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Business Communication Assignment PDF

   

Added on  2020-12-24

13 Pages3329 Words369 Views
Business Communication

Executive SummaryBusiness communication is one of the important aspect for every company to share andbuild positive relation. In context of this, digital communication is also consider as an importantprocess which save money and time of he company by providing various facilities to conveymessage to one person to another. This project is based on the aim of developing communicationstrategy to promote awareness in market place. For this, project is based on Botannix studiowhich is famous cafe that offer quality services to its customers as per their needs and wants. Inthis project includes proposed digital communication strategy to promote the market image tocreate awareness in customers mind.

Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................2Propose Digital communication strategy:..............................................................................2Implementation timeline.........................................................................................................5Budget.....................................................................................................................................7Cost benefit analysis...............................................................................................................7Risk and mitigation strategies................................................................................................8CONCLUSION AND FINDINGS..................................................................................................8RECOMMENDATIONS.................................................................................................................9REFERNCES.................................................................................................................................10

INTRODUCTION Aim: “To develop digital communication strategy to promote awareness in market. Acase study on Botannix studio cafe.”Communication is a effective planned systematic function of management to exchanginginformation to one person to another. In this context, digital communication refer to the processwhich occurs when the thought is encoded digitally and transferred electronically. It save timeand money because it gives various facilities such as video conferencing through which companycan easily share their information at market place (Digital communication,2017). Apart fromthis, digital communication strategy is an important term which help business organization tocommunicate and meet their core objectives. It provide an effective path and way to grabcustomers attention. Along with this, it also help in making communication more faster andeasier through which company can easily promote their brand image in market place. Botannixstudio is famous and funky cafe in Botany, Australia serve quality and exceptional coffee tonumber of customers for attaining their satisfaction. Mainly cafe includes finest ingredientswithin their products to make delicious and tasty food. In context of Botannix studio cafe, digitalcommunication strategy play vital role in building as well as developing positive image incustomers mind by promoting their products and services. The main purpose of developingcommunication strategy is to enhance as well as promote awareness of Botannix studio cafe inmarket place. This will directly contribute in making brand image more competitive. In addition of this, the major importance of communication in Botannix studio cafe is tosupport manager to effectively perform the entire basic functions of business organization suchas as planning, organizing, motivating and controlling. It also bridged the gap among groups andindividual by flow of information which may help people to develop healthy relation with others.With the assistance of this, Botannix studio cafe can easily influence customers towards itsoffering. Thus, good communication is essential for company to achieving productivity andestablishing strong working relationship among all the level within the organization (Morrison,2013). In addition of this, digital communication strategy will help business organization tomake sure that all the efforts of communication contribute in attaining company goals andobjective as well. 1

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