Business Communication: Principles and Practices

This report explores the principles and practices of effective business communication in the context of Go Travel, a travel company based in London. It discusses the purpose and principles behind different forms of organizational communication, evaluates communication practices, and provides recommendations for improving communication in the company.

Business Communication

ABSTRACT
This written document is based on Go Travel which a travel company that is supported to
London and organises European holidays. This report covers different problems and application
of new plans and policies that is beneficial to develop and improve business communication. In
addition to it, there are diverse concept and theory that are utilised to make communication plan
of action more efficacious among company and customers.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................2
LITERATURE REVIEW................................................................................................................2
ANALYSIS AND DISCUSSION ..................................................................................................2
Purpose and principles behind different forms of organisational communication.....................2
Principles of effective communication to enhance practice........................................................4
Evaluate the communication practices of themselves and others...............................................4
RECOMMENDATIONS.................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
1

INTRODUCTION
Communication is an activity of sharing and transferring information and conveying
message to others in effective manner. It can be conducted by interchange of ideas, opinion and
information by speech. The present work is based on Go Travel company which offer travelling
services in London and European nations (Andriof and et. al., 2017). Apart form it, the written
document provide brief information about the principles of communication that are used by an
organisation. It is also crucial to enhance activities for developing formal communication among
employer and employees. Finally, communication practices should be utilised by administrators
and workers to accomplish desire objectives.
LITERATURE REVIEW
As per view of Leonard K. (2019), communication is a key part of organisation's success
and growth and play an important role in improving the productivity and profitability of
company. To make effective and proper communication in an organisation, it is important and
essential for a company to use effective methods and communication channels of sharing and
transferring information by writing and speaking. With the help of effective communication tool,
the administration of the company can share important message and information to all workforce
of establishment. It assist in making effective coordination of all personnel and their
effectiveness to accomplish efficacious communication. Proper communication assist in
accepting management skills which aid to flow of information, thought and beliefs to develop
business idea.
ANALYSIS AND DISCUSSION
Purpose and principles behind different forms of organisational communication
Purpose of communication
The major motive of communication is to get things done by others. The individuals who
are performing and employing in the company should be aware that how the work can be allotted
to them in effective manner. In context of Go Travel, the main purpose of communication is to
deliver and share all the required and necessary information to all the employees of the firm so
that they can execute their work and responsibilities in effective manner (Heo and Lee, 2018).
There are some other purposes of communication that are described as below:
2

Coordination- The main purpose of communication is to ensure that staff are performing
according to needs and necessities of company. In Go Travel, the manager should be responsible
to coordinate all the employees to meet the ultimate aims and objective of organisation. For
effective coordination, the administration of the company can organise training sessions
regarding language and communication so that manager as well as employees both can improve
their communication (Killingsworth and Gilbertson, 2018). It help in performing their duties in
effective manner in different locations like London as well as European nations. It will also help
in reducing conflicts or issues and improving abilities of attaining organisational goal in set time
frame.
Flow of information- It is important for an organisation to have proper flow of
communication so that all the information can be share to top to lower department. It is
beneficial to enhance the productivity and accomplishing aims in effective manner in set time
duration. In reference to Go Travel, the management of the company should make changes in
their polices that re apply in the company regarding communication to accomplish its business
goals. In addition to it, the administration should deliver accurate information to its employees so
that they can make proper communication with seniors and do their duties in appropriate manner.
Principles behind organisational communication
Communication flow is an effective tool in a company whereas it flow through formal
and informal way. The main principle behind organisational communication is to segregate
communication channels in systematic manner in the company that are utilised by the firm to
deliver information to employees in effective manner on regular base.
Formal communication- Each company has formal communication that assist in
effective and smooth flow of venture's actions effectively. Formal communication indicates to
the communication that taking place by official channels in a firm framed by the administration.
In Go Travel, the management of the firm implement and use formal communication system to
transfer information to workforce in accurate way (Malyuga and Orlova, 2017). By adopting
formal communication channel, company can minimise the issue of communication gap.
Informal communication- It refer to casual and unofficial form of making
communication by using different channels of making communication with others. In it,
information is transferred spontaneously among two or more people without following
prescribed official rules, processes, methods, systems and formalities etc. In Go Travel, the
3

