Research project outline specification for Hilton hotel

RESEARCH
REPORT

Table of Contents
TITLE: “ To identify the importance of marketing tools and its impact on customer satisfaction.
A study on Hilton hotel. ..................................................................................................................2
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................3
1.1 Formulate and record possible research project outline specification..............................3
1.2 Identify the factors that contribute to the process of research project selection..............4
1.3 Undertake a critical review of key references..................................................................5
1.4 Produce a research project specification..........................................................................7
1.5 Provide an appropriate plan and procedures for the agreed.............................................8
................................................................................................................................................9
TASK 2............................................................................................................................................9
2.1 Match resources efficiently to the research question or hypothesis.................................9
2.2 Undertake the proposed research investigation in accordance with the agreed specification
and procedures......................................................................................................................10
2.3 Record and collate relevant data where appropriate.......................................................11
TASK 3..........................................................................................................................................12
3.1 Use appropriate research evaluation techniques.............................................................12
3.2 Interpret and analyse the results in terms of the original research specification............13
3.3 Make recommendations and justify areas for further consideration..............................18
TASK 4..........................................................................................................................................19
4.1 Use an agreed format and appropriate media to present the outcomes..........................19
Covered in PPT.....................................................................................................................19
REFERENCES..............................................................................................................................20

TITLE: “ To identify the importance of marketing tools and its impact on
customer satisfaction. A study on Hilton hotel.
INTRODUCTION
Marketing tool is an important thing which assist in promoting business products and
services in the large market place. There are various tools and methods which can be used by
company for attracting more customers. Marketing tools are required because they are used by
businesses through communication, interaction and personal relation with the desired public.
Such type of tools are create and develop market awareness that are help in smoothly run of
business operations and its functions effectively (Badwan and et. al., 2017). An organisation use
different marketing tools which gain attention of domestic as well as international customers
towards potential goods and services. Along with this, email is one of the simple and easy
method which assist in making contact to customers after they are make their first purchase.
TASK 1
1.1 Formulate and record possible research project outline specification
Every business should design a marketing strategy, tactics and techniques which assist in
their sales and improvement in visibility of their business in the large market place. Marketing
tools are essential to internet businesses as they are promote their goods and services among
customers. It is required for communicate with domestic as well as international customers who
are willing to purchase their products. Such tools are create awareness which is can help in
smoothly run of business operations and its functions (Gómez, Martín‐Consuegra and Molina,
2015). The marketing tools are such methods which companies are used to develop and promote
their goods in the market place. The report is based on Hilton hotel which is international
hospitality services provider and satisfy their guests.
Background of research
Hilton hotel is the global brand of full service hotels and resorts and the flagship brand of
American multinational hospitality company. The company was established by Conrad Hilton.
There are around 570 Hilton hotels and resorts properties in all over the 85 countries and
territories across the six nations. This properties are owned and operated by independent operator
of Hilton hotel.

Significance of research
The study is important for analyse various marketing tools which assist Hilton hotel in
order to promote their services and goods among customers (Martínez, 2015). This includes
social media, Facebook, Instagram, YouTube and many more. Along with this, it is assist in
analysing customers needs and demand regarding organisation products and services.
Research Aim
Aim: ”To identify the importance of marketing tools and its impact on customer
satisfaction”. A study on Hilton hotel.
Research Objectives
 To study the concept of marketing tools.
 To explore the significance of marketing tools implemented in hospitality management.
 To determine the impact of marketing tools in improving satisfaction level of customers
in hospitality management.
 To recommend different ways through which Hospitality Management can easily
enhance satisfaction level among customer's.
Research Questions
 What is the concept of marketing tools ?
 What is the significance of marketing tools implemented in hospitality management ?
 What is the impact of marketing tools in improving satisfaction level of customers in
hospitality management ?
 What are different ways through which Hospitality Management can easily enhance
satisfaction level among customer's ?
1.2 Identify the factors that contribute to the process of research project selection
In this section, investigation report is totally based on different factors that help
researcher in providing correct path or direction so they can easily develop and create project
(Nyadzayo, and Khajehzadeh, 2016.. In addition to this, there are different factors which help in
motivating and promoting a research in order to implement all activities and functions in better
manner that are described as under:
Introduction – In this part, an introduction help in announce and introduce researcher
topic, provide context and importance of specific research work before describing an

