logo

[PDF] The Importance of Communication in Business

   

Added on  2019-12-03

7 Pages2048 Words213 Views
Communication

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3BRIEF COMPANY DESCRIPTION/OVERVIEW........................................................................3EFFECTIVE AND INEFFECTIVE COMMUNICATION STRATEGIES OVERVIEW ............3Analysis ..........................................................................................................................................4RECOMMENDATIONS ...............................................................................................................6CONCLUSION................................................................................................................................6LIST OF REFERENCES.................................................................................................................7

INTRODUCTION Effective communication plays very significant role in every business organization.Almost all the operations of the enterprise such as development of product, relations withcustomers and suppliers, employee-employer relationship are different aspects that areachieved through business communication (Cervellon and Galipienzo, 2015). Different methodsare vital as communication in marketing is achieved by using various strategies. The core lies ininfluencing and appealing customers through different communication methods. This report willcover business communication skills for marketing. The given study will also explore theeffectiveness and ineffectiveness of strategies used by business organization. BRIEF COMPANY DESCRIPTION/OVERVIEWCommunication is critical aspect which integrates employees, co-workers, topmanagement, suppliers, customers etc. The Hilton Hotel is one of the leading businessorganization in hospitality industry (Atwood and Morosan, 2015). Being working at global level, ithas more than 3000 hotels and 540000 rooms in 77 nations. Hilton group is known for itsmanagement culture and secure brand. It is because of use of effective communicationchannels and strategies that leads to its success. The central behind this achievement is theemphasis which is given to its marketing and promotion segment. Hilton Hotels and Resortshave appointed Jo Marsh who is designated as Marketing and Communication Manager. Therole of Jo lies in employing various communication strategies that strengthen Hilton's brandawareness, market position and addressing its business demand. By considering customers astheir major target, Hilton tries to provide equitable, sustainable and effective customer service atall its chains (Hilton Hotel and Resorts, 2013). It is possible with the use of communicationeffectiveness that are highly taken into consideration. EFFECTIVE AND INEFFECTIVE COMMUNICATION STRATEGIES OVERVIEW Communication has been considered as a dynamic process. It implies that there is nodefinite way or strategy to implement interaction process at workplace. It is same with the Hiltonas well where there are used certain strategies that supports and interpret communication.Leaders at Hilton establishes different strategies of communication in order to foster moreeffective communication (Cundari, 2015). It is a tool which is used as a marketing tool to meetcustomer satisfaction. However, in implementing communication as a promotional tool, there isneed to identify, investigate and analyze the effectiveness of different types of communication

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Integrated Marketing Communication: A Case Study of Hilton Hotels and Resorts
|8
|2260
|149

Integrated Hospitality Marketing Communications
|11
|3740
|462

Impact of social media on business in hospitality
|9
|2505
|71

Marketing Report on Hilton Hotel
|26
|4720
|112

Integrated Hospitality Marketing Communications
|14
|4245
|299

Research project outline specification for Hilton hotel
|24
|6575
|462