............................................................................................................................6
Setting the Bar for Competition in Australian Retail Industry_2

COMMUNICATION3About the entry of Amazon into AustraliaThe entry of Amazon in Australia as a major presence in the retail sector will lead inpushing the local marketers and retailers for improving the experience of the customers. Beingthe PR Manager for the Australian Competition and Consumer Commission (ACCC), the entryof Amazon in Australia is very much favorable. The venture of the giant of the e-commercesector as an e-tail presence in the country of Australia will favor the revenue of the country. The key aspects that are to have attention to are:1)The report represents a significant and important illustration of the implications of theentry of Amazon into the retail sector of Australia. Considering the history and evidenceof faring of Amazon in other global markets in the West, the entry of the retail giant isvery much favorable for the company (Arifon, 2014).2)The entry of Amazon into the Australian market would assist in the development of e-tail across the country as ACCC recognizes the National Competition Policy andassociated reforms which are critical to the development in the performance of theeconomy of the country. This would assist in raising the standards of the people of thecountry. 3)The availability of the services provided by the US based retail giant would increase thecompetitive environment for the other retail companies in the market of Australia. Thiswould enhance the growth and increase in the strategic business development of variousretails companies which would ultimately benefit the revenues of the country. From theperspective of ACCC, the involvement of Amazon in the Australian market wouldincrease the challenges for the other players in the market in gaining competitive edge.Background The Australian Competition and Consumer Commission (ACCC) is an independentstatutory authority of Commonwealth whose key role is to be in charge of the enforcement of theCompetition and Consumer Act 2010 along with a range of promotional competition, additionallegislation, regulation of national infrastructure and fair trading for the benefit of all the peopleof Australia (De Bruycker & Beyers, 2015). Amazon is the company which in various ways isvery closely associated with the e-commerce platform. The company has evolved from a bookseller to a complete Wal-Mart on a virtual aspect on the products including Cookware, Music
Setting the Bar for Competition in Australian Retail Industry_3

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