Importance of Effective Communication in Business

This report discusses the importance of effective communication in business and its impact on processes, efficiency, and organizational success. It explores the purposes and principles behind different forms of organizational communication and provides recommendations for improving communication practices. The report is based on the case of Go Travel, a travel company aiming to expand its business operations in the European market.

Business Communication
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ABSTRACT
Effective communication is very much important for an organisation in sharing the
knowledge and information to the potential individual. Respective report is based on the Go
Travel which is travel organisation to gain desirable objectives they need to work on the
communication. With the help of principles of communication organisation deliver potential
information to others.
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Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION ..........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
MAIN BODY...................................................................................................................................4
Describe and analyse the purposes and principles behind different forms of organisational
communication............................................................................................................................4
Apply principles of effective communication to enhance practice. ...........................................6
Evaluate communication practice for themselves and others. ...................................................6
RECOMMENDATION...................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Effective Communication is very much important two way process of listening and
speaking for operating the day to day life of business. For a business leader, it is very significant
to acknowledge that communication is key of success. The potential methods or tools to
communicate potentially within the organisation includes personal interaction, telephonic
conversations, text messaging and other tools. Respective report is based on the Go Travel which
is a Travel company, aimed to expand their business operations in Europe market. Respective
report is based on the purpose and challenges behind different kinds of organisational
communication. Further it includes principles of effective communication to enhance business
practices. At last it includes the communication practices for both employer and employees.
LITERATURE REVIEW
In the words of Yaniv Masjedi (2020), Effective communication in business is milestone
of their success as it affects processes, efficiency and every layer of organisation. It is related
with the sharing of information and knowledge in between and outside of organisation. Effective
kind of communication is depicts the way employees and management interact or share with one
another information to attain the organisational goals and objectives potentially. The main
purpose of business communication is to improve the organisational practices by eliminating
errors. For an organisation it is one of most crucial decision in opting best method to
communicate or share the information such as formal, informal and any other in order to reach at
desirable outcomes.
MAIN BODY
Describe and analyse the purposes and principles behind different forms of organisational
communication.
In an organisation communication plays very important role, as organisation are growing
larger and larger day by day which enhance complexity in communicating with many people in
proper manner (Croucher, Zeng and Kassing, 2019). With the growing size of organisation, the
no. of hierarchy is observed that enhance importance of communication. In context of Go Travel
they face issues in communicating well with people due to the language and cultural diversity in
between the people.
Here are the purpose of business communication :
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Motivation:
Managers within the organisation need to communicate to the personnel to carry out
important tasks and duties, the time scale to accomplish it and manner in which it accomplished.
Communication is not only the way to share the potential knowledge and information with the
people but also way that motivates employees to work harder and in better manner (Draijer,
2020). A good communicator always know that way to share the message that enhance
motivation of employees for gaining better outcomes. In context of Go Travel, setting purpose of
communication plays very important role to frame message accordingly.
The sharing of information:
The another important purpose of communication is to share the potential information
from one place to the another. In that regards decisions should be made to be gaining more
effective coordination of activities within the organisation. In organisation major decision maker
always acknowledge that decisions should be taken after considering all facts and figures that
only possible by effective communication.
Principles behind organisational communication:
The major principles behind communication in between the people is to communicate in
the easy way and not using jargon's in language so that other individual can understand it in
proper manner. Here are principles of effective communication:
Formal v/s Informal communication:
Formal communication is related with the formal organisational structure of organisation,
in which information flows very smoothly, in accurate manner and timely. There are several
forms of formal communication that are meetings, conferences, telephone calls, newsletters of
organisation and performance review (Ilie, Nickerson and Planken, 2019). On other hand
informal communication which includes the casual, social and personal messages in
organisation. In it also includes grapevine informal communication that are not officially
sanctioned by organisation. So by evaluating own organisation manager can opt one of best
communication tool for gaining desirable outcomes.
Downward, upward or horizontal communication:
Downward communication flows from superior to subordinates and upward
communication flows from subordinates to superiors. In horizontal communication information
flows from people who are serve in the same level of communication.
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So it is very important to evaluate various factors before choosing the communication
method in order to share knowledge and information potentially.
Apply principles of effective communication to enhance practice.
For effective communication it is very important to use various principles to enhance
practices that are as follows:
Principles of effective communication:
Principles of clarity: Clarity in communication is first and foremost factor which
enhance viability of message and enhance understanding of an individual (Martynyshyn,
Khlystun and Kovalenko, 2019). It is very important to have clarity in message that delivered to
the employees so that they bring out important information from it. First of all it should be clear
in mind of sender as to what an individual want to say so that desirable outcomes can be
achieved.
