BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY1
BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
Business Communications are pivotal for the growth of any organization, and it
incorporates several facets of the organization such as marketing, communication with
customer, Corporate Social Responsibility and such others. The aim of this essay is to argue
for the topic that with enhanced business communication, the progress and performance of
the firm improves.
With the increase in globalization, the rise of international business is significant and
this rise results in the incorporation of employees from varied cultural backgrounds. In the
cross-cultural business organizations, there are often cases of hindrances caused by the
difference in the cultural backgrounds of the employees. These barriers can be removed by
the proper implementation of business communication among the employees. To support this
view, the views of Silveira and Carlos can be incorporated, who state that with effective and
efficient communication among the people belonging to different cultures, the firm can
flourish (Silveira & Carlos, 2013).
The advent of the social media platforms has made various firms to promote their
brand identities through several online avenues. The marketing of products online also gives
rise to the communication with the customers online that in turn is an aspect of the business
communications. With proper feedbacks from the customers the firms can enhance their
production accordingly and thereby lead to the increase in their brand equity. This
perspective can be supported by the views of Baruah, who discusses the efficiency of the
social media to enhance the communication between the firm and the customers (Baruah,
2012).
Another facet that implies the significance of the business communications is the
Corporate Social Responsibility, which is utilized to enhance the brand name and is
connected to the marketing strategies of a firm. The CSRs are implemented by the

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