FY004 Business Communication: Presentation on Business Issues

This presentation provides an overview of business communication, discussing its importance in organizational success. It covers different types of business communication, including upward, downward, lateral, and external communication, and explores relevant communication theories such as constructivism, cognitive behavior theory, social judgement theory, the elaboration likelihood model, the extended parallel process model, and the theory of reasoned action. The presentation identifies common issues in business communication, such as a lack of standardization and misinterpretation, and suggests solutions like documenting important tasks in clear emails and effectively communicating organizational changes. The presentation also includes a personal reflection on the project, discussing what went well, what improvements are needed, and actions to be taken for improvement. The document concludes by emphasizing the role of business communication in information sharing and highlighting the theories, issues, and solutions discussed.

BUSINESS
COMMUNICATION
LUC

Contents
INTRODUCTION:..........................................................................................................................3
BACKGROUND:............................................................................................................................4
COMMUNICATION RELEVANT THEORIES:.................................................................5
THE ISSUES IN THE BUSINESS COMMUNICATION FROM THE COMPANIES:...6
SOLUTIONS TO THE ISSUES IN THE BUSINESS COMMUNICATION PROCESS: 7
PERSONAL REFLECTION:..........................................................................................................7
CONCLUSION:.............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION:
Notes:
The only way to exchange the thoughts and ideas from the lower level of the organisation to the
higher level is only through the business communication in the organisation. After all this
processing, these basically helps in improving all the organisational practices and at the same
time also makes the environment very comfortable for all the employees to work upon and keep
motivated them to accomplish the goals of the organisation as well as their personal growth
(Aquino, 2022). It is said that the internal business communications are a very core thing in any
company’s success. It basically affects everything which includes even the employee’s happiness
and also the customer relationships and the brand identity which includes the net revenues. There
are four types of business communications which are the upward communication, downward
communication, lateral communication and the external communication. In this report of
business communication however, the communication theories which takes place when the
changes occur has been discussed along with the examples and the recommended solutions for
them.

BACKGROUND:
Notes:
UPWARD COMMUNICATION: it can be defined as the method which basically comes from
a direct report to the higher manager, and from the lower manager to a top-level executive. this
basically allows you to communicate in the organisation from the lower level to the higher level
of the organisation (Baldacchino, 2022).
DOWNWARD COMMUNICATION: this type of business communication flows from the
management for the direct reports. In this the higher authority talks to the lower management
about the organisational goals and the works to be done.
LATERAL COMMUNICATION: lateral communication can be defined as the communication
which can be done across the departments and thee employees of the organisation and the
management with equal status which are within the organisation.
EXTERNAL COMMUNICATION: it refers to the information which came from the inside of
the company to the outer of the organisation which generally incudes the customers, investors or
the vendors and many more (Bhusal and et. Al., 2022).

COMMUNICATION RELEVANT THEORIES:
Notes:
 Constructivism: this is the theories which focuses on the capabilities which helps in
differentiating the way in which people tries in making sense in things like personal
constructs and helps in creating the person-centred messages.
 Cognitive behaviour theory: this theory helps in suggesting the way of individuals
which construe the events and all the situations which makes them how they
subsequently behave. The communication part is used in the disconfirm the irrational
believes which helps in teaching the strategies for the change in the organisation.
 Social judgement theory: this theory helps in postulating that the people responds in the
communication including the acceptance, rejection and the non-commitment also. this
theory involves the dependence in the ego involvement.
 Elaboration likelihood model: this theory helps in indicating the responses of the people
along with their paths. the paths include the peripheral and the central paths. The
reflection is however thinking about the internalizing and the process of the information
in an objective manner. Most of the messages are being processed with the help of the
peripheral route which have the effort to avoid the information overload. This is basically

the pathway which is not being associated with any long-term program success (Fei and
et. Al., 2022).
 Extended parallel process model: this theory in the concept of business communication
helps in dear appeal theory postulating that all the threat and the motivation actions. For
all the communication purposes, it is very important for any organisation to have the high
efficiency messages and also accompany the high threat messages.
 Theory of reasoned action: this is the theory in the business communication which helps
in the asserting of the behaviour that is being related by all the intentions which are inter-
related with all the behaviour. The persuasive communication in any organisation should
be the target audience beliefs and should be about the consequences of performing some
various kids f the targeted audience attitudes towards those to the consequences (Khan
and et. Al., 2022).
THE ISSUES IN THE BUSINESS COMMUNICATION FROM THE COMPANIES:
Notes:
LACK OF STANDARDIZATION