investigation questions and hypothesis. It is consist with explaining, describing and evaluating
particular research motive for conducting this investigation.
Literature review – It is another main aspect of research which play an essential in role in
conducting an investigation (Icha and Agwu, 2015). This will help in analysing and examining
different authors or scholars views regarding specific topic. Along with this, it is that section
which is effective in developing a theoretical frameworks in order to analyse opinion of various
writers.
Research Methodology – This will consist with imperative part of an investigation work
that are based on different technologies and application in order to reach with correct direction. It
is that section which is fully based on different type of methodologies such as research design,
philosophy, approach, data collection and data analysis.
Data analysis – This is the major factor of overall research project. In this part, data and
information are analysed and examined with the help of this, they are develop charts, graphs and
many more (Van Noort and et. al., 2015). It is provide concise area of study to the researcher to
direct an investigation of the data and information which are collected and gathered by primary
sources of collecting data in better manner.
Conclusion and Recommendation – it is the final part of research project, in which
researcher examine whole investigation and point out major key factors which are described. In
addition to this, recommendation assist in explaining various further action which are required to
be done by an investigator.
1.3 Undertake a critical review of key references
In current business environment, competition is huge in the large market area and
organisation are mainly concern with developing and formulating their operations which help
them in reaching with potential growth and development. In this section, marketing tool is
important for Hilton hotel which assist them in promoting various services and goods in the large
market place (Jeon and Jeong, 2017). Along with this, there are various marketing methods and
tools that includes email, Facebook, Instagram, social media and so more.
Concept of marketing tools
As per the view of Sam Ashe-Edmunds, Marketing is that tool which an organisation use
to develop and promote their goods and services. Such tools refers as techniques, strategies and
materials. The there are various marketing tools which involves advertising, direct mail, market

research which boost their sales. Marketing tools are considered as a techniques as well as the
strategies applied by the firms for promotions and development of its products or services. Also
it is utilise to enhance the product sales and introduce new goods. This is use mainly by the
company which sell their products straightly to consumers in comparison to of those who sell to
businesses. Firms has a range of marketing tools at its disposal. Few of them are use to maximise
sales as well as some are concentrates on collecting the information of the customers (Ismail,
2017). So, this is essential for Hilton to understand that what types of tools are effective for their
business and is required to accomplish their primary objectives. Some of the marketing tools are
classified adverts, surveys, social media, direct mails, google analytical, consumers loyalty
programmes, media monitoring tools, automation and so on. For example: Hilton Hotel may
utilise advertising, involving print ads as well as TV and also, it use direct mail marketing in
order to promote and enhance their sales.
All company should develop a marketing strategy, tactics or techniques in order to
improve visibility of its business into marketplace. For their marketing strategy firm can apply
marketing tools for promoting and advertising its businesses, goods and services. Through
marketing tools Hilton Hotel capable to deliver essential message which they wish to
communicate to its target market as well as consumers. Marketing tools can be used in both
manner online or offline and this is a very crucial part of marketing campaign. Also, business can
select various marketing tools according to its allocated budget, whole objectives and goals,
target market, marketing strategies, services and products.
Marketing tools are important as they are applied by a company as a communication
means to communicate customers of their goods and services. It also develops awareness into
market that further can create a profitability for the business. For example: marketing slick can
be utilise by company to provide a overview about their products like its snapshot and their
utilisation (Ko, Phau and Aiello, 2016). Also, Hilton Hotel apply marketing tools to keep
reminding guest about it services which are in discounts and offers. Email marketing is an
simple way to contact with clients after they avail their services. Tools of the marketing is also
useful announce discounts and offer promo to guests. This kinds of awareness help respective
hotel to grab attention of the guests and enhances their profitability. Also the response of the
consumer is essential for the organisation not only for the profit maximisation but also, assists