Types of Business Information and Communication Methods

BUSINESS
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Explain different types of business information, their sources and purposes..................1
P2 - Present complex internal business information using three different methods appropriate
to the user’s needs..................................................................................................................2
TASK 2 ...........................................................................................................................................2
P3 Produce corporate communications for your chosen organisation. .................................3
P4 The external corporate communications of an existing product or service.......................3
TASK 3............................................................................................................................................4
P5 Explain the legal and ethical issues in relation to the use of business information.........4
Ethical Issues .........................................................................................................................5
P6 The operational issues in relation to the use of business information. .............................6
TASK 4............................................................................................................................................7
P7 Outline electronic and non-electronic methods for communicating business information7
WWW.....................................................................................................................................7
Non-Electronic Communication.............................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication plays a major role in the development of any multinational organization.
The communication flow is controlled by a hierarchical system of managers making the
decisions from higher to lower levels in the hierarchical In this process the generated responses
and reports communicate from lower to higher level in the organization. Managers also spend
time communicating with their peers. Therefore, the upward and downward of the
communication indicates its effective functionality in a lateral direction. TESCO as services
produced in the one or more countries but established as a head office in one country. Here, the
functionality of Communication plays a vital role in TESCO.
P1 Explain different types of business information, their sources and purposes
Business information comes from a wide variety of sources and an effective business
person will research information from a range of sources before making decisions. It is one of
the three main segments of the information industry.
Verbal information is literally face to face which is seen as the best way to communicate. This
way there is less scope for misunderstanding and it allows for verbal and non verbal messages.
However, with the constraints of time and budgets in business, it is not always possible or
practical to meet in person ( Bovee, 2010). It is a common way individuals transfer their message
to other individuals and businesses. Its methods may include meetings, in-person interviews,
telephones and video conferencing. It may be the best information method because it allows
people to assess the verbal or non-verbal inferences by individuals giving a message. It may also
create a more comfortable environment for receivers to ask questions and get feedback from
individuals giving the message. The increasing use of global business operations has created
challenges for verbal information. These challenges may include language barriers, cultural or
social barriers, and time differences when giving messages. These challenges must be overcome
for verbal abstraction to present a clear-cut message that receivers can act on quickly with little
to no confusion.
Written information includes internal business memos, formal letters, bulletin boards or
posters and other various written communication forms. TESCO may choose to use written
communication if they need to reach multiple individuals at different locations with a similar
message (Guffey and Loewy, 2010). This information may also help senders conveyed technical
messages that have several instructional steps individuals must follow or diagrams and charts
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needing to be reviewed for receivers to understand the message. It also creates a paper trail for
important messages. Individuals may be required to acknowledge receipt of the message or
respond within a limited time frame. TESCO often use written communication to ensure they
have documentation when correcting an issue or dealing with important legal situations.
P2 - Present complex internal business information using three different methods appropriate to
the user’s needs
Companies, like TESCO, that enjoy long-term success, are focused businesses. They
have a core vision that remains constant while the business strategies and practices continuously
adapt to a changing world. In an increasingly competitive global environment, without a clear
vision a business will lack direction and may not survive. TESCO has a seven part business
strategy to help it achieves its vision (Toth, 2013).
A vision is an aspirational view of where the business wants to be. It provides a benchmark for
what the business hopes to achieve. TESCO is a company built around customers and colleagues.
Its vision guides the direction of the organisation and the strategic decisions it makes. TESCO’s
vision is:
‘To be the most highly valued business by: the customers we serve, the communities
in which we operate, our loyal and committed colleagues and of course, our
shareholders.’
TESCO’s vision has five elements
TESCO’s vision has five elements which describes the sort of company it aspires to be. These
are to be:
The vision, mission statement and goals are interrelated and state what an organisation is seeking
to achieve whereas the strategies and tactics show how it will achieve them. TESCO’s core
purpose (mission) is simple:
‘We make what matters better, together.’
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