Business Communication | Assignment | Answer

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Answer to Question 5
Introduction
Workplace Communication is one of the essential elements in the different companies
as it allows them to become operative and productive in nature. In the respective process, the
different employees will be able to experience the increase in morale, commitment along with
productivity when they are able to communicate well both up and down in chain of
communication in the companies (Scott 2013). The essay throws light in the analysis of the
entire process of business communication, evaluation of the barriers in process of
communication and steps included in enhancing the process of communication in the
companies successfully. In the respective assignment, the clear understanding will be
provided for analysing the utilisation of the communication in the different sectors in the
work front.
Analysis of the Process of Business Communication
As demonstrated by Nelson (2017), communication is defined as the process of
transmitting the different information along with common understanding from one person to
the other. The study of communication is essential in different sectors in some form which
can be both direct or indirect communication. As argued by Bambacasand Patrickson (2008),
business communication is the chain which is mainly made up of different identifiable links
and the respective chain is inclusive of sender, message, encoding, decoding, receiver and
feedback.
For instance- In case of Tesco, the employers and the higher officials try to maintain
the flat organization structure wherein the employees directly communicate with the higher
management. At Tesco, there is usage of both direct and indirect communication for making

2BUSINESS COMMUNICATION
them understand the tasks which are needed to be performed by them. Moreover, Tesco
officials communicate with employees through e-mails which are useful for sending the
different messages to the staffs or management. Moreover, Blogging is the other technology
which has been implemented in for getting personal information in an easy manner.
As stated by Martin and Fellenz (2010), communication is the continuous process that
involves the three major elements i.e., sender, message as well as receiver. The different
elements involved in process of communication are explained in a detailed manner:
Sender-The sender or the communicator helps in generating message along with
conveying the same to the receiver appropriately. The sender is the source and he or she is the
one who starts the communication in an effective manner (Kotsi et al. 2018).
Message- It is considered to be the idea, views, information along with feelings which
is being generated by the actual sender and is intended to be communicated in the further
manner.
Encoding- It is the third element wherein the message which is generated by sender is
symbolically encoded which can be in form of words, gestures and pictures before it is being
properly conveyed (Bang 2013).
Media- It is considered to be the manner wherein encoded message is being
transmitted and it can be done both orally or in written manner (Bang 2013). The
communication medium can be inclusive of internet, email or post and the medium is decided
by the sender itself.
Decoding- It is considered to be the system of converting different symbols which is
then encoded by the actual sender. After the entire decoding of message, it is then perceived
by the receiver.