Business Communication: Principles and Practices

This report explores the purpose and principles behind different forms of organizational communication and provides recommendations to enhance communication practices. It discusses the challenges faced in communication between offices and suggests strategies to overcome them. The report also highlights the importance of active listening and recommends the implementation of Zoho Cliq cloud-based communication system.

Business Communication

Abstract-
Business communication refer to how firm shares information or important data to
promote their services or goods to target market. The current report is based on business
communication practices. Within different offices due to barriers while communication process
people face issues that affect negatively on business, to overcome challenges and barriers Go
travel company has been implement Zoho system and also implement policies at workplace.
Furthermore, active listening practice of communication has been used while
communicating with others, it is beneficial for people, makes learner have increase
comprehension of factors discussed in subject. It also enhances concentration of workers and
makes them benefits of speech.

Table of Contents
Abstract-...........................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Literature review..............................................................................................................................4
Purpose and principles behind different forms of organizational communication......................4
Principles of effective communication to enhance practices.......................................................5
Evaluate communication practices of themselves and others......................................................6
Analysis and discussion of all questions..........................................................................................6
Recommendations............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication refer to the procedure of sharing information between workers
within and outside of organization. Good business conversation is how staff and management
interact to reach organizational objectives and goals. Its aim is to increase productivity and
improve business performance as well as reduce errors.
The current report is based on Go travel company, operating their business in UK.
Company provide the best holiday packages of its large number of consumers.
This report justify principles and purpose behind varied types of organizational
communication and also explain the principles of effective communication to improve practices.
It clarifies evaluation of communication practices of others and themselves. Furthermore, the
current study justified communication challenges between offices that affect performance of
people and recommend strategies to overcome.
Literature review
Purpose and principles behind different forms of organizational communication
According to Ruben and Gigliotti, (2017) organizational communication is process of
sending and receiving of essential messages among interrelated people within specific
environment to achieve common as well as individual goals. Formal & informal, directional,
external, internal, written & oral are the different forms of organization communication. The
purpose of these types of organization communication forms is to accomplish task related to
particular accountabilities and roles of sales, services and production. The purpose of using
formal communication is to convey instruction, give orders and fulfil the objective of company
through some identified regulations and rules. Along with this, the aim of using informal
communication includes establishing personal contacts, making good relationship at workplace,
sharing of information and motivating people by resolving their issues. Murray, (2019) stated
that the purpose of directional communication is to remove barriers in conversation and improve
relations rather than before in context of business. Furthermore, internal connection is form of
organizational communication, that is used to assure that all the employees in firm has
information they need to work towards and effectively achieve, a specific goal.
In context of internal communication, five principles will followed while communication,
Be transparent, consistent, visible, genuine and fast. While communicating with other, person

need to be honest. It is not been once a quarter occasion, send and start a blog that are not tied to
major corporate announcement.
In view point of Cameron and et.al, (2018) workers communicate all day long at
workplace with team members and other people, by using verbal and non-verbal communication
methods. Every company had formal communication, think of organizational flow chart that
clearly define chain of command and thus data flow. Completeness is the key principle of this
communication form, content will be geared and complete to receiver's perception of world. The
message will be based on complex and facts contents needs additional information or
explanation. On the other hand Miklosik and et.al., (2019) highlighted that informal
communication usually and naturally occurs unconsciously within company on daily basis.
Principles of this communication form will consider by individual. Principle of clarity, message
or ideas to be communicated will be clearly spelt out, it will be worked in such manner that
receiver comprehends same thing which sender wants to express. In context of Directional
communication, this will increased significance in firm as online communication become more
popular. Consistency is the principle of this form, it states that communication will always be
consistent with plan, objectives, policies and programmes.
Principles of effective communication to enhance practices
According to Schafer and et.al., (2017) principles of effective communication are a useful
way to enhance practices at workplace. Completeness is the first principles of good
communication, a good subdivisions of conversation topics clarify message as outcome of which
there will be accomplished of what is said by the other. Second is Concreteness, the words used
and sentence structure will be interpreted uni-vocally, nothing is left to imagination. Third
principle is courtesy, in addition to considering point of views and feeling of team members, it is
essential to approach people in friendly manner. Use of terms that show respect for workers
contribute towards effective communication. Fourth principle is correctness, in written business
communication, grammatical errors should be avoided, wrong use of verbs are not appropriate
either in verbal communication. A right use of languages will enhance trustworthiness and staff
will feel that they rare taken seriously by high authority. Fifth principle is clarity. Plain and clear
language is characterized by short sentences. By avoiding parentheses and keeping point, people
will get clear picture of content of conversation. Sixth is consideration, in order to enhance
practice and communicated effectively, it is essential to related to target team and be included.