But thee real problem is that how and what exact sort of communication should be get started in
the business. The lack of the standardization in the process of communication in the organisation
can create a kind of confusion among the management and the employees of the organisation.
MISINTERPRETATION
With the written conversations say chats or maybe emailing in any organisation, it becomes very
difficult to exchange the thoughts as it will now only depends on the way the other person reads
it. In short, the opportunity is now lost and also there is now created a kind of miscommunication
and the communication breakdown which can ruin the whole situation (Lin and et. Al., 2022.
SOLUTIONS TO THE ISSUES IN THE BUSINESS COMMUNICATION PROCESS:
For examples that important takes of every organisation should be documented in an email that is
understandable and be appropriate by the other team members of the organisation (Mailloux,
2022).
To make the employees and the staff understand about the changes that the organisation is going
to make, it becomes the best way to do the task as it will make them understand the core reason
and also the importance for the changes to adopt for their as well as the company growth in the
future (Pashchenko, 2022).

PERSONAL REFLECTION:
WHAT WENT WELL IN THE COMPLETION OF THE PROJECT:
Notes:
I actually feel very happy and glad at the same time that I actually got this opportunity to
complete my study on the topic of business communication. I am very honoured that this study is
being initiated by me and I was fulfilling able to successfully achieve the goals I set up for
myself. For undertaking this study of business communication, I have basically used both
primary as well as the secondary research options which has helped me a lot in the reliable and
efficient recommendations regarding the report.
WHAT IMPROVEMENTS NEEDS TO BE MADE:

Notes:
Also, the task of minimum cost for the completion of this project was also necessary for me and
hence it was also included in the issues faced by me during the completion.
ACTIONS WHICH ARE NEEDED TO BE PERFORMED FOR THE IMPROVEMENT:
Notes:

The more I make the presentations and will do my tasks and keep practicing on it, it becomes an
easy task for myself and my work will have a good quality from that of the starting. In addition
to this, one has to transfer the energy to the work. it is common that if an individual keep going
the same work for a very long period of time, it becomes hectic stressful for the human being.
Hence everyone including myself should transfer the energy to o the task efficiently.
CONCLUSION:
From the respective report, Business communications refers to the process which includes the
involvement of sharing the information among the people of the premises which includes the
staff members of the company. The background f the topic and the communication relevant
theories have been discussed along with the issues faced and the solutions recommended.

REFERENCES
Books and Journals
Aquino, R.S., 2022. Social Entrepreneurship. In Encyclopedia of Tourism Management and
Marketing (pp. 1-4). Edward Elgar Publishing.
Baldacchino, G., 2022. Archipelago Tourism. In Encyclopedia of Tourism Management and
Marketing. Edward Elgar Publishing.
Bhusal and et. Al., 2022. Coordinated data falsification attack detection in the domain of
distributed generation using deep learning. International Journal of Electrical Power &
Energy Systems, 134, p.107345.
Fei and et. Al., 2022. Non-technical losses detection using missing values’ pattern and neural
architecture search. International Journal of Electrical Power & Energy Systems, 134,
p.107410.
Khan and et. Al., 2022. A conceptual system dynamics model for cybersecurity assessment of
connected and autonomous vehicles. Accident Analysis & Prevention, 165, p.106515.
Lin and et. Al., 2022. Users’ knowledge sharing on social networking sites. Journal of Computer
Information Systems, 62(1), pp.118-127.
Mailloux, S., 2022. Rhetoric’s Pragmatism. In Rhetoric’s Pragmatism. Penn State University
Press.
Pashchenko, D., 2022. Digitalization in software engineering and IT business. In Research
Anthology on Cross-Disciplinary Designs and Applications of Automation (pp. 59-73).
IGI Global.