Communication Barriers and Strategies: A Case Study

BUSINESS
COMMUNICATION
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
ANALYSIS AND DISCUSSION...................................................................................................2
Organisation communication theory............................................................................................2
Communication barriers..............................................................................................................3
Strategies to overcome communication barrier...........................................................................4
RECOMMENDATIONS.................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Communication is defined as process to exchange or share the perspective, idea or beliefs
with one each other (Lovari and Bowen, 2020). It is an important aspect of social life as it is the
means through which individuals know and interact each other. The lack of effective
communication or related barriers can cause conflicts and misinterpretations. This report will
discuss the possible barriers and effective communication strategies to overcome such barriers.
ANALYSIS AND DISCUSSION
Organisation communication theory
Communication theories helps to understand the barriers and strategies which can affect
the communication process. Some of the key communication theories are as follows:
Communication accommodation theory: As per this theory for effective communication one
must adjust communication style to audience. This can be accomplished by either divergence or
convergence. The accommodation in communication is used by people to gain social approval.
In process of convergence one used to adopt the interaction characteristics of other so that social
or communication differences can be reduced. On the other hand, in divergence process
individuals used to focus on major assumptions and differences in society.
Cultivation theory: It states that various communication media such as social networking
platforms or television create an image of the world which does not exist in reality. Thus they
used to exaggerate the fantasy world. Thus the individuals who have great dependency on these
communication platforms used to believe the values showcased by social world (Li and et.al.,
2017). Thus their communication strategy, actions and behaviour is greatly controlled by
interaction medium used by them for communicating.
Medium theory: This theory informs that interpretation or meaning of any information is
changed or perceived differently depending upon the type of communication medium used. The
characteristics of communication medium affect the nature of information and the way in which
it will be perceived by an individual. Nature of media has significant impact on influencing the
psychological and physical perception of transmitted information. Thus it is very important to
choose an appropriate communication medium for the interaction. For instance, for formal
communication on sensitive subjects one used to prefer secure and quick modes of transmission
instead of less secure mediums such as social media. The formal communication accomplished
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