By considering people into account, message will be geared towards them. The last principle of
effective communication is conciseness, according to this, message is clear when it does not
contain any inconsistencies and when storyline is consistent. Trenholm, (2017) contradict that
without giving chance to say a word, person cannot be able to make a good communication. By
providing equal opportunity to say and express new idea, people will enhance practices
effectively. By listening to what other people are saying, leader or other workers efficiently
connect with other team members. Content about how and where people communicate is being
consumed that is the important factor to consider. To communicate effectively keep writing clear
and use simple term of words. Communication will always be in simple words and language,
ideas and thoughts is clear and be devoid of any doubt. According to the principle of consistency,
process of communication will maintain consistency in objectives of business and their
procedures, that means conversation must be in according to policies laid down for it. In order to
make communication more effective it is essential to have clarity of idea, completeness and
consistency and also to make suitable choice of medium. For example, manager within firm must
make use of oral communication for workers and written for policy matters.
Evaluate communication practices of themselves and others
Communication is the process that are used to broadcast essential information, especially
by means of technology or face to face. Active listening, adapting readily to any situation,
keeping good sense of humour and being relatable are the most common communication
practices.
Active listening is one of the communication practices that use while interacting people,
it is a part of good communication. By listening, people can respect individual with whom they
are speaking and hear & comprehend their point of view. It helps to enhance the ability to pass
and absorb on data or information given during meeting. By adopting active listening practice,
people will be able to provide listeners or other team members greater empathy & clarity.
On the other hand, active listening faces many logistics issues, one of the largest problem
of this communication practice is disruption.
Analysis and discussion of all questions
From above questions, it has been analysed the formal, informal, oral & written and
directional communication methods are used by company in order to share the most essential
data. By following the principles of effective communication practices it is very easy to enhance

to overcome barriers and improve communication between different offices. By using simple
words and language while communicating with others, it helps to build better relationship and
increase engagement of people. Offering quality feedback and listening carefully will help staff
to feel heard as well as understood, this in return nurtures mutual respect. With workers feeling
more confident in their work and in their comprehending of what they need to do, they can
become more engaged within day to day activities. While adopting principles of good
communication, employees will improve their productivity rather than before. When group
members understand their roles and business expectations, they can concentrate more on their
work and less on workplace problems.
Effective communication will be as clear as possible, it does not take place on their own.
Careful planning about when, what, why and where to communicate makes conversation
effective and enhance practices as well. Incomplete message and content create gaps that will be
filled by people according to their personal perception. Senior always complete information that
makes effective communication. With improved conversation, group members will be better
capable to rely on each other.
Furthermore, feedback collected from co-workers helps to determine the good
communication practices of themselves. It also supports to identify areas of further improvement.
Active listening communication practices will enhance the performance of workers and
help to understand the actual meaning of words spoken by other.
Recommendations
 Lack of communication between offices is one of the communication challenge, which is
improved by working together and understand perspective of other.
 To overcome this barrier, and provide good consumer services, staff should consistently
communicate and interact with their seniors.
 Checking in with staff is important for effective communication in workplace, manager
plan online meeting every few weeks to discuss issues.
 By valuing and respecting employees, management will improve communication within
company effectively.
 Furthermore, to overcome challenges, HRM must implement some new policies and
procedures in work area to encourage staff from all offices to communicate more
effectively.

 Having good communication policy in business will reduces misunderstanding and
conflicts. For example, employers must cater their workers cell phones and other wireless
handheld tools to communicate.
 Go travel company are recommended to implement Zoho cliq cloud based
communication system that enhance work practices and resolve issues.
 The advantage of this system are their voice and video functionality that permit for
effective collaboration and communication with team member at different offices, easy
drag interface and unlimited usage.
 It helps to reduce insecurity about languages ability and make it easy for seniors to
communicate their staff from other nations.
 To enhance active listening as communication practices, people focus on what other are
try to say. People suggested facing speaker and maintain eye contact with them to
understand content effectively.
CONCLUSION
From above analysis it has been summarized that by implementing policies and Zoho
Cliq system organization effectively communicate its staff at different countries and provide
better consumers services.

REFERENCES
Book and Journals
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their non-verbal interactions with residents with dementia and what relevance has this
for how residents’ preferences and capacity for decision-making are
understood?. Dementia, p.1471301218798422.
Cooper-Duffy, K. and Eaker, K., 2017. Effective team practices: Interprofessional contributions
to communication issues with a parent's perspective. American journal of speech-
language pathology. 26(2). pp.181-192.
Miklosik, A and et.al., 2019. Reflection of embedded knowledge culture in communications of
Australian companies. Knowledge Management Research & Practice. 17(2). pp.172-
181.
Murray, H.C., 2019. Determining Barriers to Leadership Communication Challenges in the
Clinical Engineering Departments and Ascertaining Pathways for Efficient Transfer of
Information (Doctoral dissertation, Northcentral University).
Ruben, B.D. and Gigliotti, R.A., 2017. Communication: Sine qua non of organizational
leadership theory and practice. International Journal of Business Communication. 54(1).
pp.12-30.
Schafer, S and et.al., 2017. Talk to Your Crowd: Principles for Effective Communication in
Crowdsourcing: A Few Key Principles for Communicating with Solvers Can Help
Contest Sponsors Maintain and Grow Their Base of Participants. Research-Technology
Management. 60(4). p.33.
Trenholm, S., 2017. Thinking through communication: An introduction to the study of human
communication. Routledge.
Zerfass, A., Verčič, D. and Volk, S.C., 2017. Communication evaluation and
measurement. Corporate Communications: An International Journal.
Online
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