Business Communication Argumentative Essay 2022

Running head: BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
Name of Student
Name of the University
Author Note

1BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
Business Communications are pivotal for the growth of any organization, and it
incorporates several facets of the organization such as marketing, communication with
customer, Corporate Social Responsibility and such others. The aim of this essay is to argue
for the topic that with enhanced business communication, the progress and performance of
the firm improves.
With the increase in globalization, the rise of international business is significant and
this rise results in the incorporation of employees from varied cultural backgrounds. In the
cross-cultural business organizations, there are often cases of hindrances caused by the
difference in the cultural backgrounds of the employees. These barriers can be removed by
the proper implementation of business communication among the employees. To support this
view, the views of Silveira and Carlos can be incorporated, who state that with effective and
efficient communication among the people belonging to different cultures, the firm can
flourish (Silveira & Carlos, 2013).
The advent of the social media platforms has made various firms to promote their
brand identities through several online avenues. The marketing of products online also gives
rise to the communication with the customers online that in turn is an aspect of the business
communications. With proper feedbacks from the customers the firms can enhance their
production accordingly and thereby lead to the increase in their brand equity. This
perspective can be supported by the views of Baruah, who discusses the efficiency of the
social media to enhance the communication between the firm and the customers (Baruah,
2012).
Another facet that implies the significance of the business communications is the
Corporate Social Responsibility, which is utilized to enhance the brand name and is
connected to the marketing strategies of a firm. The CSRs are implemented by the

2BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
organizations in order to spread awareness among the consumers regarding various subjects
such as protection of the environment, feminism and so on. With the proper implementation
of the CSRs, there can be an enhancement in the firm’s communication with the consumers.
The aforementioned view can be verified by taking the example of the views presented by
Story and Neves, as they state in their paper that the CSRs improve the productivity of the
employees and also provide avenues for communicating with customers (Story & Neves,
2015).
With effective business communications, the functioning of the firm is enhanced. This
view can be reinforced by the views of Drury-Grogan and Russ. In their study, Drury and
Russ displays how the incorporation of the business communications in the curriculum of
students can enhance their performance (Drury-Grogan & Russ, 2013). The simulation
conducted by the aforementioned authors indicate the fact that with the better understanding
of the business communication, students can improve their skills and knowledge regarding
the functions of management. Therefore, the importance of the business communications can
be perceived from the performance of the students after the simulation was conducted.
One of the prime purposes of business communication is the betterment of the
employees. With enhanced communication system among the employees and their employers
and managers, there remains a clarity in their relationships. The employees can function
better and with the proper communication with their supervisors, the employees can also
voice their concerns more promptly, which shall also improve their individual productivity.
The same can be proved with the views of Mishra, Boynton and Mishra, who claim in their
paper that the transparency in the communication between the various levels of an
organization can prove to be beneficial for both the firm and its employees (Mishra, Boynton
& Mishra, 2014). Hence, the importance of business communication is immense.

3BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
References
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology enabled connections: A micro-level study. International
Journal of Scientific and Research Publications, 2(5), 1-10. Retrieved on 9th August
2019. Retrieved from http://www.academia.edu/download/45712283/ijsrp-may-2012-
24.pdf
Drury-Grogan, M. L., & Russ, T. L. (2013). A contemporary simulation infused in the
business communication curriculum: A case study. Business Communication
Quarterly, 76(3), 304-321. Retrieved on 9th August 2019.Retrived from
https://www.researchgate.net/profile/Meghann_Drury-Grogan/publication/
258126591_A_Contemporary_Simulation_Infused_in_the_Business_Communication
_Curriculum_A_Case_Study/links/5447b6ba0cf22b3c14e10d63.pdf
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication,
51(2), 183-202. Retrieved on 9th August 2019. Retrieved from
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.856.7762&rep=rep1&type=pdf
Silveira, P., & Carlos, J. (2013). The need for successful communication in intercultural and
international business settings: Analytic and comparative studies, new trends and
methodologies. Retrieved on 9th August 2019. Retrieved from
http://repositori.uji.es/xmlui/bitstream/handle/10234/87572/60662.pdf?sequence=1

4BUSINESS COMMUNICATION: ARGUMENTATIVE ESSAY
Story, J., & Neves, P. (2015). When corporate social responsibility (CSR) increases
performance: exploring the role of intrinsic and extrinsic CSR attribution. Business
Ethics: A European Review, 24(2), 111-124. Retrieved on 9th August 2019. Retrieved
from
https://www.researchgate.net/profile/Joana_Story/publication/273330895_When_corp
orate_social_responsibility_CSR_increases_performance_Exploring_the_role_of_intr
insic_and_extrinsic_CSR_attribution/links/5a53905eaca2725638c85458/When-
corporate-social-responsibility-CSR-increases-performance-Exploring-the-role-of-
intrinsic-and-extrinsic-CSR-attribution.pdf