Business Communication | Assignment | Answer

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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Answer to Question 5
Introduction
Workplace Communication is one of the essential elements in the different companies
as it allows them to become operative and productive in nature. In the respective process, the
different employees will be able to experience the increase in morale, commitment along with
productivity when they are able to communicate well both up and down in chain of
communication in the companies (Scott 2013). The essay throws light in the analysis of the
entire process of business communication, evaluation of the barriers in process of
communication and steps included in enhancing the process of communication in the
companies successfully. In the respective assignment, the clear understanding will be
provided for analysing the utilisation of the communication in the different sectors in the
work front.
Analysis of the Process of Business Communication
As demonstrated by Nelson (2017), communication is defined as the process of
transmitting the different information along with common understanding from one person to
the other. The study of communication is essential in different sectors in some form which
can be both direct or indirect communication. As argued by Bambacasand Patrickson (2008),
business communication is the chain which is mainly made up of different identifiable links
and the respective chain is inclusive of sender, message, encoding, decoding, receiver and
feedback.
For instance- In case of Tesco, the employers and the higher officials try to maintain
the flat organization structure wherein the employees directly communicate with the higher
management. At Tesco, there is usage of both direct and indirect communication for making

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them understand the tasks which are needed to be performed by them. Moreover, Tesco
officials communicate with employees through e-mails which are useful for sending the
different messages to the staffs or management. Moreover, Blogging is the other technology
which has been implemented in for getting personal information in an easy manner.
As stated by Martin and Fellenz (2010), communication is the continuous process that
involves the three major elements i.e., sender, message as well as receiver. The different
elements involved in process of communication are explained in a detailed manner:
Sender-The sender or the communicator helps in generating message along with
conveying the same to the receiver appropriately. The sender is the source and he or she is the
one who starts the communication in an effective manner (Kotsi et al. 2018).
Message- It is considered to be the idea, views, information along with feelings which
is being generated by the actual sender and is intended to be communicated in the further
manner.
Encoding- It is the third element wherein the message which is generated by sender is
symbolically encoded which can be in form of words, gestures and pictures before it is being
properly conveyed (Bang 2013).
Media- It is considered to be the manner wherein encoded message is being
transmitted and it can be done both orally or in written manner (Bang 2013). The
communication medium can be inclusive of internet, email or post and the medium is decided
by the sender itself.
Decoding- It is considered to be the system of converting different symbols which is
then encoded by the actual sender. After the entire decoding of message, it is then perceived
by the receiver.

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Receiver- They are the actual person who is the last but not the least one in the chain
of process of communication and for whom the entire message was being sent by the sender.
When the receiver or the person receives the message and understands and portrays the same
in an effective manner, it will be beneficial for making the process complete within the
stipulated time frame and it makes the communication successful.
Feedback- When the receiver confirms to sender regarding the message which has
been received is clear and concise, the communication process is complete (Bang 2013).
Noise- It is the last element which is considered to be the disturbances or obstruction
which is caused in the process of communication. It includes the faulty encoding, poor
understanding of the message which can be caused due to inappropriate gestures.
From the entire process of communication, as stated by Elving (2005), the
communication process is required to be followed as it is the ultimate base of the process of
decision-making. Proper kind of communication helps in providing the important information
to the different higher officials as well as manager that plays an essential role for decision-
making. None of the different decisions can be confirmed in the overall absence of the
information and therefore, communication is the ultimate base for analysing and managing
the right decisions (Bang 2013). For instance- In Samsung, the device Note 7 was marketed
as the large screen top device and positioned as the rival to Apple’s iPhone. However,
Samsung had to recall about 2.5 million phones after the complaints of overheating along
with exploding batteries. Due to lack or poor communication, it impacted the effectiveness of
the brand image of the company to a great extent.
Evaluation of Barriers to Communication Process

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As stated by Colucci et al. (2019), the process of overall business communication has
barriers and the intended kind of communiqué can be disturbed as well as distorted which
leads to the condition of actual misunderstanding along with failure of the overall
communication. The detailed analysis of the barriers in process of communication is
described as follows:
Language Barriers- As argued by Elving (2005), it is the first and foremost barrier in
communication process as language is the only tool of communication and each of the region
has their own language which is considered to be the major barrier and even the thick dialect
can be rendering the communication ineffective. As stated by Fayand Kline (2012), even in
the similar workplace, the different types of employees will be acquiring the different kinds
of linguistic skills and as a result, communication channels can be affected.
Psychological Barriers-As stated by Hedman (2015), there are different kinds of
psychological along with mental issues which may be considered to be the barriers for the
effective communication. There are different individuals who have stage fears or disorders in
speech. These are the various conditions which are difficult for managing and certainly limit
ease of the process of communication.
Emotional Barriers- As argued by Huczynskiand Buchanan (2013), the people who
let the different emotions take over can be facing the different difficulties. The perfect
mixture of facts as well as emotions play a vital role in the effective of generating effective
communication. The different emotions such as frustration, anger or humour can blur the
process of decision-making and thus, it limits the effectiveness of communication.
Cultural Barriers- As described by Larson and Brian (2004), the world is getting
globalized, the large office may be having diverse cultured individuals who are working. The

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different cultured individuals have different values of the society and it creates barrier and
due to the same, it impacts the entire performance of the company negatively.
Organizational Related Barriers- As described by Bang (2004), due to lack of proper
transparency, there is high level of ineffectiveness in managing the growth of the company.
For instance- In Apple, there is lack of transparency between the employees and employers
and due to the same; it impacts the performance of the company in a negative manner.
Technological Barriers- As stated by Elving (2005), the technological aspect is
increasing at a high rate and it is developing at a great phase. Due to the same, it becomes
difficult for keeping up with the newest type of developments and in such scenario, the
technological development can become a huge barrier in process of communication.
Analysis of Reasons for Enhancing the Communication in Organizations
As described and stated by Elving (2005), from the analysis of the barriers of the
communication which have been analyzed, it can be seen that business organizations need to
adopt and implement the open-door policies at different levels. There should be the
atmosphere of trust as well as cooperation in the confidence which will be reducing the
communication gap among the subordinates along with superiors. Moreover, as argued by
Elving (2005), the hierarchies of the company as well as policies should not be deterring the
entire flow of information within the company.
The different superiors need to encourage the different subordinates for
communicating without any kind of hesitation. The two-way communication within the
organization will be helpful in minimizing communication gap among employees. There
should be proper encouragement provided to the different employees for participating in the
decision-making process. For instance-In case of Amazon, Jeff Bezos tries to implement the

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different kinds of transparency in the process of communication as it makes the employees
feel that their opinions are being valued. In such scenario, they prefer to perform the tasks
effectively as well.
From the instance of Amazon, it can be seen and analyzed that ideas and contributions
provided by the employees should be valued as it will be motivating the different employees
for coming up with other innovative techniques and share the same with the different
superiors with some kind of conviction. The providing of the open environment that is
conducive to the free interaction among different employees will be proving to be beneficial
and it will be effective in contributing towards the success of the entire company.
Conclusion
Therefore, it is inferred that business communication is considered to be the process
of proper transferring the information along with common type of understanding from one to
other. The different elements of the entire communication in the process includes, sender,
receiver, encoding, decoding, feedback along with noise needs to be followed as it will be
making the process efficient. There are different aspects which creates barriers in process of
communication and in order to remove the same, there should be inclusion of transparency in
the process of communication and it will be making the process effective as well.

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References
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