logo

Business Communication - Assignment Sample

   

Added on  2021-05-30

7 Pages1788 Words56 Views
 | 
 | 
 | 
Running head: Business Communication Business Communication
Business Communication - Assignment Sample_1

Business CommunicationSocial media has a great influence on internal and external communicationIn the present scenario, it can be evaluated that social media plays a great role in enhancing the communication between the employees and with the customers. Internal communication is the communication that takes place with the top management and the employees. External communication takes place with the customers and suppliers (Schivinski and Dabrowski, 2016). It is seen that social media helps the company to communicate with both the customers and employees in an effective manner but it can be analyzed, that Social media also give negative influence on the business communication. Through social media sometimes, the productivity of the employees hampers and there is more chance of private information leakage through social media (Kwahk and Park, 2016). Therefore, in this paper, the discussion will be on the social media that has a great influence on the internal and external communication of the company. Internal communication takes into consideration top management and the employees. Social media has an internal influence and in the recent scenario, communication is more effective if a comparison is made with the older one like through group emails, the top management can convey the information. By considering the social media, it can be easy for the company or the top management to convey the information in a proper manner (Mishra, Boynton, and Mishra, 2014). Especially it has been evaluated that the large companies consider social platform to interact with the employees. Recently Facebook launched an application, which is named as Facebook at work, which helps the users to open the company accounts. The companies who have more than 100 employees are using this feature so that communication can take place in a proper manner. In addition, the small companies make Facebook groups with the employees through that the information is transferred to a large number of employees in a second. It not only helps to save time by giving information to a large audience but also saves the time of the top management (Kwiatkowski, 2017).
Business Communication - Assignment Sample_2

Business Communication(Source: Kakroo, 2015). However, through social media, many companies also faced an issue like leakage of information, which give adverse impact on the activities of the company. Nevertheless, if the focus is given to the overall impact it can be seen that social media has a positive influence more as compared to the negative impact on the internal communication. Social media has an influence on the external communication. External communication isrelated to the interaction made with the suppliers and customers. Social media is a platform through which the company can promote the product and can communicate the message related to the product with the large audience in a less time. The cost, which is incurred at the time of communicating with the suppliers and customers, is also high but through social media, the cost is low as the information is transferred to a large audience. Social media is a platform through
Business Communication - Assignment Sample_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents