Business Communication: Types, Sources, and Purposes of Business Information
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This document provides an overview of business communication in the context of Cadbury, the world's second largest brand in the chocolate industry. It explains the different types of business information, their sources, and purposes. It also discusses the legal and ethical issues, operational issues, and methods for communicating business information.
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BUSINESS COMMUNICATION
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1Explain different types of business information, their sources and purposes....................1 P2 Covered in PPT & Leaflet.................................................................................................2 TASK 2...........................................................................................................................................2 P3 Produce corporate communications.................................................................................2 P4 Evaluate the external corporate communications of an existing product or service........2 TASK 3............................................................................................................................................3 P5 Explain the legal and ethical issues in relation to the use of business information..........3 P6 Explain the operational issues in relation to the use of business information...................4 P7 Outline electronic and non-electronic methods for communicating business information4 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION In this present day and age, business relationship expect imperative part in every relationship in light of the fact that as indicated by the work environment and specialist relationship they will play out their picked errand. Communication is an effectual method which help make solidarity among every single completed pro and furthermore better understanding. Additionally, this examination wander will be discussing different sort of information strategies and their inspirations for finishing them who are running in the engaged business focus (Alshare, Lane and Miller, 2011). In the development of this, corporate communication will be conveyed in proper way. Communication strategy affected by a couple of issues, for instance, honest to goodness and legal aspect which will be describing in intense and beneficial way. In this investigation Cadbury affiliation has been picked, this is world's second largest brand dealing in the chocolates and related products. TASK 1 P1Explain different types of business information, their sources and purposes. Verbal information:A verbal source of information is important for customers as sometimes they may not find the information they need on the company’s website or on the internet and the easiest way to solve their issue or be informed is to visit the nearest store or contact the business by a phone call. A issue about one of Cadbury products and as there is a very small number of official Cadbury stores (Fall and et.al., 2013). The phone number can be easily found on the company website together with all the other necessary contact info, the purpose of which is providing the customers with easy options of getting in touch when in need of help or advice. If the help is given in a satisfactory mannerleavingtheconsumerhappyandmakethemcomebacktothebusiness encouraging repeat purchases and at the same time giving the brand a good image. Written Information:Written communication is most commonly used in a formal way, for example dealing with customer complaints or serious issues they may be having, apart from complaints written communication may also be used as a way of advertising through newsletters etc. There are various types of written communication such as letters, emails, text messages and even monthly newsletters (Hynes, 2012). Emails or letters could be used when asking company for annual and financial reports which can then be 1
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sent to the public, as they are a plc Cadbury should provide their stakeholders with all the information they may need and is possible to acquire. The written communication advertising is effected by the target audience just like most of the advertising, the newsletters would be amended in order to appeal to the customers but at the same time advertise their products which need to be sold P2Covered in PPT & Leaflet TASK 2 P3 Produce corporate communications. Corporate correspondence is an organization limit or office, for example, advancing, back, or operations, gave to the disseminating of information to key voting open, the execution of corporate approach and the headway of messages for an arrangement of purposes for inside and outside the affiliation. In the present overall organization, this limit fills in as the spirit of the endeavour and is accountable for the affiliation's reputation. In advance called "promoting" or "open issues," corporate correspondence has gone up against new importance in the present tim as a result of corporate shock or crises at associations (Kankaanranta and Lu, 2013). The division when in doubt directs correspondence approach, media relations, crisis trades, inside exchanges, reputation organization, corporate obligation, money related expert relations,governmentendeavoursandsometimespublicizingcorrespondence.Corporate Communication is a course of action of activities connected with supervising and planning all inside and outside trades went for making perfect point of view among accomplices on which the association depends. It is the messages issued by a corporate affiliation, body, or establishment to its gatherings of spectators, for instance, agents, media, channel associates and the general populace. P4 Evaluate the external corporate communications of an existing product or service. Adverts are the best source a company has to appeals to its target market. The aesthetic and wording of these specific adverts are what will attract a person into reading and observing these adverts increasing the likelihood of them then to invest in that precise product. Colours and location of these adverts are also very important for a similar reason (Laster and Russ,2010). These particular corporate communications from Cadbury are very simple, the simplicity comes in the fact that they only include the logo, strap line and some images. The simplicity could 2
