Challenges and Barriers to Effective Communication in Business

This document discusses the common challenges and barriers to effective communication in business, such as language barriers and poor audience engagement. It also explores strategies for overcoming these barriers and the impact of cultural influence on communication and negotiation. The case study focuses on Go Travel, a company based in London that organizes European holidays.

Business communication is procedure of sharing
information in between people, group and industry.
Through effective communication employees and
organisation interact with each other and meet with
the organisational goals.
It is based on the Go travel that is established in
London, UK and organise European holidays.
The Go Travel is conducting business in
London and organise European holidays. They were
opening two offices in Europe but Go Travel has
received many problems from the customer. For this
company collect information and identify some
challenges and barriers of effective communication
such as:
Not understanding audience and their
communication needs: To assure about the
messages that get from the customer that will require
to put them in range of matters to the formulation.
To do good & well require to see different things
from the organisational perspective.
Poor audience engagement: In Go Travel workers
have not proper guidance in red of their work so they
are doing their job on their understanding basis that
create problem in office. They have no idea how to
connect with customer and salsify them in regard of
their problem.
BUSINESS COMMUNICATION
INTRODUCTION Common Challenges and barriers to
effective communication
Barriers of effective communication
Language Barrier: The main barrier of Go Travel is
language barrier because the company set office in
Europe and recruit local people to operate business
activities. English is not first language so they ignore
the communication with customer. So for this require
to provide training them and encourage for their role.
Organisational Barrier: This barrier is mainly based
on organisational policies and approaches that operate
by the higher authorities. The company have
unstructured network system that create problem in
communication. Due to lack communication face many
problems in the Go Travel.

Be aware of language, Tone and content of
message: It is required a sender must care about
the fact that message should be framed in clear and
effective language. The tone of messages is simple
and company should provide training to all staff
members to reduce communication gap in between
people.
Simple organisation structure: The organizational
structure should not be complex. The number of
hierarchical stages is in straight line method in
which control the activities of lower level worker
easily. Along with they are communicating easily
with higher level management in regard their
problems.
In effective communication cultural and negotiation
plays essential role where consist of how to people
think, communicate and behave. It impact on the
different type of transactions where they make and
negotiate them. Culture plays important role to
provide shaping the way of communication and
people socialize with each other.
In Go travel workers are belonging from different
cultural sop that's why they are not negotiate easily
with customer. English is not first language of them
so they face the problem to communicate with
people and provide services.
From the overall discussion it is analysed that for
effective communicate require to good skills of language
and interact easily with customer. For this require to
business apply different strategies to overcome from the
barriers and challenges.
Cultural influence on communication and
negotiation Conclusion
References
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Mikkelson, A. C., Sloan, D. and Hesse, C., 2019.
Relational communication messages and leadership styles
in supervisor/employee relationships. International
Journal of Business
Develop strategies for overcoming
communication barrier