Principle of appropriate language:
According to the principle of communication, it should always be simple and easy to
understand. Ideas should be clear and escape from any kind of doubt so that optimum outputs
attained. Technical word and words which have various meaning should be used minimum so
that desirable outcomes should be obtained in order to remain competitive in marketplace.
Principle of attention:
The major purpose of communication is that receiver of information should be clearly
understand the meaning of message. By understand the message in clear way helps in taking
potential decisions (Ndlela, 2019). It is only possible when receiver takes interest in message
and listen very carefully so that desirable outcomes should be achieve. In context of Go Travel
they focus on attention of receiver so that motive behind communication should be attained.
Evaluate communication practice for themselves and others.
There are some important kind of communication practices in context of Go Travel that
are as follows:
Communication practices for themselves:
Be Reliable and relatable:
For an organisation it is very crucial to build image of trust and loyalty, which helps to
organisation to communicate in proper manner. By building trust employees attentively listen the
message and put one of their best efforts in achieving the goals. In context of Go Travel they by
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working in favour of employees able to build trust that reduce turnover and enhance
productivity.
Keep good sense of humour:
Good relationship is very much important for communicating in proper manner, to
maintain the good relationship it is very important to have humour (Pimm, 2019). Clear
communication and humour helps to solve the complex problems in order to gain desirable
outcomes. In context of Go Travel it is responsibility of manager to maintain positive
relationship with their subordinates so that they can share and maintain positive communication.
Communication practices for others:
To communicate in proper manner it is very essential to adopt some communication
practices in order to gain desirable outcomes that are as follows:
Listen attentively:
Listening plays very much important role in sharing the knowledge and information with
other people. With the help of listening ability an individual can be able to resolve complex
issues by using analytical ability. In context of Go Travel employees have to develop the
listening ability as its milestone of effective communication.
Avoid negative body language:
Body language is the crucial part of effective communication which proved useful in
sharing the knowledge and information to others in most potential manner. By using wrong body
language sender of the message not able to communicate in positive manner and leave negative
impression on others (Ramiller and Wagner, 2019). So while communicate with others it is
potential to take care about body language such as make eye contact, always keep smile, do not
ignore others are part of positive body language. So it can be said that communication in every
field plays very much significant role.
RECOMMENDATION
For effective communication within the organisation it is very important to pay attention
on some crucial aspects for attaining growth and development. In context of Go Travel they face
the problem of culture diversity and language gap which hinders their self interest in gaining
desirable outcomes. Here are some important aspect that organisation needed to consider:
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 The manager of the organisation need to evaluate the skills and capabilities of employees
on regular basis and as per the requirement have to provide training and development to
them.
 With the help of modern communication tools that not only saves cost but also time such
as Skype and email in order to gain desirable outcomes.
CONCLUSION
From the above report it has been concluded that communication plays very much
important role in organisation as well as individual development. To communicate in proper
manner it is potential to choose appropriate method of communication in order to remain
competitive in marketplace. It is very much effective to enhance communication skills by
considering the objective in mind.
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REFERENCES
Books and journals:
Croucher, S.M., Zeng, C. and Kassing, J., 2019. Learning to contradict and standing up for the
company: An exploration of the relationship between organizational dissent,
organizational assimilation, and organizational reputation. International Journal of
Business Communication. 56(3). pp.349-367.
Draijer, C., 2020. Best practices of business simulation with SAP R/3. Journal of Information
Systems Education. 15(3). p.5.
Ilie, C., Nickerson, C. and Planken, B., 2019. A Guide to Resources for Business Discourse
Teaching. In Teaching Business Discourse (pp. 165-175). Palgrave Macmillan, Cham.
Martynyshyn, Y., Khlystun, E. and Kovalenko, Y., 2019. The cross-cultural communications in
business trips: statistical measures in coordinates of Ukraine. Communications-
Scientific letters of the University of Zilina. 21(4). pp.104-112.
Ndlela, M.N., 2019. Crisis Communication: A Stakeholder Approach. Cham: Palgrave
Macmillan.
Pimm, D., 2019. Routledge Revivals: Speaking Mathematically (1987): Communication in
Mathematics Clasrooms. Routledge.
Ramiller, N.C. and Wagner, E.L., 2019. Communication challenges in requirements definition: a
classroom simulation. Journal of Information Systems Education. 22(4). p.3.
Online:
What is Business Communication & Why Do You Need It?, 2020. [Online]. Available through.
<https://www.nextiva.com/blog/what-is-business-communication.html>.
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