perhaps be the most successful part about it because it gets straight to the point and people won’t come away from seeing them and be confused about what the advert was actually advertising. They are eye-catching without being confusing due to the use of colour and simple images to complement the text (Robles, 2012). The purpose of these corporate communications are to keep Cadbury in people’s minds. Brand recognition is imperative for a business’s success, and Cadbury has to continually ensure that they do not get forgotten about. TASK 3 P5 Explain the legal and ethical issues in relation to the use of business information. Legal Issues Data protection act 1998:It was developed to give protection and lay down rules about how data about people can be used. The 1998 Act covers information or data stored on a computer or an organised paper filing system about living people, it is to maintain privacy and integrity of people giving the data. It’s main functions are; - Allows incognito for stakeholders - Doesn’t allow companies to mis-use information given to them - Doesn’t allow companies to distribute information externally without proper permission or good reason to do so - Generally to protect privacy and integrity of people Parliament/government simply implements rules and having commissioners to enforce the rules though it doesn’t stop businesses from storing information about the public, they must abide be the rules of data protection otherwise they will be forced to face consequences (Toth, 2013). Freedom of information Act 2000:This allows the public to access information help by public authorities. Public authorities are obliged to allow the public to view certain informationabouttheirstatus/activities.Thepublicareentitledtorequestsuch information. The Act covers any recorded information that is held by a public authority in England, Wales and Northern Ireland, and by UK-wide public authorities based in Scotland. Information held by Scottish public authorities is covered by Scotland’s own Freedom of Information (Scotland) Act 2002. Ethical Issues Usage of email:Harassing messages are by and large disallowed, including spamming or sending broad measure of messages are limited from an affiliation, however obliged use 3
of email for private purpose behind existing are as a less than dependable rule allowed (Yu, 2010). ď‚·Blowing the whistle:Protect their customers who grab their organization's thought with respect to various customers mishandling their structure. The IT administrators that run the servers will be the first to perceive mishandle on their system. P6 Explain the operational issues in relation to the use of business information. Operational Issuesď‚·Backups The service provider of Cadbury ensures that the core IT services are backed up to ensure recovery of the core data stores from loss or corruption to any point in time. The service provider also ensure that an of premise copy (Archive) of the data is kept up to date on a daily basis. The backup system should perform a full restoration of operational core IT services and core data stores to the point of failure within 24 hours (Alshare, Lane and Miller, 2011). The Service Provider shall provide processes, procedures and schedules of backups, including media rotation, maintenance of back up Core IT Systems and regular recovery exercises to be agreed with company. If backups were to be missing or corrupt the contract of the service provider of Cadbury would have not been followed therefore Cadbury has the right to break the contract and issue legal action against the IT service provider who is in charge of backing up data.ď‚·Health and Safety Cadbury complies with health and safety by carrying out risk assessments in place for staff, customers and assets and the results of assessments are monitored and reviewed where risks are judged not to be low as reasonably practicable, action is taken to reduce the risk. Audits for both Cadbury and principal contractor activities are carried out to agreed plans, with performance against plan, and close out of significant recommendations monitored and reported on. Safety is key at a workplace because if an employee is injured then the employee has the right to sue the company. P7 Outline electronic and non-electronic methods for communicating business information The capability and uses of social networking media continue to evolve. Some maintain social networking represents a new frontier in marketing and business networking. Companies promote events, communicate with customers, offer discounts and draw attention to sales using social networking media (Fall and et.al., 2013). A letter is a formal piece of documentation 4
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whichcanbeusedwhenCadburyisinformingorrespondingtosomeoneoutsidethe organisation. The letter has to be clear and concise because people outside the organisation are reading it and will judge the organisation depending on how well the letter presents itself. Memorandum is more informal than a letter is, they are often referred to as memos. They can be used by Cadbury to write down information within departments if the person it is being written to will not be seen face-to-face or sent to different departments which is easier than going over to the different departments and finding the right person to tell the information. It is easier to send a memo to a department than to go find the person because they may not know who the specific person they need to tell the information to (Hynes, 2012). Fax is used by Cadbury for other things and is more widely available than the internet is, so if an employee is sent to a country to organise a trade deal then the contracts can be faxed over if no internet CONCLUSION From the study carried out it can be concluded that diverse sort of specialized strategies which help to created understanding and in addition business relationship. This examination venture has been characterized a few elements which specifically affected upon business firm. 5
REFERENCES Books and Journals Alshare, K. A., Lane, P. L. and Miller, D., 2011. Business communication skills in Information Systems (IS) curricula: Perspectives of IS educators and students.Journal of Education for Business.86(3). pp.186-194. Fall, L. T., and et.al., 2013. Intercultural communication apprehension and emotional intelligence inhighereducation:Preparingbusinessstudentsforcareersuccess.Business Communication Quarterly.76(4). pp.412-426. Hynes,G.E.,2012.Improvingemployees’interpersonalcommunicationcompetencies:A qualitative study.Business communication quarterly.75(4). pp.466-475. Kankaanranta, A. and Lu, W., 2013. The evolution of English as the business lingua franca: Signs of convergence in Chinese and Finnish professional communication.Journal of Business and Technical Communication.27(3). pp.288-307. Laster, N. M. and Russ, T. L., 2010. Looking across the divide: Analyzing cross-disciplinary approaches for teaching business communication.Business Communication Quarterly. 73(3). pp.248-264. Robles, M. M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace. Business Communication Quarterly.75(4). pp.453-465. Toth,C.,2013.Revisitingagenre:Teachinginfographicsinbusinessandprofessional communication courses.Business Communication Quarterly.76(4). pp.446-457. Yu, H., 2010. Bring workplace assessment into business communication classrooms: A proposal tobetterpreparestudentsforprofessionalworkplaces.BusinessCommunication Quarterly.73(1). pp.21-39. Online BusinessCommunication&InformationSystems,2017.[Online].Availablethrough: <http://www.aqa.org.uk/subjects/business-subjects/as-and-a-level/applied-business- 8610/subject-content/unit-5>. [Accessed on 24thAugust 2017]. 6