Recommendations for Successful Social Media Advertising: A Library Worksheet Assignment

Running head: PROFESSIONAL COMMUNICATION
Professional Communication
Name of the Student
Name of the University
Author Note

1PROFESSIONAL COMMUNICATION
Task 1: Library worksheet assignment
Topic/Scenario:
I work for an apparel company whose supervisor is planning to use social media for
advertising purpose. The purpose of this report is to provide my superior with 4 to 5
recommendations based on what experts in market have argued about successful social media
advertising.
What research questions do you need to answer?
The research question that I need to answer includes how beneficial are the social media
platforms for advertising as well as promotional purpose when it comes to business.
What research sources have you found so far?
1. Jung, A. R. (2017). The influence of perceived ad relevance on social media advertising:
An empirical examination of a mediating role of privacy concern. Computers in Human
Behavior, 70, 303-309.
In this era of technological advancement, a good number of organizations offers consumers
advertisement massages based on their personal information. While this technique posses the
potential to enhance the revenue of the company by enhancing the number of purchases, this
method also poses a potential privacy concern. In the above mentioned article, the researcher has
examined the influence of perceived advertisement relevance as well as privacy concern on
social media advertises.
2. Lou, S. (2017). Applying Data Analytics to Social Media Advertising: A Twitter
Advertising Campaign Case Study. Journal of Advertising Education, 21(1), 26-32.