Characteristics of Business Communication

This post discusses the essential characteristics of business communication that leverage success to a firm.

Running head: BUSINESS COMMUNICATION SKILLS
Business Communication Skills
Name of the Student:
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Table of Contents
Post 1..........................................................................................................................................2
Characteristics of Business Communication..............................................................................2
Post 2..........................................................................................................................................3
Critique a Peer Post....................................................................................................................3
Post 3..........................................................................................................................................4
Reflection of the learning...........................................................................................................4
References..................................................................................................................................6

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Post 1
Characteristics of Business Communication
Sanden (2016), of the viewpoint, that business communication is an inevitable part of
a business organisation. This can be proved by stating that the term of business
communication has been changing the aspects and prospects of business since the last
decades. The first and significant change seen in the form of printed communication papers
with the formation of instant messaging and email (Chun, Kern & Smith, 2016). Specifically,
the traditional way of communication turned into a digital one. Ever since then came the form
of social media platform and that changed the characteristics of business communication in a
revolutionary style. In this connection, this given post deals with the essential characteristics
of business communication that leverages success to a firm (Zaefarian et al., 2017). The
ideological characteristic of business communication is that is sets and organises bright ideas
for the movement of information in a firm. It helps the employees to follow up with the
stages of letting the information move from one source to another. Secondly, it clears the
absolute requirement of the better flow of information. This is because the business
communication strives for clarity of passing the data to every connected employee of the
organisation and ensures that every required information is passed in to every required
employee. Moreover, business communication follows the methodology of ethical standards
in the working condition of the business firm. Take, for example, the same is useful because
it lets the managers in the business understand the fact that their image is based on what they
say and do in the work structure. The actions, as well as the words, show the nature of the
managers. In this connection, business communication helps in building ethical values and
culture in an organisation. Thus, it can be stated that the characteristics of business

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communication make an effective and efficient level of co-ordination in the flow of necessary
information that brings success to a business firm.
Post 2
Critique a Peer Post
The business communication post reviewed on the viewpoint of Hargie (2016), sets
an in the credential analysis of the upward form of internal business communication. The
nature of the mentioned post is found to be comprehensive in the case that it shows the
necessity of transforming information to the senior level employees in a workplace by the
lower level of employees. It clearly states the accountability of the lower level employees
towards the senior ones in the concern of passing the information to them that is crucial for
carrying the work of the business firm (Quirke, 2017). However, the missing component that
was examined in the post is that it was only focused on the upward form of internal business
communication. The other significant parts of the same like the downwards, lateral as well as
the external shape of business communication were not paid attention to. The post is also
investigated to provide examples to its readers to create a better understanding of the flow of
information from the junior level to the senior level. The first example critically reviewed in
the post was the processing of the knowledge of the sales report. This example was termed as
the flow of information in the company form a lower level to managers to upper-level
managers. This is a suitable example as the same shows the requirement of letting the senior
level managers know about the sale condition of the company and thereby calculate the
revenue. Another example discussed in the post was of the request that is transferred to the
senior managers. This showed the necessity of lower level employees about the flow of
information about taking leaves, raising a query and even showing their concerns. This

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example was also suitable since the same is required to gain permission and give feedback to
the managers to make the necessary amendments.
Post 3
Reflection of the learning
The learning and the description based on the forum of business communication
discussion have magnified my understanding of the importance of the ideology of business
communication in the working condition of any business firm. This discussion cleared my
understanding of the effectiveness and efficiency of business communication and its
methodologies. The characteristics that were analysed in terms of business communication
explained the need for the same in the achievement of the desires and goals of an organisation
(Neuendorf, 2016).
The key points of learning that I examined with the help of the discussion forum are
specified as below.
 In the first place, I learned that the communication method sets and organises an
effective idea about the smooth flow of required information in a business entity
(Buckley and Casson, 2016). This made me understand the same is necessary because
if the information is not passed smoothly, the business working and plans may result
to failure and therefore, a drawback in the entire work process of the same. This
understanding will be helpful in my future professionalism in the way that I will be
able to manage the flow of information if I land up to be an entrepreneur in my near
future.
 In the second place, the prospect which I understood was that the ideology of business
communication highly strives for the clarity of information flow (Hansen, 2018). This
is because the misconception in the same would result in a disruption in the specific

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task to be performed and thus the failure of the same. This sets a mindset to me that I
would ensure clarity in the flow of information in my working firm.
 Last but not least, it fostered an understanding to me that business communication
needs to be followed up with the norms of ethical standards (Trevino & Nelson,
2016). This is because the discussion made an explanatory statement that the image of
an employee is based on what the same says and does in the firm. Thus, I would use
this understanding in my future to ensure that business communication in my working
organisation is carried out with significant ethical standards.

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References
Buckley, P. J., & Casson, M. (2016). The future of the multinational enterprise. Springer.
Retrieved from: https://www.palgrave.com/gp/book/9781349028993
Chun, D., Kern, R., & Smith, B. (2016). Technology in language use, language teaching, and
language learning. The Modern Language Journal, 100(S1), 64-80. Retrieved from
DOI: 10.1111/modl.12302
Hansen, M. (2018). Cultivating change: The relationship between organisational culture,
leadership style and communication style with organisational change. Retrieved from:
https://epublications.marquette.edu/theses_open/450/
Hargie, O. (2016, 6 20). The Importance of Communication for Organisational Effectiveness.
Retrieved from Research Gate:
https://www.researchgate.net/publication/304626602_The_Importance_of_Communic
ation_for_Organisational_Effectiveness
Neuendorf, K. A. (2016). The content analysis guidebook. Sage. Retrieved from:
https://books.google.co.in/books/about/The_Content_Analysis_Guidebook.html?
id=huPVtmu4sigC&redir_esc=y
Quirke, B. (2017). Making the connections: using internal communication to turn strategy
into action. Routledge. Retrieved from DOI: 10.4324/9781315249971
Sanden, G. R. (2016). Language: the sharpest tool in the business strategy
toolbox. Corporate Communications: An International Journal, 21(3), 274-288.
Retrieved from DOI: 10.1108/CCIJ-08-2014-0051
Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how
to do it right. John Wiley & Sons. Retrieved from:

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https://www.wiley.com/en-us/Managing+Business+Ethics
%3A+Straight+Talk+about+How+to+Do+It+Right%2C+6th+Edition-p-
9781118582671
Zaefarian, G., Thiesbrummel, C., Henneberg, S. C., & Naudé, P. (2017). Different recipes for
success in business relationships. Industrial Marketing Management, 63, 69-81.
Retrieved from DOI: 10.1016/j.indmarman.2016.12.006