The Role of Social Media in Modern Life

The given study focuses on the uses and importance of social media in public life of modern days. Two articles are discussed, one on the importance of social media in business and the other on its role in enhancing education. The first article highlights how social media has become a popular tool for business professionals to connect with customers and communicate effectively. However, it also mentions negative consequences such as spreading false information that can cause loss of reputation in brands. The second article emphasizes the importance of education, which can be enhanced by implementing social media. Nevertheless, educators have an ethical duty to ensure quality and correct information are being spread through social media.

Running head: BUSINESS COMMUNICATION FOR MANAGERS
Business Communication for Managers
Name of the Student
Name of the University
Author Notes

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Article 1: Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use
for work collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
The purpose of the given article used to describe the importance of social media as a tool
of communication for business stakeholders. Researchers of the article surveyed 227 businesses
professional to understand the importance of social media as a major tool of business
communication. It is important to note that with the introduction of social media in the current
age, the communication process in the global society has changed dramatically within few years.
The article has also focused on the fact that with an introduction of social media, people have
started to use the same more frequently than email. It has therefore focused on the themes related
to the innovation in the existing business communication channels.
With the help of actual and statistical data, the writer of the article has provided enough
evidence to support the fact that social media is indeed becoming popular in the current age.
Nevertheless, the major challenge the initial stage is due to the fact that in order to implement the
social media as a communication tool it is important for the business professionals to have highly
developed technological infrastructure. This is considered to be one of the major challenges for
all business professionals, as they have to invest more amounts.
The article also highlighted up on the importance of effective business communication,
which is considered to be a major marketing tool. The culture of workplace clarity is also
mentioned in the given context that will help in detailed information that has been provided
through the background of technological adaptation. Background information has produced the
history of social media network, which was initiated by the introduction of Face book and

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MySpace. Many researchers have agreed to the fact that with the help of effective use of social
media it was possible to popularize form of digital marketing. The adaptation of public social
networking platforms has been represented in graphical form, which has helped the Reader to
understand the frequency in flow of traffic. It can also be said that with the help of social
networking platform it was possible for the business professional to easily connect with wide
range of audience. This was an important topic for social media researchers.
It is also important to note that the article has also highlighted up on the negative and
positive effects of social media network as a tool of Business Communication. In order to collect
data for the research, the investigators have used the survey method. In order to maintain
unbiased stance, investigators ensure that data from all sector of business are collected. Collected
data is analyzed with the help of statistical tools, which help to bring about the conclusion related
to the actual scenery of using social media in business communication.
The major themes that can be concluded from the given article include the fact that of the
rich social communication media that are used for the purpose of accessing enterprise SNPs. It is
however, important for the management to focus on traditional mode of communication that can
help to build strong workplace culture for business operations. This type of conversation is
needed to have effective team working environment with an organization. The team managers of
an organization also need to incorporate the use of digital media as a part of the social media
communication. Effective business cultural communication therefore needs to include the
elements of both traditional and innovative digital forms of communication.
Article 2: Ross, K., Taylor, M. and Fitzgerald, M., 2015. Teaching students involved in
emergency management how to use social media effectively. Australian Journal of
Emergency Management, The, 30(4), p.21.

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Current article has focused on the importance of social media during the emergency
situations. In the period of crisis, social media websites are used as a source of important
information sharing modes. The use of social media has mainly become popular due to the fact
that it is readily possible to transfer information for effective public communication. The major
themes that have been used in the article include the elements of communication are needed
during the time of crisis. The culture of optimized information needs to be incorporated during
the time of crisis. The quality of information that is spread through the social media network is
also essential as it can cause miscommunication within the public domain. Hence, the major
themes in the given article include the elements and mode of communication that are used during
the period of crisis for swift information access.
The students used the social media network for spreading of information need to
accurately analyze the same and understand the situation. The major issue that has been raised in
the given article is associated with the fact that most of the essential activities that are done
within the social media need to be analyzed. This will help to ensure that there are no forms of
false information that are being spread during the time of crisis. It is the duty of the individual
who post important information in the social media to ensure that the deliver only quality and
correct information.
The given article uses the problem-based learning method in order to describe the
teaching processes that are used for the students. This method is divided into two parts. The
primary and the first part aims to provide information of the education tools that are used within
the forum. It is important for the student to work in groups in order to collect the information that
will be posted on the social media network. The second part of the activity the student will post

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the information on social media website, which will be published in the public domain for mass
awareness about any particular subject. The information that is used in the public domain server
that from Mini lectures related to Healthcare activities and public management. It is also
ultimately important to measure the student learning assessment, which is required together
necessary information.
The paper ultimately concludes by highlighting on importance of social media in
spreading information to the students. Nevertheless, it is essential for the educators to ensure that
all respective domains of social media websites are used for speeding quality information. It is
also important to aware of the negative consequences that can compromise upon the quality of
education and information that are being published in the public domain. The article has also
provided detail picture of various social media websites, which are being used by various
students across different universities. The educators in respective domains need to be aware of
the uses of social media the context of the current situation.
Final Conclusion
Both are article in the given study has focused on the uses and importance of social media
in public life of modern days. According to Kügler et al. (2015), with the popularization of
digital age, the social media has become an important tool of public communication and source
of spreading essential information. The ease of using the social media has helped to spread the
popularity of the same among all sections of the society. The tool of social media has indeed
become one of the popular sources of communication and connects with the public domain. This
is therefore used by Business professionals to connect with the public. Hence it is believed to be
one of the effective tools that are used by Business professionals in most of the marketing

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activities. It will be possible for the business managers to easily communicate with their target
group of customers.
The second article focuses on the importance of education, which can also be enhanced with
implementing the tool of social media. Nevertheless, it is one of the ethical duties of the
educators to ensure that quality and correct information are being spread through social media.
Chin et al. (2015), have highlighted it up on few of the negative consequences of social
media which are in match with the second article. This includes spreading of false or fake
information that can cause miscommunication within the public domain. There are also negative
consequences of social media in business communication which include spreading of false
information that can ultimately cause loss of reputation in brands. The employees can misuse of
social media in order to leak essential classified company information to the public domain. This
can be one of the major financial risks that are faced by most of the private organization of
modern days. It is therefore important to have proper authorization about the uses of social media
by every business organizations. Proper monitoring system also should be included in order to
ensure that only correct and important information is being published in the public domain.
The similar consequence and circumstance are faced by the education sector, which uses
social media in order to connect with the students. In case of teaching process, the major
negative consequence of social media is due to the addiction with the same. In most of the cases,
the students can also misuse social media websites in order to spread unnecessary information.
It can also be concluded that in order to make proper uses of social media both in
education and business sector it is important to have proper technological infrastructure. Hence,
high levels of investments are required in order to ensure that there is proper usage of the
technological media. It is also important to ensure that the public is aware of both positive and

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negative consequences of using social media for important purposes. Proper precautions need to
be taken in order to avoid all forms of risks and negative consequences that are associated with
the usage of social media. The future technological revolution and development are highly
dependent on the degree up to which, the public can accept the social media.

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Reference
Chin, C.P.Y., Evans, N., Choo, K.K.R. and Tan, F.B., 2015, July. What Influences Employees to
Use Enterprise Social Networks? A Socio-Technical Perspective. In PACIS (p. 54).
Kügler, M., Dittes, S., Smolnik, S. and Richter, A., 2015. Connect Me! Antecedents and impact
of social connectedness in enterprise social software. Business & Information Systems
Engineering, 57(3), pp.181-196.