Business Communication: Barrier, Strategies, and Cultural Influence

This presentation explores the barriers and challenges to communication in business, strategies to overcome them, and insights into how culture influences communication. It focuses on the case of Sports Love, a sports products company in London. Learn about effective communication practices and the impact of cultural diversity on communication.

BUSINESS
COMMUNICATION

Table of Content
• Introduction
• Barrier and challenges to communication
• Strategies to overcome communication
• Insights in which culture influences communication
• Conclusion
• References

Introduction
Business communication refer to the share of idea, opinion, knowledge within
or outside the enterprises in order to carry business activity smoothly
(Toth, 2013). It also encourages the potential consumer to bing the long
term relationship by increasing the sales of company. For better
understanding Sports Love company has been selected which is situated in
London and deals in sports products. This report cover following topic
such as common barrier and challenges to communication. Further,
emphasize on strategies that help to overcome communication barrier and
insights related to culture influence communication.

Barrier and challenges to communication
Organisation must develop effective strategy or take wise precautions in order to
overcome the barrier. Thus, Sports Love have adopted various methods that are
defined below:
Provide feedback to the internal staff: The manager of Sports Love should deliver
constructive feedback regarding the performance of employee.
Control differences in perception: Though the employees of selected company
belongs to different countries because of which their first language is not English.
Organisation structure: As the organisation structure of Sports Love is simple but
still there arises problem of communication gap between management ass staff.

Insights in which culture influences
communication
With the diversity in culture the experience, perception as well as behaviour of
each and every individual differ from one to another. Due to these
variation culture of an individual plays a vital role in shaping the
communication style. Moreover, due to globalisation the company's are
hiring people from different cultural background causing a hub of diverse
people.

CONCLUSION
From the above report it has been defined that effective communication within
business does not only help in smooth business process but also help in promoting
the goods and services of company. Thus, business must take precaution to
overcome the chances of barrier by indulging into interaction with employee on the
continuous basis. Hence, organisation must provide valuable feedback as well as
handle their remedies effectively.

References
Toth, C., 2013. Revisiting a genre: Teaching infographics in business and
professional communication courses. Business Communication Quarterly.
76(4). pp.446-457.
Waldeck, J., et.al., 2012. Communication in a changing world: Contemporary
perspectives on business communication competence. Journal of
Education for Business. 87(4). pp.230-240.
Mai, R. and Hoffmann, S., 2014. Accents in business communication: An
integrative model and propositions for future research. Journal of
consumer psychology. 24(1). pp.137-158.
Moshiri, F. and Cardon, P., 2014. The state of business communication
classes: A national survey. Business and Professional Communication
Quarterly. 77(3). pp.312-329.

Thank You