management of the company can make communication in informal manner to provide
information to employees so that necessary information can be transfer to them in effective
manner. For example, this kind of communication can be used by firm in urgency or sharing
necessary information to workers in term of time differences among the countries which help in
running the business of organisation in appropriate manner.
Principles of effective communication to enhance practice
Principles of effective communication
Principle of clarity- This principle primly focus on offering and transferring clear
information of employees (Mayfield and Mayfield, 2017). There must be clarity in messages and
information which is delivered by the company to all employees and employer so that they
properly aware with each situation and issue. In context of Go Travel, the management should
have clarity in message to minimise complexities and uncertainty.
Principle of consistency- This principle state that communication should always be
consistent regarding plans, policies and objectives. In reference to Go Travel, administration
must be formulate new polices and confident towards them otherwise chances of arising
confusion in the minds of employees and employer and the motive of this communication an not
be accomplished.
Evaluate the communication practices of themselves and others
There are some communication practices in context of Go Travel and they are explained
as below:
Communication practices of themselves
Be relatable- It is essential for company so that with the help of it, they can aware with
workforce and team very well because it assist in communicating thing in effective manner. In
Go Travel, with the help of it the management of the company connect with employees,
employer and customers (Minasyan and Midova, 2017). When the company implement new
polices and use strategies to deal with issue of communication gap then management should
understand customer and select effective ways of communication.
Keep good sense of humour- By having a good personality of administrator will relate
in effective manner. Bringing humour into situation will lose up the mood and assist in form of
conveying message in clear tone. In context of Go Travel, manager must use a good sense of
4

humour which will help in making effective relations wit employees and developing an effective
or organised working culture.
Communication practices of others
Listen actively- Those individual who have the ability of effective listening, they have
more positive attitude regarding listener. With the workforce of a company have effective
listening ability then chance of arising issues ad complexities are reduce and the aim achieve in
effective way (Oussii and Klibi, 2017). For Go travel, the employees and mangers have to listen
actively to management so that they can have accurate information. It will assist in making
effective relation among management and workforce.
Avoid negative body language- Apart from effective communication, body language of
people must use of conveying and delivering message. It is necessary to avoid that kind body
language which create negative impact and wrong impression in mins of seniors. In reference to
Go Travel, organisation must concentrate on the body language of workers like eye contact and
handshake etc. which help in making or creating positive personality and maximising self
confident.
RECOMMENDATIONS
Communication is a tool which help in growth and development of a business. In Go
Travel, there are several issues are arising like ineffective communication and unorganised staff
etc. So there are some recommendation regarding communication by which company can get
over these complexities:
 The manager of the company should check workforce on regular basis and offer them
training sessions so that they can make improvement in their communication skills and
get information about different languages and make effective communication with
seniors and customers.
 By using new and effective tools and technology like email, Skype to communicate
workforce and transfer information from one place to another (Passera, Kankaanranta and
Louhiala-Salminen, 2017).
 By adopting open communication, manger can make communication with employees so
that workers can share their issues and problems with them and get solution on time or
accomplish their set aims in granted time frame.
5

CONCLUSION
It has been concluded form above describe information that communication is an
effective tool and way to share information and implement new polices or plans in organisation.
To make effective communication, it is crucial for company to adopt formal way because it help
in minimise miscommunication and ineffective information in the firm. To develop
communication skills, administrators should offer training that assist in improving competencies
of employees in effective manner.
6

REFERENCES
Books & Journals
Andriof, J. and et. al., 2017. Unfolding stakeholder thinking 2: Relationships, communication,
reporting and performance. Routledge.
Heo, M. and Lee, K.J., 2018. Chatbot as a new business communication tool: The case of naver
talktalk. Business Communication Research and Practice. 1(1). pp.41-45.
Killingsworth, M.J. and Gilbertson, M.K., 2018. Signs, genres, and communities in technical
communication. Routledge.
Malyuga, E.N. and Orlova, S.N., 2017. Linguistic pragmatics of intercultural professional and
business communication. Springer.
Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
innovating.
Minasyan, E.T. and Midova, V.O., 2017. Correlation of business and sport expressed
metaphorically in the language of business communication. Международный научно-
исследовательский журнал, (05 (59) Часть 1). pp.151-153.
Oussii, A.A. and Klibi, M.F., 2017. Accounting students’ perceptions of important business
communication skills for career success. Journal of Financial Reporting and
Accounting.
Passera, S., Kankaanranta, A. and Louhiala-Salminen, L., 2017. Diagrams in contracts:
Fostering understanding in global business communication. IEEE Transactions on
Professional Communication. 60(2). pp.118-146.
Quintanilla, K.M. and Wahl, S.T., 2018. Business and professional communication: keys for
workplace excellence. Sage Publications.
Stepanova, J., 2017. Team-Based Learning in Business English. Rural Environment. Education.
Personality. pp.190-196.
Veltsos, J.R., 2017. Gamification in the business communication course. Business and
Professional Communication Quarterly. 80(2). pp.194-216.
Online
Leonard K. 2019. Types of Business Communications. [Online]. Available Through:
<https://smallbusiness.chron.com/types-business-communications-697.html>.
7