lzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiop

lzxc
vbn
mq
wert
yuio
pas
dfg
hjkl
zxcv
bnm
qwe
rtyu
iopa
sdfg
hjkl
NAME:
STUDENT ID:
CLASS: MBA501
ASSESSMENT ONE: STAKEHOLDER ANALYSIS REPORT

Executive summary
Facebook is one of the popular social media websites which have maximum users when
compare to other social media platforms, and founded in 2004 by Mark Zuckerberg. The key
stakeholders identified are Facebook users, marketers, social communities, personal, political
parties or government officials and top management executives of the company and
shareholders of the company. The motives of Facebook users are very much clear that is used
the social platform to interact with other people share their personal information like live status,
flaunt social life through posting pictures and creating pages.
1

Contents
Executive summary.........................................................................................................................1
1. Introduction to Facebook.........................................................................................................3
1.1 Vision and mission statements.........................................................................................3
2. Stakeholder view model..........................................................................................................4
3. Stakeholder analysis................................................................................................................6
3.1 Facebook users..................................................................................................................6
Behavioural analysis.............................................................................................................6
Motives....................................................................................................................................6
Coalitions................................................................................................................................6
3.2 Marketers.............................................................................................................................7
Behavioural analysis.............................................................................................................7
Motives....................................................................................................................................7
Coalitions................................................................................................................................7
3.3 Competitors.........................................................................................................................7
Behavioural analysis.............................................................................................................7
Motives....................................................................................................................................7
Coalitions................................................................................................................................8
3.4 Top management executives and shareholders...........................................................8
Behavioural analysis.............................................................................................................8
Motives....................................................................................................................................8
Coalitions................................................................................................................................8
Conclusion......................................................................................................................................9
References......................................................................................................................................10
2

1. Introduction to Facebook
Facebook is a social networking service company based in America and founded in 2004 by
Mark Zuckerberg. It is the social media platform where users are connected to each other
through Internet services and can communicate with each other in an innovative way. Facebook
is one of the popular social media websites which have maximum users when compare to other
social media platforms. From the graph below, it can be said that the number of users for
Facebook has continuously been increased since 2004 to 2019 that states that the users
connected to Facebook in the second quarter of 2019 at 2414 Million. This reflects that
Facebook has a large popularity among social media. The report will discuss the key
stakeholders of facebook, and their behaviour (Hudson & Roth, 2016).
1.1 Vision and mission statements
Vision statement of the company includes providing people to create their own community and
bringing the people across the globe closer, might not be by the distance but with the
connectivity. Since the company has faced some of the major issues related to security and
privacy the new mission statement of Facebook found to be Data security and data privacy to
be implemented at the priority (facebook, 2019).
3