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Business Communication for Managers - Assignment

   

Added on  2021-04-16

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Running head: BUSINESS COMMUNICATION FOR MANAGERSBusiness Communication for ManagersName of the StudentName of the UniversityAuthor Notes
Business Communication for Managers - Assignment_1

1BUSINESS COMMUNICATION FOR MANAGERSArticle 1: Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media usefor work collaboration and team communication. International Journal of BusinessCommunication, 52(3), pp.273-293.The purpose of the given article used to describe the importance of social media as a toolof communication for business stakeholders. Researchers of the article surveyed 227 businessesprofessional to understand the importance of social media as a major tool of businesscommunication. It is important to note that with the introduction of social media in the currentage, the communication process in the global society has changed dramatically within few years.The article has also focused on the fact that with an introduction of social media, people havestarted to use the same more frequently than email. It has therefore focused on the themes relatedto the innovation in the existing business communication channels. With the help of actual and statistical data, the writer of the article has provided enoughevidence to support the fact that social media is indeed becoming popular in the current age.Nevertheless, the major challenge the initial stage is due to the fact that in order to implement thesocial media as a communication tool it is important for the business professionals to have highlydeveloped technological infrastructure. This is considered to be one of the major challenges forall business professionals, as they have to invest more amounts. The article also highlighted up on the importance of effective business communication,which is considered to be a major marketing tool. The culture of workplace clarity is alsomentioned in the given context that will help in detailed information that has been providedthrough the background of technological adaptation. Background information has produced thehistory of social media network, which was initiated by the introduction of Face book and
Business Communication for Managers - Assignment_2

2BUSINESS COMMUNICATION FOR MANAGERSMySpace. Many researchers have agreed to the fact that with the help of effective use of socialmedia it was possible to popularize form of digital marketing. The adaptation of public socialnetworking platforms has been represented in graphical form, which has helped the Reader tounderstand the frequency in flow of traffic. It can also be said that with the help of socialnetworking platform it was possible for the business professional to easily connect with widerange of audience. This was an important topic for social media researchers.It is also important to note that the article has also highlighted up on the negative andpositive effects of social media network as a tool of Business Communication. In order to collectdata for the research, the investigators have used the survey method. In order to maintainunbiased stance, investigators ensure that data from all sector of business are collected. Collecteddata is analyzed with the help of statistical tools, which help to bring about the conclusion relatedto the actual scenery of using social media in business communication. The major themes that can be concluded from the given article include the fact that of therich social communication media that are used for the purpose of accessing enterprise SNPs. It ishowever, important for the management to focus on traditional mode of communication that canhelp to build strong workplace culture for business operations. This type of conversation isneeded to have effective team working environment with an organization. The team managers ofan organization also need to incorporate the use of digital media as a part of the social mediacommunication. Effective business cultural communication therefore needs to include theelements of both traditional and innovative digital forms of communication. Article 2: Ross, K., Taylor, M. and Fitzgerald, M., 2015. Teaching students involved inemergency management how to use social media effectively. Australian Journal ofEmergency Management, The, 30(4), p.21.
Business Communication for Managers - Assignment_3

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